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California Polytechnic State University, San Luis Obispo

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Articles 31 - 60 of 73

Full-Text Articles in Mass Communication

Brave: A Feminist Perspective On The Disney Princess Movie, Danielle Morrison Jun 2014

Brave: A Feminist Perspective On The Disney Princess Movie, Danielle Morrison

Communication Studies

No abstract provided.


Gender Representation In Sports Communication, Michelle R. Stiller Jun 2014

Gender Representation In Sports Communication, Michelle R. Stiller

Communication Studies

No abstract provided.


Cal Poly Open House: An Application Of Communication Principles, Jillian Syftestad Jun 2014

Cal Poly Open House: An Application Of Communication Principles, Jillian Syftestad

Communication Studies

No abstract provided.


New Media Business Models, Where Content And Commerce Collide: Strategies And Ethical Considerations For Success In A New Media World, Aryn Bea Sanderson Mar 2014

New Media Business Models, Where Content And Commerce Collide: Strategies And Ethical Considerations For Success In A New Media World, Aryn Bea Sanderson

Journalism

Media practitioners are finding themselves at a crossroads. Due to increasing digitalization and decreasing funding for so-called traditional outlets, “new media” forms have emerged and, with those, new economic models to generate revenue. New media platforms diverge from old media archetypes in the way they utilize the interaction of content and commerce. The collision of content and commerce is both a novel idea for media sustainability and treacherous water for its credibility. This study analyzes a few key new media economic platforms - sponsored content in a digital-first publication, crowd funding stories and a ranked, e-commerce model - in hopes of discovering ...


The Changing Format For Delivering An Effective Message Using Video And Multimedia In Education, Instruction, And Various Forms Of Communications: A Descriptive Analysis Using Public Relations Theory, Rachael Leigh Burnham Mar 2014

The Changing Format For Delivering An Effective Message Using Video And Multimedia In Education, Instruction, And Various Forms Of Communications: A Descriptive Analysis Using Public Relations Theory, Rachael Leigh Burnham

Journalism

ABSTRACT

Given the evolving nature of the forms of mass media in communication, it is imperative to stay up-to-date with the changes that occur in developing platforms of technology, as well as how these advancements are effecting new generations of learners and communicators. Generation Y students have developed a spectrum of learning styles and preferences due to their deep rooted connection to technology that has caused a conflict in learning with traditional, written instruction and communication. No longer do students just want to either read or listen, and video or multimedia platforms can provide them with the resources they may ...


The Deceptions Of Powerful Female Roles: A Feminist Critique Of Homeland, Shelby C. Murray Mar 2014

The Deceptions Of Powerful Female Roles: A Feminist Critique Of Homeland, Shelby C. Murray

Communication Studies

No abstract provided.


Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown Mar 2014

Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown

Communication Studies

Ecommerce has become an increasingly visual activity as images of product fill websites, social media, and social curation sites. The Elaboration Likelihood Model has often been used to examine and explain online purchasing behavior; however, this previous research barely touches on the use of peripheral cues. In analyzing the effect of peripheral cues on buying habits when searching social curation sites, statistical results from a survey conducted using women aged 18 to 34 in the San Luis Obispo area showed that these cues made no difference on the activity of a user. Regardless of their awareness to the visual cues ...


A Study Of The Effect Of Product Placement In Television Shows And Its Influence On Consumer Behavior, Danielle Patton Mar 2014

A Study Of The Effect Of Product Placement In Television Shows And Its Influence On Consumer Behavior, Danielle Patton

Communication Studies

This study investigated the use of product placement in television shows as a catalyst for product purchasing behavior. It was hypothesized that television viewers would be more likely to purchase a product seen through a product placement in a television show than in a commercial advertisement. Furthermore, it was also hypothesized that viewers would be more influenced to buy a product if they saw a favored television character interacting or promoting the product. These hypotheses were tested by running a bivariate correlation to determine the correlation between television viewing and purchasing habits, a paired sample t-test to determine whether there ...


Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke Mar 2014

Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke

Communication Studies

This study investigated how media portrayals of individuals in the lower class affect people’s beliefs about educational hardships in lower socioeconomic areas. Specifically, this study looked at the attributions of these hardships to determine if media consumption had an effect on the internality of attributions. It was hypothesized that increased media consumption would be related to an increased tendency toward internal attributions. It was hypothesized that increased media consumption would lead to lower support for policy changes regarding education. A survey was distributed to assess media consumption habits and attitudes toward educational hardships in the lower class. Correlation results ...


Aesthetically Designed Maps: Development And Perception, Catherine Wang Mar 2014

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and ...


Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo Aug 2013

Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo

Communication Studies

No abstract provided.


The Reality Of Fiction: A Textual Analysis Of Verisimilitude In The Appeal, Stephanie M. Taft Jun 2013

The Reality Of Fiction: A Textual Analysis Of Verisimilitude In The Appeal, Stephanie M. Taft

Communication Studies

This project assesses the verisimilitude and plausibility of John Grisham's novel, The Appeal. While labeled as a fiction work, I argue that his book should resonate with readers and be taken seriously as it mirrors American culture. It speaks back to America's government, judicial and legal systems. I invoke statistics and a prominent law case that show why Grisham's book is not completely fictitious in any regard. The novel is highly applicable to society today, as corporate scandals and corruption seem to always surface. I also discuss how the book is relatable to the real world by ...


A Quantitative Survey: Are Twitter Advertisements Effective For College Students?, Christia J. Brockman Jun 2013

A Quantitative Survey: Are Twitter Advertisements Effective For College Students?, Christia J. Brockman

Communication Studies

Social Media websites are rapidly being overrun by advertisements, but is this blitz of advertising destroying the social media experience? Twitter, one of today’s most popular social media sites, increased its revenues from $45,000,000 in 2010 to $259 million in 2013. This exponential growth is surprising given the large portion of Twitter users who are between the ages of 18 to 25 with lower annual incomes. In analyzing whether advertising on Twitter is effective on college students, statistical results from a survey conducted among college students at California Polytechnic State University, San Luis Obispo, reveal that Tweeters ...


Trends And Implications: The Use Of Facebook In The Professional World, Elisa E. Minamide Jun 2013

Trends And Implications: The Use Of Facebook In The Professional World, Elisa E. Minamide

Graphic Communication

The recent trend of connectivity through the Internet has served as a spark for the social media era, resulting in a number of social websites such as Xanga (social blogging site),MySpace, Facebook, Twitter, LinkedIn, and many others. Facebook specifically has become an everyday norm in the lives of most young adults. With the societal shift towards a digitally orientated lifestyle, there is an increased interaction between friends, family, and non-acquaintances via social networking sites like Facebook. As a result, the manner in which users portray themselves online becomes influential for new friends viewing their pages. Similarly, professional companies are ...


An Educational Video And Research Experiment On The Longevity Of Chicken Eggs, Kyle Patrick Mcdonald May 2013

An Educational Video And Research Experiment On The Longevity Of Chicken Eggs, Kyle Patrick Mcdonald

Agricultural Education and Communication

The purpose of this project was to create a video designed to educate the public about chicken egg storage and refrigeration. The information in the video was based on a research experiment performed by the author, which was designed to measure the chronological decline of internal egg quality over a ten-week period. By creating an educational video about the longevity of chicken eggs, it is hoped that consumers will learn to keep their eggs past their sell-by dates. This project includes an educational video as well as an outline for a research project.


The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca Mar 2013

The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca

Journalism

No abstract provided.


Building Collaboration Within The Quarter Horse Community: The Obstacles And Hurdles, Allison Grayson Mar 2013

Building Collaboration Within The Quarter Horse Community: The Obstacles And Hurdles, Allison Grayson

Journalism

The following study investigates how to increase collaboration within the Quarter Horse community through Twitter. Twitter is increasingly one of the top social media tools for many organizations, including organizations within the Quarter Horse community. Twitter is an important tool in creating a dialogue between community members, and the organizations to which they are members. Research shows, “Users believe that using Twitter can improve their performance or their ability to achieve specific goals and, thus, they are more extrinsically motivated to continue to use it” (Agrifoglio, Black, Ferrara & Metallo, 2012, p. 38). That being said, it is important that research ...


All You Need Is Capitalism?: An Ideological Criticism Of The Beatles-Jackson Auction Controversy, Arianna Marie Chopelas Mar 2013

All You Need Is Capitalism?: An Ideological Criticism Of The Beatles-Jackson Auction Controversy, Arianna Marie Chopelas

Communication Studies

No abstract provided.


A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park Jun 2012

A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park

Communication Studies

In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.


Nonprofit Organizations And Social Media: Streamlining Communications To Build And Maintain Relationships, Kristin Ann Kenney Mar 2012

Nonprofit Organizations And Social Media: Streamlining Communications To Build And Maintain Relationships, Kristin Ann Kenney

Journalism

No abstract provided.


Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith Mar 2012

Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith

Journalism

In the most recent decade, there has been a shortage of effectively managed corporate crises. This study is meant to discover the reasons behind the ineffective crisis management responses through the inspection of past corporate case studies in crisis management, as well as what can be done to help corporations use crisis management more effectively. The best practices in effective corporate crisis management in the three different stages of a crisis were attained through the utilization of case studies and expert opinions. The recommendations for practice include making pre-planning and evaluation regarded as more important in crisis management plans, choosing ...


“All Girls Are Barbies”: A Feminist Critique Of Nicki Minaj’S Barbie Persona, Camellia Sarmadi Jan 2012

“All Girls Are Barbies”: A Feminist Critique Of Nicki Minaj’S Barbie Persona, Camellia Sarmadi

Communication Studies

No abstract provided.


The Umbrella Effect: The Importance Of Converging Student Media At A University, Karlee Prazak Dec 2011

The Umbrella Effect: The Importance Of Converging Student Media At A University, Karlee Prazak

Journalism

Journalism today is much more than a single reporter, news anchor, photographer or videographer specializing in a single skill. Journalists today need to be multimedia journalists who have skills that encompass anything from writing a story to editing video. Currently, at California Polytechnic University, San Luis Obispo (Cal Poly), journalism students are learning these skills, but they are learning them separately. Within the three concentrations offered by the journalism department — broadcast, news/editorial and public relations — there are the three student media outlets: Central Coast PRspectives, Cal Poly TV, KCPR radio and the Mustang Daily newspaper. Few students, however, work ...


Kanye West Is Heading South, Clifton A. Sammet Dec 2011

Kanye West Is Heading South, Clifton A. Sammet

Communication Studies

No abstract provided.


Requirements Specification For Dsic: Distribution System For Information And Collaboration, Alex Abrahamian Dec 2011

Requirements Specification For Dsic: Distribution System For Information And Collaboration, Alex Abrahamian

Computer Science and Software Engineering

There seems to exist an invisible barrier between people that should be connected but for whatever reasons (don't hang out in the same circles, don't go to the same meetings, or are geographically separated) haven't met each other yet.

Normally these people will only meet when others bring them together or they are thrown together on a project. DSIC aims to preempt the person discovery process by allowing a way for people to post ideas, events, and other collaborations in a single place that can then be searched by other users.

The system utilizes postings, user profiles ...


Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker Jun 2011

Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker

Journalism

No abstract provided.


Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman Jun 2011

Social Media: The Use Of Facebook And Twitter To Impact Political Unrest In The Middle East Through The Power Of Collaboration, Sarah Danielle Goodman

Journalism

The power of social media sites like Facebook and Twitter are often overlooked and unaccounted for. The revolutionary and unprecedented political changes in the Middle East have changed the way the world uses and now views these platforms. This study addresses the transformation of both the Middle East and social media, alongside each other. In addition, it discusses how young activists utilized these tools in order to unite and therefore produce radical alteration of Middle Eastern governments, what these governments did in an attempt to preserve control and how the United States got involved.


Lincoln's Gettysburg Address: A Dedication, A Consecration And A Challenge, Caitlin Mary Cappa Jun 2011

Lincoln's Gettysburg Address: A Dedication, A Consecration And A Challenge, Caitlin Mary Cappa

Communication Studies

No abstract provided.


Student Lunch Nutrition, Kathryn Leigh Scholte Jun 2011

Student Lunch Nutrition, Kathryn Leigh Scholte

Communication Studies

No abstract provided.


Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong Mar 2011

Find Oz And Lula Fundraising Event, Natalie Do, Rebecca Leong

Communication Studies

No abstract provided.