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Full-Text Articles in Mass Communication

A Christian Mega Church Strives For Relevance: Examining Social Media And Religiosity, Kenthea Albert-Leigh Joan Fogenay Dec 2013

A Christian Mega Church Strives For Relevance: Examining Social Media And Religiosity, Kenthea Albert-Leigh Joan Fogenay

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to evaluate the relationship between Facebook and Twitter uses and gratifications and religiosity. Non-denominational Christian mega churches focus their outreach programs on a "come-as-you-are" attitude with the hopes of making people feel comfortable. The interactive technology in our daily lives also infiltrates our experience at church. The congregation now has the ability to worship through technologies endorsed by leadership (Watson & Scalen, 2008; Bogomilova, 2004; Thomas, 2009). In order for churches to engage in effective communication, they must understand how people use social networking. Through survey methodology, the researcher takes an account of how people use media ...


Newspaper Coverage Of Christianity In South Korea, 1996-2005, Taisik Hwang Aug 2013

Newspaper Coverage Of Christianity In South Korea, 1996-2005, Taisik Hwang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Drawing upon framing theory, this study content analyzes a sample of 2,614 news articles dealing with religions published in Chosun Ilbo from 1996 to 2005. Of this sample, it focuses on 727 news stories covering Christianity to examine how this major daily newspaper has covered this religion in terms of its tone and frames towards Protestants and megachurches. The key findings show that this religion seems to have been portrayed in a positive tone rather than in a negative tone and that Korean journalists tend to view both the Protestants and megachurches as providers of social work services. Given ...


Zoroastrians On The Internet, A Quiet Social Movement: Ethnography Of A Virtual Community, Helen Gerth Jan 2009

Zoroastrians On The Internet, A Quiet Social Movement: Ethnography Of A Virtual Community, Helen Gerth

UNLV Theses, Dissertations, Professional Papers, and Capstones

Zoroastrians today are a small but vibrant ethno-religious diaspora estimated at 130,000-258,000. They are members of the oldest monotheistic world religion originating in the Inner Asian steppes in approximately 1500 B.C. living as a religious minority in widely dispersed communities across the world. Increasingly they have turned to the Internet to discuss challenges of declining population, maintaining an ethno-religious identity, conversion, and intermarriage. The question grounding this research is how does this small ethno-religious minority maintain its boundaries and cohesion in the modern world? This study found that Zoroastrians maintain group boundaries and cohesion in the modern ...