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Full-Text Articles in Mass Communication

#Whyididntreport: Using Social Media Analysis To Inform Issues With Sexual Assault Reporting, Jordyn Warren Jun 2019

#Whyididntreport: Using Social Media Analysis To Inform Issues With Sexual Assault Reporting, Jordyn Warren

LSU Master's Theses

The #MeToo movement allowed victims of sexual assault to go public with their stories. When Dr. Christine Blasey Ford came forward with allegations against Supreme Court nominee Brett Kavanaugh in September of 2018, she was scrutinized by President Trump for not reporting the incident to authorities “when it happened nearly 30 years ago.” Promptly, #WhyIDidntReport came to fruition on Twitter, uncovering the shame victims feel and the complexities behind why so many individuals didn’t and still don’t report their assaults. Victim-service agencies “provide victims with support and services to facilitate their physical and emotional recovery, offer protection from ...


Toxic Culture: An Emotion And Sentiment Analysis Of College Football Fans In Relation To Controversy And Win-Loss Records, Joshua R. Jackson Apr 2019

Toxic Culture: An Emotion And Sentiment Analysis Of College Football Fans In Relation To Controversy And Win-Loss Records, Joshua R. Jackson

LSU Master's Theses

Fans of certain college football teams will experience a wide array of emotions when their team is involved in a scandal. This study examined the fan bases of three university football teams as they learn about and react on social media to their schools and head coaches becoming implicated in controversies. Under the protection of those with similar likes and the secrecy of social media, users can voice opinions in favor of and against the football team’s firing of a coach or handling of an investigation. Fan bases analyzed in the study are Ohio State University, Maryland University, and ...


Source Effects Of Health Information And Digital Health Literacy Among College Students: An Elaboration Likelihood Model Perspective, Julia Morton Mar 2019

Source Effects Of Health Information And Digital Health Literacy Among College Students: An Elaboration Likelihood Model Perspective, Julia Morton

LSU Master's Theses

While advertising and persuasion is a widely researched area in mass communication, the impact of health marketing on consumer behavior remains a relatively new arena. The complex health information landscape online is comprised of both public health organizations seeking to improve health behaviors as well as businesses seeking to sell their products or services. It is well documented in the communication literature that the source of information can impact the recipient in a multitude of ways. Digital health literacy is undoubtedly an essential skill for anyone interacting with health information online, spurring the question, do individuals with low and high ...


Political #Tweet-Talkin': How Reporters And Politicians Use Twitter In State Government, Jennifer Korth Oct 2018

Political #Tweet-Talkin': How Reporters And Politicians Use Twitter In State Government, Jennifer Korth

LSU Master's Theses

Political and media institutions have a dynamic relationship at both the national and state level. Over time, their relationship has changed as a result of technological advances. Twitter has become a powerful communication tool for both politicians and media professionals and has changed the way these two groups correspond with one another and with constituents. Little research has been conducted on state-level political and media institutions’ use of Twitter and this two-project piece aims to fill this void. Project 1 identifies the extent to which journalists covered United States governors’ tweets in 2017. Generally, very few tweets per governor were ...


Local Vs. National: How Twitter Reflects News Coverage Of Colin Kaepernick Protests, Jared Paul Joseph Aug 2018

Local Vs. National: How Twitter Reflects News Coverage Of Colin Kaepernick Protests, Jared Paul Joseph

LSU Master's Theses

Local and national media dedicate different levels of coverage to issues depending on its relevancy to their audiences. This study uses news outlets’ social media activity to show that coverage discrepancies occurred with former NFL quarterback Colin Kaepernick’s National Anthem protest. Because his protest reached national headlines, Kaepernick suffered the same fate of many protesting athletes in the past. This study will show how national media carried his story to national headlines and framed his protest negatively. The findings show that local media were the least active among the three media levels, local, regional and national, in covering the ...


