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Mass Communication Commons

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Full-Text Articles in Mass Communication

Communication & The Body Positivity Movement, Alyssa Cannaday Apr 2019

Communication & The Body Positivity Movement, Alyssa Cannaday

Student Scholar Showcase

The Body Positivity Movement has gained a presence on social media. In this study, social media outlets were examined (such as Twitter and Instagram) to explore the communication within the movement, both from those advocating body positivity and from individuals responding in the comments. A variety of respondents, most of whom were women, give a broad perspective of the movement as a whole. Some respondents who contribute their viewpoints have educational backgrounds in counseling or work in the field. Themes uncovered in this study reveal the Body Positivity Movement to be welcoming, open minded, and expressive of messages of self-love ...


Message Design Logics And Messaging In The Ebola Crisis, Gregory M. Bieger Apr 2015

Message Design Logics And Messaging In The Ebola Crisis, Gregory M. Bieger

Symposium of Student Scholars

O'Keefe's (1988) theory of message design logics explains why some messages are more

persuasive than others. The first, expressive design logic, is the most basic and focuses on

expressing individual thoughts and opinions (O’Keefe, 1988). This type of message design

merely states what the persuader wants. The second, conventional design logic, appeals to

typical reasons or emotional appeals that would be suitable for any audience. The third,

rhetorical message design logic, is the most complex and sophisticated message design focusing

on achieving an agreement between the sender and receiver in which the message provides

context. Unlike conventional ...