Open Access. Powered by Scholars. Published by Universities.®

Mass Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 2 of 2

Full-Text Articles in Mass Communication

Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera Mar 2017

Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera

Journalism

The noticeable downturn in print advertising indicates a need for change in the news industry business model. College media is not immune to this decline and need for change. A change in business model calls for transitioning to an alternative system that does not primarily rely on print products and advertising — a digitally focused business model. Many college media organizations around the United States have started to pursue this type of model, changing the way they produce and present news in the process. Taking into account the state of print focused business models in the general and collegiate news industry ...


Media Coverage On Socioeconomically Disadvantaged Students Of California Polytechnic State University, San Luis Obispo And Its Surrounding Community, Melissa Eraclea Nuñez Mar 2017

Media Coverage On Socioeconomically Disadvantaged Students Of California Polytechnic State University, San Luis Obispo And Its Surrounding Community, Melissa Eraclea Nuñez

Journalism

The following study focused on media coverage of the socioeconomically disadvantaged student population at Cal Poly in San Luis Obispo, CA and its immediate surrounding community. Specifically, this study pointed out the gaps in the existing coverage and it looked for ways to fill in those gaps. In additional to filling the gaps, the study emphasized the agenda-setting theory, to bring more awareness and understanding of the struggles and existence of the mentioned student demographic in a city most commonly known as an affluent and not so diverse area of California. To bring this awareness and understanding, four interviews were ...