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Full-Text Articles in Mass Communication

Building An Athletics Brand Through Integrated Marketing Communication: A White Paper Of Best Practices, Brad Deprez Jan 2019

Building An Athletics Brand Through Integrated Marketing Communication: A White Paper Of Best Practices, Brad Deprez

Creative Components

No abstract provided.


Factors Influencing E-Government Adoption In Indonesia, Muhammad Noor Fakhruzzaman Jan 2019

Factors Influencing E-Government Adoption In Indonesia, Muhammad Noor Fakhruzzaman

Graduate Theses and Dissertations

The global diffusion of Information and Communication Technologies (ICTs) has facilitated the development of e-government services in all world regions. E-government refers to the use of online tools to deliver public services to citizens with the intent of increasing government efficiency and transparency as well as public participation. As one of the largest countries in Asia, Indonesia has made the deployment of e-government services a priority. However, developing and supporting the country's governance through an online integrated system within such a vast country has been a challenge.

The purpose of this research is to investigate what factors affect the ...


From Somewhere To Nowhere And Back Again: Emplaced Abstraction In Science Communication, James T. Spartz Jan 2018

From Somewhere To Nowhere And Back Again: Emplaced Abstraction In Science Communication, James T. Spartz

Iowa State University Summer Symposium on Science Communication

Science and environmental communication often relies on place-based narrative elements to explore relationships between particularity and abstraction. By combining Hayakawa’s abstraction ladder with Sack's relational geographic framework, a useful tool emerges for identifying narrative dimensions for creating compelling place-based nonfiction. This tool may be particularly useful in science communication teaching and learning. Hayakawa’s ladder of abstraction extends from particularity low on the ladder to higher-order abstractions up top. Sack's relational geographic framework explores the role of place in creating knowledge, stretching from a focal point of emplaced ontological forces – materiality, meaning, and social relations – through increasingly ...


Using Values To Communicate Agricultural Science: An Elaboration Likelihood Model Approach, Allison Arp Jan 2018

Using Values To Communicate Agricultural Science: An Elaboration Likelihood Model Approach, Allison Arp

Iowa State University Summer Symposium on Science Communication

This study looked at how preexisting values influence audience processing of scientific information focusing on the topic of GMOs and how that may affect the audience’s interpretation of the message regardless of the communicator’s credibility or trustworthiness. Research found that attitude accessibility, agricultural identity and in some cases a biospheric value orientation were the most important predictors for a number of constructs related to GMO attitudes. Agricultural identity did not correlate with other value orientations, yet was the strongest predictor of many related attitudes. These results support previous ELM research and emphasize the complex nature of science and ...


“That Was What I Had To Use”: Social And Cultural Capital In The Careers Of Women Broadcasters, Tracy Lucht, Kelsey Batschelet Jan 2018

“That Was What I Had To Use”: Social And Cultural Capital In The Careers Of Women Broadcasters, Tracy Lucht, Kelsey Batschelet

Journalism Publications

This study uses in-depth, biographical interviews to understand a range of historical experiences in the careers of individual women broadcasters in the Midwest, a region of the United States that has received relatively little attention from media scholars. The findings demonstrate the barriers these women faced as well as the social and cultural capital available to them as they pursued diverse roles in an industry that did not welcome their full participation. The study contributes to scholars’ understanding of women’s participation in the public sphere during the 1950s to 1970s.


Modeling Structural Selection In Disaggregated Event Data, Olga Chyzh, Mark David Nieman, Douglas M. Gibler Jan 2018

Modeling Structural Selection In Disaggregated Event Data, Olga Chyzh, Mark David Nieman, Douglas M. Gibler

Statistics Preprints

Growing availability of disaggregated data, such as data on activity of subnational groups (e.g. protest campaigns, insurgents, terrorist groups, political parties or movements), has raised new types of theoretical and statistical challenges. In particular, rather than random, the observability and availability of disaggregated data are often a function of specific structural processes—an issue we refer to as structural selection. For example, domestic terrorist attacks or protester violence are conditional on the formation of domestic terrorist groups or protester movements in the first place. As a result, analytical inferences derived from subnational or other types of disaggregated data may ...


A Response To Crisis For The General Public, Scott Ismond Jan 2018

A Response To Crisis For The General Public, Scott Ismond

Creative Components

Throughout history, we have seen critical moments that defined an individual, group, business or organization. For the most part, British Petroleum was defined by their reaction to the gulf coast oil spills, Tiger Woods’s success on the golf course has been overshadowed by his personal issues, and the Duke Lacrosse team’s championship run was cancelled because of a sexual assault accusation. These are just a snapshot of major crises that we can (and will) examine in this text. Despite the notoriety of these cases, these crises are what form a major part of the public perception of these ...


