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Mass Communication Commons

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Articles 1 - 30 of 44

Full-Text Articles in Mass Communication

[In Press] Convincing College Students To Stop Downloading Music Illegally: Finding Advertising That Works, Brian Sheehan, James Tsao, James Pokrywczynski Dec 2011

[In Press] Convincing College Students To Stop Downloading Music Illegally: Finding Advertising That Works, Brian Sheehan, James Tsao, James Pokrywczynski

James Pokrywczynski

No abstract provided.


[In Press] Event Marketing Sponsorship Impact: A Test Of Congruency And Engagement In An Ethnic Festival Context, James Pokrywczynski, David Brinker Dec 2011

[In Press] Event Marketing Sponsorship Impact: A Test Of Congruency And Engagement In An Ethnic Festival Context, James Pokrywczynski, David Brinker

James Pokrywczynski

No abstract provided.


Library As A Research Source, James Pokrywczynski May 2011

Library As A Research Source, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Repetition Of Ads Helps Ncaa Networks, James Pokrywczynski Apr 2011

Repetition Of Ads Helps Ncaa Networks, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Chicago White Sox, James Pokrywczynski Dec 2010

Chicago White Sox, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Event Hospitality, James Pokrywczynski Dec 2010

Event Hospitality, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Chicago Bulls, James Pokrywczynski Dec 2010

Chicago Bulls, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Brand Exposures In Sports Photos Since 1956, James Pokrywczynski, John Carvahlo, C. Tom Preston Dec 2009

Brand Exposures In Sports Photos Since 1956, James Pokrywczynski, John Carvahlo, C. Tom Preston

James Pokrywczynski

No abstract provided.


Fear For The Future, James Pokrywczynski Jun 2009

Fear For The Future, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Library As A Research Source, James Pokrywczynski Dec 2008

Library As A Research Source, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Review Of Branded Male By Mark Tungate (2008), James Pokrywczynski Sep 2008

Review Of Branded Male By Mark Tungate (2008), James Pokrywczynski

James Pokrywczynski

No abstract provided.


Entries On Campbell-Ewald, Henderson Advertising, And Cramer-Krasselt, James Pokrywczynski Dec 2002

Entries On Campbell-Ewald, Henderson Advertising, And Cramer-Krasselt, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Review Of On Target By Laura Rowley, James Pokrywczynski Dec 2002

Review Of On Target By Laura Rowley, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Don't Isolate E-Business From The Marketing Communication Curriculum, James Pokrywczynski Oct 2002

Don't Isolate E-Business From The Marketing Communication Curriculum, James Pokrywczynski

James Pokrywczynski

No abstract provided.


A Psychographic Analysis Of Generation Y College Students, James Pokrywczynski, Joyce Wolburg Dec 2000

A Psychographic Analysis Of Generation Y College Students, James Pokrywczynski, Joyce Wolburg

James Pokrywczynski

No abstract provided.


Sports Sponsors Know What They Want, James Pokrywczynski Jun 2000

Sports Sponsors Know What They Want, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Teaching Tip: Using The Talk Show Format To Cover Advertising Issues, James Pokrywczynski Dec 1999

Teaching Tip: Using The Talk Show Format To Cover Advertising Issues, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Survey Says … How Satisfied Are Advertising Professionals With Their Jobs, James Pokrywczynski, Jack Crowley Sep 1999

Survey Says … How Satisfied Are Advertising Professionals With Their Jobs, James Pokrywczynski, Jack Crowley

James Pokrywczynski

No abstract provided.


Review Of Permission Marketing By Seth Godin (1999), James Pokrywczynski Dec 1998

Review Of Permission Marketing By Seth Godin (1999), James Pokrywczynski

James Pokrywczynski

No abstract provided.


Smart Sponsors Will Learn How To Gauge More Bang For Their Buck, James Pokrywczynski Jun 1998

Smart Sponsors Will Learn How To Gauge More Bang For Their Buck, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Sports Marketers Need Better Evaluation Tools, James Pokrywczynski Jan 1997

Sports Marketers Need Better Evaluation Tools, James Pokrywczynski

James Pokrywczynski

No abstract provided.


The Influence Of Gender And Media Type On Job Satisfaction In Media Advertising Departments, James Pokrywczynski, Jack Crowley Dec 1996

The Influence Of Gender And Media Type On Job Satisfaction In Media Advertising Departments, James Pokrywczynski, Jack Crowley

James Pokrywczynski

No abstract provided.


Job Satisfaction Among Newspaper Advertising Department Personnel, James Pokrywczynski, Jack Crowley Dec 1996

Job Satisfaction Among Newspaper Advertising Department Personnel, James Pokrywczynski, Jack Crowley

James Pokrywczynski

No abstract provided.


A New Look At The Reasons For Job Satisfaction Among Women, James Pokrywczynski, Jack Crowley Dec 1996

A New Look At The Reasons For Job Satisfaction Among Women, James Pokrywczynski, Jack Crowley

James Pokrywczynski

No abstract provided.


Professor Finds Condom Editorial Full Of Holes, James Pokrywczynski Feb 1994

Professor Finds Condom Editorial Full Of Holes, James Pokrywczynski

James Pokrywczynski

No abstract provided.


An Antidote For Ailing Tv Ad Testing Measure And Spiraling Medical Costs, James Pokrywczynski Dec 1993

An Antidote For Ailing Tv Ad Testing Measure And Spiraling Medical Costs, James Pokrywczynski

James Pokrywczynski

No abstract provided.


The Differential Impact Of Televised Exposure To Arena Displays Vs. Commercials, James Pokrywczynski Dec 1993

The Differential Impact Of Televised Exposure To Arena Displays Vs. Commercials, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Assessing The Distracting Viewing Environment For Televised Sports And Its Relationship To Advertising Recall, James Pokrywczynski Dec 1993

Assessing The Distracting Viewing Environment For Televised Sports And Its Relationship To Advertising Recall, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Using A Measure Of Television Program Involvement To Explain Advertising Effects In Televised Sports, James Pokrywczynski Apr 1993

Using A Measure Of Television Program Involvement To Explain Advertising Effects In Televised Sports, James Pokrywczynski

James Pokrywczynski

No abstract provided.


The Influence Of Irritating Commercials On Radio Listening Habits, James Pokrywczynski, Jack Crowley Dec 1992

The Influence Of Irritating Commercials On Radio Listening Habits, James Pokrywczynski, Jack Crowley

James Pokrywczynski

No abstract provided.