The Uneasy Beginnings Of Public Diplomacy: Vira Whitehouse, The Committee On Public Information, And The First World War, Lauren Claire West May 2018

The Uneasy Beginnings Of Public Diplomacy: Vira Whitehouse, The Committee On Public Information, And The First World War, Lauren Claire West

LSU Master's Theses

The established methods and practices of American public diplomacy are commonly credited to the publicity agencies created during and after the Second World War, such as the Office of War Information (OWI) and the United States Information Agency (USIA). However, the Committee on Public Information (CPI) was the first practicing public diplomacy agency. Created by President Woodrow Wilson in April 1917, the CPI and its Foreign Division became a tool for winning the First World War through the dissemination of newspaper articles, films, photographs, and other media techniques. The CPI was the first of its kind to engage with the ...


History Of Journalism Education: An Analysis Of 100 Years Of Journalism Education, Hilary Akers Dunn Mar 2018

History Of Journalism Education: An Analysis Of 100 Years Of Journalism Education, Hilary Akers Dunn

LSU Master's Theses

This quantitative content analysis uses course descriptions to find changes in journalism education at the University of Missouri, Louisiana State University, and the University of North Carolina over 100 years. This study found that there are two influencing factors that are inherent to the journalism profession: advances in technology and the maturity of the profession itself. These two influencing factors produced changes in technology used in curriculum, course focus (e.g. skill, theory, general knowledge, and history), and course topics (e.g. advertising, broadcasting, public relations, etc.) This study also found that leadership is the most influential factor of change ...


From Party To Publicity: The Transitional Role Of Three Publicity Experts On The Road To Modern Campaigning, Meagan H. Collman Mar 2018

From Party To Publicity: The Transitional Role Of Three Publicity Experts On The Road To Modern Campaigning, Meagan H. Collman

LSU Master's Theses

During an election cycle, social media newsfeeds and TV screens are overrun with political advertisements and celebrity politics. Publicity has become a critical component of presidential elections. While many argue that a reliance on publicity developed with the popularization of the television, I argue that a dependency on publicity occurred in the early-to- mid 1900’s with three publicity experts who paved the way for future elections. Robert Woolley in Woodrow Wilson’s 1916 campaign exercised unprecedented management over his publicity bureau and used new techniques catering to new mediums of the time; Albert Lasker in Warren Harding’s 1920 ...


Weather Communication On Twitter: Identifying Popular Content And Optimal Warning Format Via Case Studies And A Survey Analysis, Joshua D. Eachus Nov 2017

Weather Communication On Twitter: Identifying Popular Content And Optimal Warning Format Via Case Studies And A Survey Analysis, Joshua D. Eachus

LSU Doctoral Dissertations

The use of Twitter as a channel for weather information inspires a deeper analysis of key information nodes during episodes of high impact weather, especially local meteorologists. To optimize communication on the channel, it is important to understand what kinds of messages produce exposure and attention among users—which translates to knowledge that could improve the reach of a warning. Literature identifies two key models that well describe the cognitive processing of tweets and warnings. The Protective Action Decision Model (PADM) describes risk perception and the factors that enable or disable one from acting on a warning. Particularly through environmental ...


Advancing Democracy One Tweet At A Time, Landon T. Hester Aug 2017

Advancing Democracy One Tweet At A Time, Landon T. Hester

LSU Master's Theses

This thesis takes a broad look how citizens use social media to foster political discussion, enhance political knowledge and engage in political participation in the United States. In this study, democracy is broken down into three empirically measurable components: political discussion, knowledge and participation. To begin, I provide an in-­‐depth review of past research examining the impact social media has on each element of democracy. In addition, I analyze data collected from a novel social media panel of 3,811 Twitter users by researchers from Louisiana State University (Davis et. al, 2017). From this, I measure the impact that ...


