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Full-Text Articles in Mass Communication

G3 Facebook Campaign, Virginia Rose Lee Mar 2018

G3 Facebook Campaign, Virginia Rose Lee

Agricultural Education and Communication

G3 Enterprises, started by the third generation of the Gallo family, provides packing and supply chain services within the wine industry. The transportation department focuses and specializes in transporting wine grapes from vineyards to the wineries for Gallo and external companies. In some ways, marketing a service as business-to-business can be more complex than marketing a business-to-consumer product according to B2B International (Hague, Harrison, 2017). Therefore, G3 needs to branch out of its traditional marketing and keep up with current trends by creating a greater social media presence. If G3 Transportation can successfully showcase its trucking service through social media ...


Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne Jun 2016

Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne

Journalism

The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the ...


Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady Mar 2016

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will ...


The Use Of Experiential Marketing In The Wine Industry Of Paso Robles Wine Country To Build Brand And Educate Wine Buyers, Caitlin Moore Dec 2014

The Use Of Experiential Marketing In The Wine Industry Of Paso Robles Wine Country To Build Brand And Educate Wine Buyers, Caitlin Moore

Journalism

The Paso Robles Wine Country Alliance hosted a buyer’s retreat November 2-4, 2014. The buyer’s retreat consisted of business/restaurant owners coming to Paso Robles for three days of seminars, tastings, tours, etc. about the wine industry in Paso Robles. The hope from this retreat was that the guests would end up buying Paso Robles wine, ultimately helping to brand the wine industry of Paso Robles.


Trends And Implications: The Use Of Facebook In The Professional World, Elisa E. Minamide Jun 2013

Trends And Implications: The Use Of Facebook In The Professional World, Elisa E. Minamide

Graphic Communication

The recent trend of connectivity through the Internet has served as a spark for the social media era, resulting in a number of social websites such as Xanga (social blogging site),MySpace, Facebook, Twitter, LinkedIn, and many others. Facebook specifically has become an everyday norm in the lives of most young adults. With the societal shift towards a digitally orientated lifestyle, there is an increased interaction between friends, family, and non-acquaintances via social networking sites like Facebook. As a result, the manner in which users portray themselves online becomes influential for new friends viewing their pages. Similarly, professional companies are ...


The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca Mar 2013

The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca

Journalism

No abstract provided.


Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker Jun 2011

Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker

Journalism

No abstract provided.