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Full-Text Articles in Mass Communication

Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster Jun 2019

Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster

Journalism

The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that ...


Why Do Adults Read Young Adult Books?, Monica Hay Jun 2019

Why Do Adults Read Young Adult Books?, Monica Hay

Book Publishing Final Research Paper

Young adult books are widely read by adults. Through interviews with publishing professionals and a survey of 2,139 participants, several reasons were discovered regarding why adults read young adult literature. In the research, the most common reasons were the influence of Harry Potter and Twilight, the relatability for millennials, the social media presence of YA online, and the success of women writers in the category. Survey participants had more to add. The survey themes were nostalgia, "less pretentious," "faster reads," diversity, escapism, "less graphic," and perhaps most importantly, hopeful.


A Cover Is Worth 1000 Words: Visibility And Racial Diversity In Young Adult Cover Design, Jenny Kimura Jun 2019

A Cover Is Worth 1000 Words: Visibility And Racial Diversity In Young Adult Cover Design, Jenny Kimura

Book Publishing Final Research Paper

Diversity in young adult literature has been a hot topic in the publishing industry for many years now, and calls for diversity from the YA community, librarians, authors, and publishing professionals have garnered nationwide attention. But while the conversation around diverse content is well documented, few have considered how young adult cover design might have an impact on how diversity, especially in terms of race/ethnicity, is represented visually.

The research detailed in this paper compiles and analyzes data from 700 covers each from 2014 and 2018 respectively (1400 book covers total). In my quantitative analysis, I wanted to know ...


Marie Kondo And The New Self-Help, Kristen Ludwigsen May 2019

Marie Kondo And The New Self-Help, Kristen Ludwigsen

Book Publishing Final Research Paper

In the wake of the Marie Kondo phenomenon, is the self-help literature genre being redefined? How is Marie Kondo and her book affecting the ways self-help literature is being shared, discussed, and interpreted? This paper attempts to answer these questions by first discussing the difficulty in defining the self-help genre, and how recent definitions reflect the current economic climate. This paper examines The Life-Changing Magic of Tidying Up by Marie Kondo; the tone and language used and how it’s typical of books in the self-help genre, despite categorization as a House and Home—Cleaning and Organizing book. This paper ...


Engagement In The Fiber Craft Community: How Authors Can Increase Visibility And Market Their Books, Victoria Raible May 2019

Engagement In The Fiber Craft Community: How Authors Can Increase Visibility And Market Their Books, Victoria Raible

Book Publishing Final Research Paper

This paper conceptualized the “fiber craft community,” a group of people heavily engaged with other members in community spaces, both online and in person, surrounding their craft. Drawing on scholarship about imagined communities, brand communities, and subcultures of consumption, this research argues this potential audience is a “community.” In addition to providing contextual information on the creative products industry and craft/hobby books market, this research uses a case study approach to gather ethnographic information about where and how the fiber craft community engages. It draws conclusions about how authors can best reach this community to market their fiber craft ...


​ Manga In China’S Reform Era: Transformation, Assimilation And Imagination Of Popular Culture, Danhui Chen Jan 2019

​ Manga In China’S Reform Era: Transformation, Assimilation And Imagination Of Popular Culture, Danhui Chen

Senior Projects Spring 2019

Senior Project submitted to The Division of Social Studies of Bard College.


Central Florida Future, Vol. 40 No. 72, September 3, 2008 Sep 2018

Central Florida Future, Vol. 40 No. 72, September 3, 2008

Central Florida Future

Senator's ordeal ends with removal; Hands-only dining; Bush signs green act; College presidents could re-opens drinking age debate.


Central Florida Future, Vol. 42 No. 41, June 28, 2010 Jun 2018

Central Florida Future, Vol. 42 No. 41, June 28, 2010

Central Florida Future

Alumni giving out legal aid; Get the scoop; Rock the Vote event sets group canvassing in motion.


