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Mass Communication Commons

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Articles 1 - 3 of 3

Full-Text Articles in Mass Communication

Qualitative Research Methods For Media Studies, Bonnie Brennen Jul 2014

Qualitative Research Methods For Media Studies, Bonnie Brennen

Bonnie Brennen

This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.


Skills Vs Substance, Rocky Dailey Dec 2013

Skills Vs Substance, Rocky Dailey

Rocky Dailey

A look at academically-based communication education as compared to competency-based programs.


Cosmopoliteness, Cultivation And Media Use., Leo Jeffres, Cheryl Bracken, Kimberly Neuendorg, Jennifer Kopfman, David Atkin Dec 2013

Cosmopoliteness, Cultivation And Media Use., Leo Jeffres, Cheryl Bracken, Kimberly Neuendorg, Jennifer Kopfman, David Atkin

Cheryl C Bracken

No abstract provided.