The Effects Of Brand Involvement And Message Strategy On User Responses On Facebook Brand Pages, Su Yeon Cho Jan 2018

The Effects Of Brand Involvement And Message Strategy On User Responses On Facebook Brand Pages, Su Yeon Cho

Graduate Theses and Dissertations

This study examined the influence of different message strategies (direct vs. indirect) on user responses (Like, Comment, Share) between high-involvement and low-involvement brands. A total of 714 Facebook messages posted by four brands were analyzed. The results showed that: (1) High- and low-involvement brands manage Facebook fan pages differently. High-involvement brands use direct message strategies more than indirect message strategies on their Facebook fan pages. In contrast, low-involvement brands use indirect message strategies more frequently; (2) High- and low-involvement brands provide different types of content in their Facebook posts. The results are partially consistent with findings from previous research that ...


Constructing The Perfect Post: The Effects Of Incivility And News Selection On Online Engagement, Carlos Eduardo Back Vianna Jan 2018

Constructing The Perfect Post: The Effects Of Incivility And News Selection On Online Engagement, Carlos Eduardo Back Vianna

Graduate Theses and Dissertations

This study investigates the relationship between incivility and news values in Facebook posts and online engagement. The study combines secondary data from Facebook API with a content analysis of 408 posts from partisan Facebook pages to test whether incivility and news values affect online engagement. Using a negative binomial model, the results show that the use of incivility strongly increases engagement from Facebook users in the sample. Results also show that traditional news values are not significant predictors of online engagement on partisan Facebook pages, suggesting that online partisan media do not follow the same model used by traditional media ...


Effects Of Graphical Cues During Information Processing In A Social Science Context, Jingru Sun Jan 2017

Effects Of Graphical Cues During Information Processing In A Social Science Context, Jingru Sun

Graduate Theses and Dissertations

Social science is sometimes faced with legitimizing its own scientific value to certain audiences. The Elaboration Likelihood Model offers a way to understand how audiences process information and previous studies suggest that graphical cues within science messages may help to increase its perceived scientific value, especially among individuals with lower need for cognition. This study extends these predictions into a social science context by manipulating the presence of graphical cues within a popular article using an online experiment. Results suggest that graphical cues interacted with college major where students majoring in a non-science-related field perceived messages with graphical cues to ...


Effects Of Precautionary Principle On Risk Perception About Cell Phone Radiation, Yang Yang Jan 2016

Effects Of Precautionary Principle On Risk Perception About Cell Phone Radiation, Yang Yang

Graduate Theses and Dissertations

Cell phones represent a technology associated with uncertain risks, yet one that has already been accepted as a normalized part of society. A pair of online experiments examined how individuals cognitively process uncertain risks associated with previously accepted technology when confronted with precautionary information. The second study expanded the initial results by comparing the effects between U.S. and Chinese students. Results suggest that individuals who initially perceived greater benefits from their cell phone showed less change in perceived risk after reading the precautionary message. Perceived risk also had a significant positive relationship with intentions to engage in protective behaviors ...


Death In The Age Of Eternity: How Facebook Users Cope With Personal Loss, Eric Palmer Meyer Jan 2016

Death In The Age Of Eternity: How Facebook Users Cope With Personal Loss, Eric Palmer Meyer

Graduate Theses and Dissertations

This study explores the relatively new phenomenon of Facebook users creating memorial content in order to grieve. Using a survey with 230 undergraduate and graduate respondents, the study examines the factors that influence the creation of memorial content on Facebook. Users who post more and actively create content that is not related to mourning are more likely to create memorial content. For a majority of Facebook users, the site is a supportive and nurturing place. providing a social space for the grieving to interact with each other. Most users do not post memorial content, but those who do create memorial ...


Stereotyping Femininity In Disembodied Virtual Assistants, Allison M. Piper Jan 2016

Stereotyping Femininity In Disembodied Virtual Assistants, Allison M. Piper

Graduate Theses and Dissertations

The focus of this paper is to examine the rhetorical ways that virtual assistants perpetuate western (American) gender stereotypes with users. While other literature has studied gender stereotypes with online service chatbots, scholarly research related to virtual assistants on standalone devices (e.g. Siri, Cortana, Alexa) is lacking. To conduct this study, I have relied upon a combination of the theories of identification and gender performance theory to show how the virtual assistants enact gender with users.