Central Florida Future, Vol. 42 No. 40, June 24, 2010 Jun 2018

Central Florida Future, Vol. 42 No. 40, June 24, 2010

Central Florida Future

Lightning sparks fire at Pointe; Uncover Thursdays; Plus: Grown Ups; Gold standard; Victim Services a road to recovery; Veteran Services to ship out to new post.


Central Florida Future, Vol. 42 No. 39, June 21, 2010 Jun 2018

Central Florida Future, Vol. 42 No. 39, June 21, 2010

Central Florida Future

Stipends prove quite a catch; World piece; Older voters leaning right; Florida part of Rock the Votes initiative.


Central Florida Future, Vol. 42 No. 38, June 17, 2010 Jun 2018

Central Florida Future, Vol. 42 No. 38, June 17, 2010

Central Florida Future

Tuition hike possible for fall; Uncover Thursdays; Summer Fun; Plus: D-I-Y for less; iDonate; UCF's pond gets economic makeover; Man robbed near UCF-area apartment.


Central Florida Future, Vol. 42 No. 37, June 14, 2010 Jun 2018

Central Florida Future, Vol. 42 No. 37, June 14, 2010

Central Florida Future

Some crime down around UCF; Nursing payday; UCF ID becomes more like debit card; Business students hit the Target with 'Smart' idea.


The Role Of The Developmental Editor In Emerging Forms Of Narrative, Stephanie Argy May 2018

The Role Of The Developmental Editor In Emerging Forms Of Narrative, Stephanie Argy

Book Publishing Final Research Paper

This research paper looks at how developmental editing techniques and analytical processes can be applied to emerging forms of storytelling. By examining a sampling of projects that expand narrative beyond traditional approaches, and talking to people involved with those projects, this paper examines how developmental editing can be used in these new forms; the skills that editors might want to add to their toolkit; and the impact that developmental editors might be able to have on projects and on new storytelling forms themselves. The paper is meant as a roadmap for next steps for what editors might want to learn ...


Building A Literary Culture: How Indie Publishers Can Establish Stability By Operating Community Hubs, Lisa Hein May 2018

Building A Literary Culture: How Indie Publishers Can Establish Stability By Operating Community Hubs, Lisa Hein

Book Publishing Final Research Paper

What’s causing the recent rise in publisher-operated brick and mortar bookstores? Are there significant advantages that arise from concentrating on in-person connections rather than more convenient engagement methods such as digital marketing? How are some indie book publishers using high-fidelity, physical experiences to promote their brands and foster a literary culture in their communities?


Central Florida Future, Vol. 41 No. 18, February 16, 2009 Feb 2018

Central Florida Future, Vol. 41 No. 18, February 16, 2009

Central Florida Future

Candidates sign in; Ticket still in after retrial; Nursing students homesick until 2011; Hip-hop meets history; About Jeff Johnson.


Consuming Digital Debris In The Plasticene, Stephen R. Parks Jan 2018

Consuming Digital Debris In The Plasticene, Stephen R. Parks

Theses and Dissertations

Claims of customization and control by socio-technical industries are altering the role of consumer and producer. These narratives are often misleading attempts to engage consumers with new forms of technology. By addressing capitalist intent, material, and the reproduction limits of 3-D printed objects’, I observe the aspirational promise of becoming a producer of my own belongings through new networks of production. I am interested in gaining a better understanding of the data consumed that perpetuates hyper-consumptive tendencies for new technological apparatuses. My role as a designer focuses on the resolution of not only the surface of the object through 3-D ...


Where Do Facts Matter? The Digital Paradox In Magazines' Fact-Checking Practices, Susan Currie Sivek, Sharon Bloyd-Peshkin Jan 2018

Where Do Facts Matter? The Digital Paradox In Magazines' Fact-Checking Practices, Susan Currie Sivek, Sharon Bloyd-Peshkin

Faculty Publications

Print magazines are unique among nonfiction media in their dedication of staff and resources to in-depth, word-by-word verification of stories. Over time, this practice has established magazines’ reputation for reliability, helped them retain loyal readers amid a glut of information sources, and protected them from litigation. But during the past decade, websites, mobile platforms, and social media have expanded the types of stories and other content that magazines provide readers. Doing so has shortened the time between the creation and dissemination of content, challenging and in some cases squeezing out fact-checkers’ participation. This study examines the procedures applied to stories ...


