Open Access. Powered by Scholars. Published by Universities.®

Mass Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 3 of 3

Full-Text Articles in Mass Communication

Painting The Leaky Pipeline Pink: Girl Branded Media And The Promotion Of Stem, Juniper Patel May 2019

Painting The Leaky Pipeline Pink: Girl Branded Media And The Promotion Of Stem, Juniper Patel

Theses and Dissertations

This thesis provides a critical feminist analysis of girl branded media depictions of girls in STEM. Through close textual analysis of three case studies—Disney Fairies films, Barbie: Dreamhouse Adventures, and My Little Pony: Equestria Girls media—I found that such STEM promotion tends to emphasize traditional gender roles and neoliberal market values. Disney Fairies films promote traditional gender roles via portrayals of play STEM, white hegemony, and western beauty standards. Additionally, these films promote the neoliberal ideal of industrialization as consequence free. Dreamhouse Adventures depicts STEM in relation to traditional gender norms such as caretaking, heteronormativity, and girl culture ...


Selfhood, Citizenship ... And All Things Kardashian: Neoliberal And Postfeminist Ideals In Reality Television, Erin B. Klazas Jul 2015

Selfhood, Citizenship ... And All Things Kardashian: Neoliberal And Postfeminist Ideals In Reality Television, Erin B. Klazas

Media and Communication Studies Summer Fellows

Power, politics, and the impact of societal opinion are outlined in Michel Foucault’s theory of biopolitics. This theory explains how historical reconstructions of our biological influences, our attitudes and senses of understanding, have an effect on how we see the world and subsequently develop governing guidelines—thus effecting how we live our lives. Based on this concept, Foucault expanded his analysis to incorporate what he calls “neo-liberalism.” Aside from its classic definition of a free-market economy that is based on competition and inequality, neoliberalism also highlights the privilege of the individual. Implementing neoliberal ideals into social constructs implies that ...


Untangling Neoliberalism’S Gordian Knot: Cancer Prevention And Control Services For Rural Appalachian Populations, George F. Bills Jan 2013

Untangling Neoliberalism’S Gordian Knot: Cancer Prevention And Control Services For Rural Appalachian Populations, George F. Bills

Theses and Dissertations--Sociology

In eastern Kentucky, as in much of central Appalachia, current local storylines narrate the frictions and contradictions involved in the structural transition from a post-WWII Fordist industrial economy and a Keynesian welfare state to a Post-Fordist service economy and Neoliberal hollow state, starving for energy to sustain consumer indulgence (Jessop, 1993; Harvey, 2003; 2005). Neoliberalism is the ideological force redefining the “societal infrastructure of language” that legitimates this transition, in part by redefining the key terms of democracy and citizenship, as well as valorizing the market, the individual, and technocratic innovation (Chouliaraki & Fairclough, 1999; Harvey, 2005). This project develops a perspective that ...