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Mass Communication Commons

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Articles 1 - 5 of 5

Full-Text Articles in Mass Communication

Toward A Systematic Method Of Measuring Recall From Printed News Stories, Meenakshi Durham Jul 1994

Toward A Systematic Method Of Measuring Recall From Printed News Stories, Meenakshi Durham

Meenakshi Gigi Durham

No abstract provided.


Professor Finds Condom Editorial Full Of Holes, James Pokrywczynski Feb 1994

Professor Finds Condom Editorial Full Of Holes, James Pokrywczynski

James Pokrywczynski

No abstract provided.


An Antidote For Ailing Tv Ad Testing Measure And Spiraling Medical Costs, James Pokrywczynski Dec 1993

An Antidote For Ailing Tv Ad Testing Measure And Spiraling Medical Costs, James Pokrywczynski

James Pokrywczynski

No abstract provided.


The Differential Impact Of Televised Exposure To Arena Displays Vs. Commercials, James Pokrywczynski Dec 1993

The Differential Impact Of Televised Exposure To Arena Displays Vs. Commercials, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Assessing The Distracting Viewing Environment For Televised Sports And Its Relationship To Advertising Recall, James Pokrywczynski Dec 1993

Assessing The Distracting Viewing Environment For Televised Sports And Its Relationship To Advertising Recall, James Pokrywczynski

James Pokrywczynski

No abstract provided.