An Impossible Direction: Newspapers, Race, And Politics In Reconstruction New Orleans, Nicholas F. Chrastil Aug 2017

An Impossible Direction: Newspapers, Race, And Politics In Reconstruction New Orleans, Nicholas F. Chrastil

LSU Master's Theses

This thesis examines the racial ideologies of four newspapers in New Orleans at the beginning and end of Radical Reconstruction: the Daily Picayune, the New Orleans Republican, the New Orleans Tribune, and the Weekly Louisianian. It explores how each paper understood the issues of racial equality, integration, suffrage, and black humanity; it examines the specific language and rhetoric each paper used to advocate for their positions; and it asks how those positions changed from the beginning to the end of Reconstruction. The study finds that the two white-owned papers, the Picayune and the Republican, while political opponents, both viewed racial ...


Ncaa Student-Athletes And Defamation: Understanding Plaintiff Classification And First Amendment Protection, Lacey Elizabeth Sanchez Jan 2017

Ncaa Student-Athletes And Defamation: Understanding Plaintiff Classification And First Amendment Protection, Lacey Elizabeth Sanchez

LSU Master's Theses

The National Collegiate Athletic Association is a $871.6 million industry. Well over $700 million of this annual income is generated from the media, giving collegiate athletics a national platform. This brings both opportunities and downfalls to amateur athletes who play NCAA sports and the journalists who report on their sporting events. Conflict often arises on the playing field and can continue off the field. With high profile athletic events aired nation-wide, comments are bound to be made about the athletes involved in the game. Some comments may even rise to the level of defamation. Through an in-depth examination of ...


From Products To Politics: Understanding The Effectiveness Of A Celebrity Political Endorsement, Melissa Sanati Jan 2017

From Products To Politics: Understanding The Effectiveness Of A Celebrity Political Endorsement, Melissa Sanati

LSU Doctoral Dissertations

From Scott Baio’s endorsement of Donald Trump to Sarah Silverman’s endorsement of Bernie Sanders and subsequent rejection of the “Bernie or Bust” crowd at the DNC, celebrities have habitually inserted themselves into the political sphere, however, there has been little empirical research on celebrity endorsements of political candidates. Rooted in branding theory, this study seeks to understand the effectiveness of celebrity political endorsements by utilizing advertising effectiveness models. The primary model, derived from work done by Amos, Holmes, and Strutton (2008), translates source factors of a celebrity product endorser to those of a celebrity candidate endorser, such as ...


Disclosing The Truth About Instagram Endorsers: A Study Of The Effects Of The Use Of Material-Connection Disclosures On Instagram And Types Of Endorsers On Advertising Identification And Consumer Response, Lauren Francis Myers Jan 2017

Disclosing The Truth About Instagram Endorsers: A Study Of The Effects Of The Use Of Material-Connection Disclosures On Instagram And Types Of Endorsers On Advertising Identification And Consumer Response, Lauren Francis Myers

LSU Master's Theses

This experiment studies the effects of the Federal Trade Commission’s material-connection disclosure requirement as it applies to Instagram, as well as consumer responses to the types of endorsers that advertise a product on their Instagram profiles. In this experiment, participants viewed the Instagram profiles of a social-media endorser or celebrity, followed by an Instagram posting of a product with or without a material-connection disclosure. Participants then answered a survey with questions referring to advertising identification, source credibility, message credibility, brand attitude, and purchase intentions. Results suggest that there are no significant effects of material-connection disclosures on the identification of ...


Ethnic Audiences In A Fragmented Media Era: Ethnic Audiences' Selective Exposure To Likeminded Media, Mingxiao Sui Jan 2017

Ethnic Audiences In A Fragmented Media Era: Ethnic Audiences' Selective Exposure To Likeminded Media, Mingxiao Sui

LSU Doctoral Dissertations

The conventional wisdom that U.S. and ethnic media have distinctive effects on ethnic populations’ assimilation into the American society inspires two closely related questions: (1) how do English- and ethnic-language media differ in news content?, and (2) to what extent is ethnic audiences’ preference for English- versus ethnic-language media systematically biased such that they seek to use media congenial to their most salient ethnic identity? The first question is expected to provide insights into what ethnic audiences learn about the U.S. and their country of origin from distinct news outlets, and to explain whether and how U.S ...