The findings of this analysis demonstrate that the virtual assistants easily enact harmful gender stereotypes because the virtual assistants are disembodied representations of ...


Framing China's National Image Through Film: Chinese Political Films In The 1980s And The 2000s, Ruiqi Lin Jan 2016

Framing China's National Image Through Film: Chinese Political Films In The 1980s And The 2000s, Ruiqi Lin

Graduate Theses and Dissertations

This research examines how Chinese political films frame national image at the present time (2000s) and compares that portrayal with an earlier time period (1980s). Attempting to build a bridge between framing theory and film studies, and also trying to provide an comprehensive measurement of national image, this research expands the concept of national image to include political and cultural aspects: the former involves key dimensions such as major political figures and state capacity, while the latter contains traditional cultural representations, national culture portrayals, and patriotism appeal. Through a qualitative content analysis of two films, The Founding of A Republic ...


A Content Analysis Of Guilt Appeals In Animal Welfare Campaigns, Tianxin Wen Jan 2016

A Content Analysis Of Guilt Appeals In Animal Welfare Campaigns, Tianxin Wen

Graduate Theses and Dissertations

Guilt appeals are common promotion strategies used by animal welfare organizations and animal shelters; however, little research has paid enough attention to the formation of guilt appeals and the association among different elements of guilt appeals. The purpose of this study is to investigate the frequency of different guilt appeal-generating elements used in animal welfare campaigns and the relationship among these elements. A content analysis of 338 animal welfare campaign posters for eight animal welfare topics was conducted using data from Google and Bing image search engines.

The research found that reactive guilt and anticipatory guilt are both most frequently ...


Epidemic And Risk Communication: An Analysis Of Strategic And Graphic Characteristics Of Infographics, Haejung Shin Jan 2016

Epidemic And Risk Communication: An Analysis Of Strategic And Graphic Characteristics Of Infographics, Haejung Shin

Graduate Theses and Dissertations

This study explores the strategic and graphic characteristics of infographics and data visualizations for epidemic issues and examines their inter-relationships. A content analysis was conducted by using 254 infographics for six epidemic crises (Ebola, SARS, MERS, H1N1, Bird flu, and Zika) from health organizations and news media. Results show that infographics has been used in diverse purposes of communication, not only for delivery of general information but also for persuasion for people’s behavior change. Neutral images and graphics are more frequently detected than emotional appeals like fear and humor. Graphic types tend to be used differently by specific communication ...


Is It Funny Because It's Not True? Chinese People's Perceptions Of Aggressive Female Characters In Asian Comedies, Yin Xia Jan 2016

Is It Funny Because It's Not True? Chinese People's Perceptions Of Aggressive Female Characters In Asian Comedies, Yin Xia

Graduate Theses and Dissertations

Scholars and cultural critics have criticized the mass media for underrepresenting women. Feminist media theory, which focuses on how women are depicted in the media as well as how the depictions affect reality, claims that the media fail in representing “women as women” (Parry & Karam, 2001). Based on feminist media theory, this thesis focuses on how Chinese audiences perceive aggressive female characters in Asian comedies. A total of four focus groups were conducted, audiotaped and later transcribed and translated. The findings show that participants saw the characters as sassy and aggressive yet pretty and easygoing. Also, while some participants believed ...


A Comparative Framing Analysis Of Edward Snowden’S Coverage In The New York Times And People's Daily, Wentao Chu Jan 2015

A Comparative Framing Analysis Of Edward Snowden’S Coverage In The New York Times And People's Daily, Wentao Chu

Graduate Theses and Dissertations

The purpose of this study is to examine whether different countries employed different news framing of the Snowden controversy. It also aims to understand how media coverage is influenced by different countries’ media systems and media sources. Edward Snowden, as an American computer technician, former employee of the Central Intelligence Agency (CIA) and former contractor for the National Security Agency (NSA) (Verble, 2014), leaked 1.7 million documents of secret data from the National Security Agency (NSA). The leaked documents were related to U.S. intelligence activities and partnerships with foreign allies, including some that revealed the extent of data ...


Is Quality All The Same? A Comparative Study Of Print And Television Coverage Of The Syrian Conflict, Tara Pardue Lackey Jan 2015

Is Quality All The Same? A Comparative Study Of Print And Television Coverage Of The Syrian Conflict, Tara Pardue Lackey

Graduate Theses and Dissertations

How does foreign news quality vary across different mediums in the United States? Using the Syrian crisis as a case study, this content analysis study found that while there are many similarities between print and television coverage of the event there were also key differences. When looking at quality differences in foreign news reporting between the two mediums, newspapers display more of the hallmarks of quality journalism. Newspapers were more likely to present hard news framed thematically. They also have a higher number of total sources and are more likely to use responsibility and conflict frames. Newspapers were also more ...