The Black Press In Minnesota During World War I, Alejandra Galvan Sep 2017

The Black Press In Minnesota During World War I, Alejandra Galvan

Journal of Undergraduate Research at Minnesota State University, Mankato

April 2017 marks the 100th anniversary of the United States entering World War I. Many enjoy learning about the battles, the military, and the Homefront. But there is a need for more scholarship to understand the role African Americans played in the war. From my research, many African Americans disagreed with US involvement. Why would a country agree to fight for democracy overseas when its citizens need freedom at home? Racism in the United States concerned African Americans deeply. At the same time, however, African Americans viewed World War I as a way to demonstrate their patriotism. Black citizens ...


Office Of Scholarly Communications, Annual Report Fiscal Year 2017 (July 1, 2016 – June 30, 2017), Paul Royster, Sue A. Gardner, Margaret Mering, Linnea Fredrickson Aug 2017

Office Of Scholarly Communications, Annual Report Fiscal Year 2017 (July 1, 2016 – June 30, 2017), Paul Royster, Sue A. Gardner, Margaret Mering, Linnea Fredrickson

Digital Commons / Institutional Repository Information

This report covers the Scholarly Communications team, and activities involving the institutional repository (IR), library publishing operations, outreach and advocacy, and copyright consulting.

Highlights include services, size, usage metrics, recognition (Ranking Web of World Repositories), Zea Books, journals, and appendices. (32 pages)


What Color Is The Threshold? An Exploration Of The Materiality Of Racial Descriptions In Marketing Paratext In Adult Fiction, Jordana Beh Wathey May 2017

What Color Is The Threshold? An Exploration Of The Materiality Of Racial Descriptions In Marketing Paratext In Adult Fiction, Jordana Beh Wathey

Book Publishing Final Research Paper

The conversation in book publishing has established that the industry is remarkably, well, white. We abstractly understand that minority groups have not been represented well, if at all, in our literary history; and, I would add, most publishers including the tenor-setting Big Five, want to change this heternormative face of the book industry. In fact, the question in all American media today is how do we make our fictional worlds better reflect our lived existence? But, as we talk about improving the inclusivity of our chosen medium, there is a conversation that is being missed as we canvas the landscape ...


Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera Mar 2017

Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera

Journalism

The noticeable downturn in print advertising indicates a need for change in the news industry business model. College media is not immune to this decline and need for change. A change in business model calls for transitioning to an alternative system that does not primarily rely on print products and advertising — a digitally focused business model. Many college media organizations around the United States have started to pursue this type of model, changing the way they produce and present news in the process. Taking into account the state of print focused business models in the general and collegiate news industry ...


Central Florida Future, Vol. 40 No. 21, February 25, 2008 Feb 2017

Central Florida Future, Vol. 40 No. 21, February 25, 2008

Central Florida Future

Voyeur films women on campus; Leaving others in their wake; Dance contest to unify students; New dean wants students involved.


Central Florida Future, Vol. 40 No. 19, February 20, 2008 Feb 2017

Central Florida Future, Vol. 40 No. 19, February 20, 2008

Central Florida Future

Student group wants kosher meals; A ball for a vote; Students win $4k for game design; Social work students send help to Kenya; UCF hosts series of physics lectures.


Central Florida Future, Vol. 40 No. 18, February 18, 2008 Feb 2017

Central Florida Future, Vol. 40 No. 18, February 18, 2008

Central Florida Future

NIU mourns tragedy; A kiss for the liberty to love; Jeff Corwin visits campus; Theta Chi holds fundraiser for troops.