In-Group Effects Of News Use On African Americans, Folasade A'Lyce Adesanya Jan 2017

In-Group Effects Of News Use On African Americans, Folasade A'Lyce Adesanya

LSU Master's Theses

The topic of this thesis is how frequent news exposure affects the Black community’s perceptions of the world and trust in institutions. The purpose of this thesis is to uncover whether African Americans with more news exposure are more likely to view the world with skepticism and fear when compared to those with less news exposure. My hypotheses predicted that African Americans who have had frequent exposure to news will perceive the world as a meaner and scarier place (H1), will exhibit less trust in police officers (H2), and will exhibit less trust in news media (H3) than those ...


Journalist And Hoaxer: William Francis Mannix And The Long History Of Faked News, Madelyn Kay Duhon Jan 2017

Journalist And Hoaxer: William Francis Mannix And The Long History Of Faked News, Madelyn Kay Duhon

LSU Master's Theses

William Francis Mannix was a colossal hoaxer, journalist, criminal, and literary forger. He most famously fabricated “Memoirs of Li Hung Chang” (1913); sent sensational dispatches from Cuba during the Spanish American War that were published in the New York Times, Philadelphia Press, and other reputable papers; and is suspected of forging love letters written by Abraham Lincoln, published by the Atlantic Monthly in 1929. Mannix is representative of a type of journalist at the turn of the nineteenth century. At that time elements of the press were striving for professional respectability and embracing ethical standards. Historians have held these publications ...


Strategic Use Of Language In White House Twitter Communications, Margo L. Jolet Jan 2016

Strategic Use Of Language In White House Twitter Communications, Margo L. Jolet

LSU Master's Theses

Lippmann (1922) theorized that we understand our world through elites and the media because we cannot experience everything ourselves. We look to others to share their experiences with us. In this way, the media and elites tell us what is important in our world. Converse (1964), Zaller (1992), and Lupia (1994) argue that not only do elites and the media help us see what is important, but they draw out attributes of these issues to help us make political determinations congruent with our belief systems. In this thesis, I conduced two studies investigating candidate, party, and White House tweets about ...


Planned Parenthood In Crisis: Social Media Strategies And Frames, Lauren Hudel Goodman Jan 2016

Planned Parenthood In Crisis: Social Media Strategies And Frames, Lauren Hudel Goodman

LSU Master's Theses

Planned Parenthood entered crisis mode in the summer of 2015 with the release of videos alleging sales of fetal tissue by the Center for Medical Progress. Its crisis communication strategy was implemented to manage its reputation and influence public opinion regarding the organization and potential defunding by Congress. Through the use of women’s health and abortion framing, Planned Parenthood was able to prime its public’s attitudes towards the organization and potential negative outcomes of removing federal funding from the organization. As discovered through a content analysis, Planned Parenthood specifically addressed the crisis in its press releases, allowing the ...


Exploring Organizational Resilience Asset And Its Antecedents For Effective Internal Crisis Communication, Young Kim Jan 2016

Exploring Organizational Resilience Asset And Its Antecedents For Effective Internal Crisis Communication, Young Kim

LSU Doctoral Dissertations

Nowadays crises are omnipresent with daily news headlines as reminders. The public continues to see or experience many different crises that affect numerous individuals and organizations as well as society in general. Against this backdrop, corporate communication professionals, for effective crisis management, are expected to help the organizations and their leaders make decisions, as well as communicate clearly when crises arise. Considering a fast changing media environment, recent scholars have called for new approaches to crisis communication to enhance theoretical developments. They suggested that researchers should take a broader context beyond the dominant crisis communication research perspectives based on the ...


Framing The Ebola Outbreak: Systemic Influences On News Coverage, Adaobi Vivian Duru Jan 2016

Framing The Ebola Outbreak: Systemic Influences On News Coverage, Adaobi Vivian Duru

LSU Doctoral Dissertations

ABSTRACT Using a media systems comparative framework, I investigated the relationship between systemic characteristics and news coverage of international events. Leveraging a highly salient event: the Ebola outbreak, I extended the Hallin and Mancini Model to non-western democracies. This dissertation explored differences in media coverage of Ebola across media systems. Findings revealed that characteristics of media systems inform how news about an event is framed by reporters. By investigating news influences, this dissertation broadly sheds light on the latent influences of politics and culture on what audiences receive as news. My results showed that liberal media systems such as those ...


Exploring Intermedia Agenda Setting Effects Of Last Week Tonight With John Oliver, Andrew Abad Jan 2016

Exploring Intermedia Agenda Setting Effects Of Last Week Tonight With John Oliver, Andrew Abad

LSU Master's Theses

The HBO television program Last Week Tonight with John Oliver is a new and unique take on the typical political comedy show popularized by programs like The Daily Show and The Colbert Report. Uninterrupted by commercial breaks and with full creative control, host John Oliver and his team spend 30 minutes on Sunday nights discussing a typically underreported story at length, abandoning the monologue and interview portions reminiscent of traditional political comedy shows in favor of a long-form style investigation into a particular issue or topic. The main segment of each episode is then uploaded to the social media website ...


The Spiral Of Silence In Virtual Space: Examining How Expert Participation, Digital Media Form, And Opinion Congruency Relate To Opinion Expression, Yiwei Zhang Jan 2015

The Spiral Of Silence In Virtual Space: Examining How Expert Participation, Digital Media Form, And Opinion Congruency Relate To Opinion Expression, Yiwei Zhang

LSU Master's Theses

This study tested the spiral of silence in both Social Networking Sites (SNS) and online discussion forums. It argued that online expert participation may influence people's willingness to take part in an online discussion. A two (opinion climate) by two (expert participation) experiment was designed to examine how expert participation influenced the relationship between people’s willingness to speak out and opinion climate with the controversial topic: abortion. In this study, the spiral of silence effect was only found when experts were present in the discussion.


Engagement Across The Pond: The Nfl's Attempts To Increase Social Media Engagement Through The Cultural Targeting Of Messages, Isabelle Moore Jan 2015

Engagement Across The Pond: The Nfl's Attempts To Increase Social Media Engagement Through The Cultural Targeting Of Messages, Isabelle Moore

LSU Master's Theses

With more and more sports organizations reaching saturation points in their current home markets, the search for new, untapped, international audiences is on. Reaching out to these new markets has been made much more simple by the digitization of communication, and particularly the global spread of social media. The NFL, as the United States’ most popular sports league has been targeting the United Kingdom as it’s next market since the mid-2000s, and has gone as far as setting up a separate UK branch of their communications division (NFL UK). The NFL faces several challenges in engaging new fans in ...


Correcting The Conversation: An Argument For A Public Health Perspective Approach To University Timely Warnings About Sexual Assault, Ashley Hesson Jan 2015

Correcting The Conversation: An Argument For A Public Health Perspective Approach To University Timely Warnings About Sexual Assault, Ashley Hesson

LSU Master's Theses

Reports of sexual violence should be written from a public health perspective approach to appropriately frame the occurrence and encourage accurate understandings of sexual assault as a larger societal issue. This research consists of two studies to investigate the way universities do (and should) communicate about sexual violence with their students. For Study 1, interviews were conducted with a random sample of public state Universities regarding their emergency alert processes and template usage to determine current emergency communication practices. The majority of universities contacted do not have a template or best practice guidelines in place for creating timely warnings. For ...


