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Full-Text Articles in Mass Communication

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of ...


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world ...


Spiritually Integrative Archetypal Energies And Glimpes Into Soul Consciousness, Carroy U. Ferguson Oct 2010

Spiritually Integrative Archetypal Energies And Glimpes Into Soul Consciousness, Carroy U. Ferguson

Carroy U "Cuf" Ferguson, Ph.D.

In other writings I have described Archetypal Energies as Higher Vibrational Energies that have their own transcendent value, purpose, quality, and “voice” unique to the individual that operate deep within our psyches, at both individual and collective levels. We tend to experience them as “creative urges” to move us toward our Highest Good or Optimal Realities. I use easily recognized terms to evoke a common sense of these Archetypal Energies (e.g., Love, Acceptance, Inclusion, Harmony, Peace). Here, I want to discuss Spiritually Integrative Archetypal Energies and how they can assist us in gaining glimpses into the nature of our ...


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned ...


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Our March Toward Intolerance, Michael I. Niman Ph.D. Aug 2010

Our March Toward Intolerance, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


We're Marching Toward Intolerance, Michael I. Niman Ph.D. Aug 2010

We're Marching Toward Intolerance, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


Bp's Dumb Investors Demand Their Dividends, Michael I. Niman Ph.D. Jun 2010

Bp's Dumb Investors Demand Their Dividends, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


It's Enouch To Make You Die Laughing, Michael I. Niman Ph.D. Mar 2010

It's Enouch To Make You Die Laughing, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


The Politics Of Snow, Michael I. Niman Ph.D. Feb 2010

The Politics Of Snow, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

‘Snowpocalypse’ isn’t an act of god; it’s a combination of anti-tax southerners and a changing climate, says Michael I. Niman


The News About Sovereignty, Ronald D. Smith Dec 2009

The News About Sovereignty, Ronald D. Smith

Ronald D Smith APR

A study of New York State Media Coverage on the Sovereignty of the Haudenosaunee


You Can’T Be Nonviolent Without Violence: The Rainbow Family’S Nonkilling Nomadic Utopia And Its Survival Of Persistent State Violence, Michael I. Niman Ph.D. Dec 2009

You Can’T Be Nonviolent Without Violence: The Rainbow Family’S Nonkilling Nomadic Utopia And Its Survival Of Persistent State Violence, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

Since 1972, the Rainbow Family of Living Light, a nonhierarchical nomadic community, has been holding large temporary gatherings in remote forests around the world to pray for world peace and to create a model of a functioning utopian society. Wherever and whenever they gather, the temporary Rainbow city remains essentially unchanged, modeling what anarchist theorist Hakim Bey calls the Temporary Autonomous Zone (TAZ). Revolutions, Bey writes, seek permanent change and, in doing so, lead to violence and martyrdom. Revolutionaries aim to hold territory. The TAZ, by contrast, does not directly engage the state, but instead “liberates an area (of land ...


The Political Tsunami: Not All Death And Destruction Is Natural, Michael I. Niman Ph.D. Dec 2009

The Political Tsunami: Not All Death And Destruction Is Natural, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

Unlike many disasters that befall the Third and Fourth Worlds, the 2004 Tsunami was both large and unique enough to dominate the western press. The stories in the mainstream media, however, were rather simplistic, sticking to a feel good script of nations uniting to offer aid to the tidal wave’s unfortunate victims. Meanwhile, without much media attention, the Indonesian government used the cover of the Tsunami and the ensuing relief efforts, to intensify its war against rebels in its break-away Ache province – which suffered from the brunt of the Tsunami. Also ignored by the western mass media, was the ...