A Cross-National Comparison Of News Coverage Of Michelle Obama’S Visit To China In American And Chinese Media, Shuo Li Jan 2015

A Cross-National Comparison Of News Coverage Of Michelle Obama’S Visit To China In American And Chinese Media, Shuo Li

Graduate Theses and Dissertations

The First Lady is not only a celebrity, the president’s wife, the public face of the White House, but also a representative of modern American women. The First Lady traveled to China from March 19 to March 26, 2014. She visited Beijing, Xi’an and Chengdu. The theme of the trip is the importance of education. This comparative study investigates American and Chinese news coverage of Michelle Obama’s visit to China from March 19, 2014 to March 26, 2014. This study employed quantitative and qualitative methods to analyze a total 292 paragraphs from American media and 82 paragraphs ...


Particulate Matters: How Trust And Media Use Impact Risk Perceptions Of Air Pollution In Beijing, Yue Qiu Jan 2015

Particulate Matters: How Trust And Media Use Impact Risk Perceptions Of Air Pollution In Beijing, Yue Qiu

Graduate Theses and Dissertations

Trust is an important factor within the formation of risk perceptions, but is easily broken and difficult to rebuild. This study seeks to determine the long-term influence of a trust-breaking event with regard to an environmental risk. Specifically, this study explores how people in Beijing perceive the risk of PM2.5 air pollution and which sources they now use and trust for this information two years after the official media was criticized for not being trustworthy in its dissemination. Results find that respondents perceived PM2.5 air pollution as a significant threat across nine risk dimensions and that social media ...


Extending The Technology Acceptance Model: An Investigation Of Factors Affecting College Students’ Downloading Of Smartphone Fitness Applications, Yuting Liao Jan 2015

Extending The Technology Acceptance Model: An Investigation Of Factors Affecting College Students’ Downloading Of Smartphone Fitness Applications, Yuting Liao

Graduate Theses and Dissertations

Technology Acceptance Model (TAM) is widely applied to explain how users come to adopt a new technology. Motivated by the need to have a better understanding of the rapid growth of fitness applications (apps) on smartphones, this study tests an extension of the TAM model through explaining how social influence and application characteristics affect college students’ behavioral intention of downloading fitness applications to their smartphones. Based on a survey and a series of regression analyses, the results confirm the effects of two major determinants—perceived usefulness and perceived ease of use—on users’ attitude toward using fitness apps. In addition ...


Publics’ Emotional Responses Expressed In Different Clusters Of Corporate Crises, Lianshan Zhang Jan 2015

Publics’ Emotional Responses Expressed In Different Clusters Of Corporate Crises, Lianshan Zhang

Graduate Theses and Dissertations

Emotion is one of the most important indicators of the stakeholders’ interpretation of crisis situation; however, little research has paid enough attention to how publics experience different types of emotions in different crisis clusters. The purpose of this study is to investigate how publics’ emotional responses vary in three different crisis clusters: victim cluster, accidental cluster and preventable cluster. A content analysis of 1,800 publics’ postings to nine crisis cases (three cases in each crisis cluster) posted on these nine organizations’ official Facebook pages or official websites reveals that publics feel a range of different emotions in crisis situations ...


Which Reviews Carry The Most Weight? The Influence Of Message And Source Factors In Online Word-Of-Mouth Messages, Xiaowen Zhu Jan 2015

Which Reviews Carry The Most Weight? The Influence Of Message And Source Factors In Online Word-Of-Mouth Messages, Xiaowen Zhu

Graduate Theses and Dissertations

Online reviews are one example of electronic word of mouth messaging (eWOM), which research has shown plays an important role in purchasing decisions for consumers. Yet most eWOM research has ignored the potential effect of specific message and source features within the messages themselves. This study used a narrative lens to explore how the presence of a similar and explicitly identified character influences perceived trustworthiness of the reviews, as well as overall attitudes and purchase intention toward products. A mixed design experiment was conducted to test effects of character presence, as well as types of appeal, positive and negative valence ...


Conceptions Of Speech Acts In The Theory And Practice Of Argumentation: A Case Study Of A Debate About Advocating, Jean Goodwin Mar 2014

Conceptions Of Speech Acts In The Theory And Practice Of Argumentation: A Case Study Of A Debate About Advocating, Jean Goodwin

English Publications

Far from being of interest only to argumentation theorists, conceptions of speech acts play an important role in practitioners’ self-reflection on their own activities. After a brief review of work by Houtlosser, Jackson and Kauffeld on the ways that speech acts provide normative frameworks for argumentative interactions, this essay examines an ongoing debate among scientists in natural resource fields as to the appropriateness of the speech act of advocating in policy settings. Scientists’ reflections on advocacy align well with current scholarship, and the scholarship in turn can provide a deeper understanding of how to manage the communication challenges scientists face.


Media Discontinuance: Modeling The Diffusion "S" Curve To Declines In Media Use, Jay Newell, Ulrike Genschel, Ni Zhang Jan 2014

Media Discontinuance: Modeling The Diffusion "S" Curve To Declines In Media Use, Jay Newell, Ulrike Genschel, Ni Zhang

Journalism Publications

The cumulative growth in innovations such as new media has been modeled with Scurves. However, the S-curve model has not been applied to mature innovations that have reached their peak of diffusion and begun to decline. This study explores the potential extension of the use of the S-curve to model decays in the availability or usage of traditional media. Using annual data from declines in telegrams, afternoon newspapers, vinyl records, outdoor movie theaters, and VHS tapes, this study finds that declines in incumbent media often follow a dramatic downward path that is more abrupt than that of media undergoing growth ...


Polarized And Liking It: How Political Polarization Affects Active Avoidance Behavior On Facebook, Bobbi L. Newman Jan 2014

Polarized And Liking It: How Political Polarization Affects Active Avoidance Behavior On Facebook, Bobbi L. Newman

Graduate Theses and Dissertations

This research sought to determine how and if political polarization is affecting behavior on Facebook. An online survey was constructed to measure levels of polarization, offline political activity, online political activity, and active avoidance behaviors on Facebook. The survey was conducted over 4 weeks. I found that those who encounter a higher amount of political content and discussions on Facebook also reported a higher number of active avoidance behaviors over all. This group was also more likely to report unFriending someone because of something that Friend posted related to political or social issues.

Those with a higher number of reported ...


Anorexia Prevention Messages: Effects On Psychological Reactance Among Female College Students, Min Sun Kim Jan 2014

Anorexia Prevention Messages: Effects On Psychological Reactance Among Female College Students, Min Sun Kim

Graduate Theses and Dissertations

This study examined how anorexia prevention campaign messages affect female college students through a linear relationship among magnitude of requests, perceived threat to freedom, psychological reactance, attitude, and behavioral intention. A total of 163 female undergraduate students participated in an online survey and read four different fictional campaign messages (no request version, small request version, larger request version, and small and large request combined version) in terms of magnitude of requests regarding anorexia prevention.

Five hypotheses were examined to measure participants' level of reactance, threat to freedom, attitudes, and behavioral intention. The findings revealed a significant relationship between magnitude of ...


Framing Food Safety Controversy In China: Online Media Vs. Networked Audience, Wen Wang Jan 2014

Framing Food Safety Controversy In China: Online Media Vs. Networked Audience, Wen Wang

Graduate Theses and Dissertations

ABSTRACT

This study identifies and examines the news frames about lean meat powder, a food safety incident in China, carried by two types of online media outlets--the leading government-owned news website (people.com.cn) and the most popular and enterprise-owned website (sina.com.cn), as well as the audience frames present in a dominant Chinese social media or microblogging site (Sina Weibo). Five frames, attribution of responsibility, human impact, economic consequences, solutions and public confidence, are predefined. The visibility of each frame is detected, and four frames are established in people.com.cn, four frames in sina.com.cn, and ...


Portrayals Of Gay Characters In Chinese Movies: A Longitudinal Look, Xuan Zhang Jan 2014

Portrayals Of Gay Characters In Chinese Movies: A Longitudinal Look, Xuan Zhang

Graduate Theses and Dissertations

ABSTRACT

Homosexuals were considered criminals and abnormal in China, and the majority of Chinese homosexuals still hide in the shadows, especially in the mainland. However, demands of cultural pluralism and human rights are beginning to show a sign of tolerance to the minority group, especially among the younger generation. As a powerful form of mass media, motion pictures can create images of certain people, affecting the audience's evaluation of a specific group or situation. This study examines the portrayals of gay characters in Chinese films over a sixteen-year period, focusing on the characters' visibility (explicit or implicit), representation (positive ...