Gender Stereotypes And The Strategic Use Of Emotions In The 2008 Elections, Newly Paul Jan 2015

Gender Stereotypes And The Strategic Use Of Emotions In The 2008 Elections, Newly Paul

LSU Doctoral Dissertations

Scholars examining gender bias in elections have found that voters’ stereotypical expectations of women and men candidates affect their vote choice. This dissertation examines gender stereotypes from the perspective of campaigns. Specifically, I examine how ad, candidate and election variables interact with gender stereotypes to determine the use of emotions in political ads. My analysis contains ad data for the 2008 Senate, House and gubernatorial races gathered from the Wisconsin Advertising Project, combined with original content analysis of 1,170,728 ad airings (3,424 unique ads). The results indicate that campaigns’ use of fear, anger, enthusiasm and hope appeals ...


Communicating Sustainability With Visuals: Issue Perception And Issue Engagement, Zeynep Melis Altinay Jan 2015

Communicating Sustainability With Visuals: Issue Perception And Issue Engagement, Zeynep Melis Altinay

LSU Doctoral Dissertations

Today the list of environmental disasters threatening lives and natural resources has expanded to include many causes. Even though sustainable solutions have never been so urgent, public still issues low priority to many of these serious threats. Many impacts of environmental deprivation, such as coastal land loss, are invisible to the untrained eye, causing individuals to distance themselves psychologically from the risks. The slow pace of environmental degradation constitutes one of the biggest challenges in sustainability communication. The success of sustainable development will require the public to undergo a significant shift in thinking about environmental issues. This dissertation systemically investigates ...


What Female Candidates Need To Know: Current Research On Gender Effects In Campaigns And Elections, Lauren Michele Leist Jan 2015

What Female Candidates Need To Know: Current Research On Gender Effects In Campaigns And Elections, Lauren Michele Leist

LSU Master's Theses

Studies show that the vast majority of people have no problem voting for a woman and that when women run they win as often as men, yet female representation remains startlingly low in the U.S. Women are 50.8 percent of the U.S. population, but they account for merely 19.4% of the 535 seats in Congress, 24.5% of statewide executive positions, 24.2% of state legislatures, and 17.6% of mayors in cities with populations over 30,000 (Center for American Women and Politics 2015). There is certainly much research dedicated to gender and politics. But ...


In The Shadow Of Big Oil A Media Content Analysis Of The 'Big Oil' Stigma, Camille Nicole Ivy-O'Donnell Jan 2015

In The Shadow Of Big Oil A Media Content Analysis Of The 'Big Oil' Stigma, Camille Nicole Ivy-O'Donnell

LSU Master's Theses

This study examined media frames newspapers use in their coverage of the oil and gas industry. A content analysis was conducted to analyze if the oil and gas industry was portrayed positively or negatively in Louisiana newspapers compared to Texas newspapers and how the coverage between states differs. This comprehensive content analysis of print media coverage analyzed newspaper articles and provided a detailed explanation of results about how the oil and gas industry was portrayed over a five-year period of time as compared to other studies, which only analyzed the industry during a crisis period. Through categorization of the frames ...


Reporting For The State Department: Carl W. Ackerman's Cooperation With Government During Wwi, Meghan Elizabeth Menard Jan 2015

Reporting For The State Department: Carl W. Ackerman's Cooperation With Government During Wwi, Meghan Elizabeth Menard

LSU Master's Theses

The press was outraged when reports in 1973 exposed the CIA’s use of American journalists as undercover informants during the Cold War. The CIA-journalists link represented for the press a shocking break in the traditional line between journalists and government. A study of journalist Carl W. Ackerman’s experiences in the First World War suggests, however, that the CIA-journalists link has historical precedents in the practices of twentieth-century reporters. Ackerman, who later became the first dean of Columbia Journalism School, sent confidential reports to the State Department while reporting overseas for magazines and newspapers. He forged close relationships with ...