Littlel Looks & Big Pictures- A Personal Blog, Kylie Kreischer Jan 2017

Littlel Looks & Big Pictures- A Personal Blog, Kylie Kreischer

Honors Theses at the University of Iowa

Little Looks & Big Pictures is a fashion and lifestyle blog I designed for my Journalisn & Mass Communication Honors Project. For this project, I created a Wordpress site, a Facebook page, an Instagram account, and a Pinterest account. Along with posting consistently on the blog and on social media, I analyzed the analytics, researched different audiences, engaged with the blogging community, and much more. Below are links to the blog posts and previews of the blog site design and social media accounts.


Our Voice, Our Choice: Race, Politics And Community Building On The Pages Of Five Historically Black College And University Newspapers From 1930 To 1959, Sheryl Monique Kennedy Haydel May 2016

Our Voice, Our Choice: Race, Politics And Community Building On The Pages Of Five Historically Black College And University Newspapers From 1930 To 1959, Sheryl Monique Kennedy Haydel

Dissertations

From 1930 to 1959, the black college student-run press was a prolific voice leading discussions about ways to eradicate racial discrimination, amass political currency, and nurture communal solidarity. Embedded in their mission was a desire to awaken their readers intellectually and emotionally to join a mounting movement toward racial liberation. Yet, historians have ignored this expansive network of black collegian editors and writers, who were a philosophical extension of the professional Black Press.

Like their mentors in the Black Press, black college student editors and writers vigorously advocated for racial equality, took a combative stance against political gerrymandering that left ...


What Makes A Man?: An Alpha Male’S Fight For Masculinity Against The Media’S Muscular Ideals, Julie A. Yockey Jan 2016

What Makes A Man?: An Alpha Male’S Fight For Masculinity Against The Media’S Muscular Ideals, Julie A. Yockey

Williams Honors College, Honors Research Projects

Previous studies have focused heavily on media effects on women however growing trends in male ideals are finding that men are no longer static observers. The media constructs the ideal male body as lean, strong and muscular and men exposed to these idealized images may experience body dissatisfaction. Therefore, this project explores the effects of media ideals on men and the possible relationship between the media depictions of the muscular ideals and masculinity. Current research analysis shows that exposure to media ideals not only causes body dissatisfaction among men; trying to achieve the perfect body may result in unhealthy behaviors ...


In His Image: A Content Analysis Of Evangelical Youth Books For Their Representation Of Gender Roles And Ideals, Taryn Renee Vis Jan 2016

In His Image: A Content Analysis Of Evangelical Youth Books For Their Representation Of Gender Roles And Ideals, Taryn Renee Vis

Honors Projects

This content analysis discusses the results of the analysis of twelve major Evangelical books for young adults and their representation of gender roles and gender ideals. The background of the Evangelical church’s handling of gender, particularly in relation to media beginning in the 1970s is established and discussed at length in order to situate this analysis amongst previous discussion of Evangelical gender roles. This analysis found that each of the books discussed four main themes of gender roles and relations: biological essentialism, complementarianism, counter-cultural branding of gender, and sexual purity (especially for young women).


The Color Of The Year: A Textual Analysis Of Pantone’S Color Communication Techniques Through The Application Of Barthes’ Semiotic, Kyung Lee Dec 2015

The Color Of The Year: A Textual Analysis Of Pantone’S Color Communication Techniques Through The Application Of Barthes’ Semiotic, Kyung Lee

Masters Theses

This research analyzes the content of Pantone’s color of the year in 2000, 2002, 2009, 2014 and 2015 utilizing Barthes’ semiological system from a communication perspective. This study scrutinizes the announcement of Pantone’s color of the year as well as its color story to discover the purpose and the effectiveness of the verbalized nomination. The result reveals the significance of the semantic nature, which directs individuals’ viewpoint and creates a new connotation to alter their preconception. Also, Pantone’s color of 2014, Radiant Orchid, verified that the consolidation of the visual image and verbal content can maximize the ...


Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash Oct 2015

Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

Theses from the College of Journalism and Mass Communications

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses ...