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Full-Text Articles in Mass Communication

How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson Jun 2014

How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson

Journalism

The following study researches the most effective way for the outdoor startup company, Summit Outdoor Supply (S.O.S.), to take an already established local public relations campaign to the national level. This study will investigate what factors have helped other campaigns succeed for outdoor companies and what changes should be made to see S.O.S. reach that success. My goal for this project is to educate outdoor companies on how to use the most effective communication channels to reach their target audiences. The data, to support these recommendations, will come from my own experience working with a startup ...


Manufacturing News: Exploring How Public Relations Content Is Presented As News From An Agenda-Setting Perspective, Katharine R. Gore Jun 2014

Manufacturing News: Exploring How Public Relations Content Is Presented As News From An Agenda-Setting Perspective, Katharine R. Gore

Journalism

This study, conducted in San Luis Obispo, California, analyzes and investigates the relationship between public relations professionals and journalists, the role of public relations in news and how often content developed by the public relations industry is later portrayed as news.

Public relations-developed content has a growing presence in news. This is due, in part to the fact that more people work in the public relations industry than do in journalism fields. There is also a symbiotic relationship between the two industries, which is confirmed by existing studies and scholarly texts.

An effort was made by the author to track ...


Gender Representation In Sports Communication, Michelle R. Stiller Jun 2014

Gender Representation In Sports Communication, Michelle R. Stiller

Communication Studies

No abstract provided.


Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker Jun 2011

Developing And Managing Personal Brands: Strategies In Marketing, Public Relations, And Entertainment, Julianna Barker

Journalism

No abstract provided.


The Need For Foreign Correspondents: A Cost Benefit Analysis, Haley Petersen Jan 2011

The Need For Foreign Correspondents: A Cost Benefit Analysis, Haley Petersen

Journalism

This paper includes an examination of the decline in foreign news coverage, the factors contributing to the decline, the implications of decreased coverage in a democratic society, the market for international news, and an explanation of various models of foreign correspondence in relation to the quality of work produced contrasted against the cost of production.