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Full-Text Articles in Mass Communication

Media Literacy And Response To Terror News, Daniel Bergan, Heysung Lee Oct 2018

Media Literacy And Response To Terror News, Daniel Bergan, Heysung Lee

Journal of Media Literacy Education

Increased fear and threat toward terrorism in the current American society is largely due to vivid news coverages, as explained by cultivation theory and mean world syndrome. Media literacy has potential to reduce this perception of fear and threat, such as people high on media literacy will be less likely to be affected by terror news. We focus on representation and reality for investigating the relationship between influence of terror news and media literacy, one component of media literacy framework developed by Primack and Hobbs (2006), which deals with how media messages reflect or exclude the reality. Our study divided ...


Scroll In Color: Examining How Colors In Instagram Pictures Illicit Emotions In Users, Chelsi Crockett, Susan Waters May 2018

Scroll In Color: Examining How Colors In Instagram Pictures Illicit Emotions In Users, Chelsi Crockett, Susan Waters

Undergraduate Honors Theses

This study aims to understand if colors in Instagram pictures causes emotions in users. The methods involved in this study included a survey where respondents were presented with questions asking them how certain colors made them feel and users were also presented with pictures with varying color undertones and asked which picture made them feel a specific emotion. This study may provide indications for further research and advertising and public relations techniques using social media, specifically Instagram and utilizing colors within Instagram pictures.


Social Media And Celebrities: The Benefits Of A Social Media Presence, Kristin Wright Mar 2015

Social Media And Celebrities: The Benefits Of A Social Media Presence, Kristin Wright

Journalism

This study analyzes celebrities and their social media presence and how they can benefit from using different social platforms. The rise of social media has caused people to rely on it for news, viewing content, and making connections with others. Celebrities no longer have to relay messages or content through their managers and publicists before releasing it. The way people interact through social media has allowed celebrities to engage their fans, enhance their career, and ultimately increase their stardom. This study investigates how social media impacts a celebrity’s career and what the best practices are for receiving positive benefits.


Editors’ Note: The Need For Media And Information Literacy In Graduate Education, Jeremy Harris Lipschultz, Michael L. Hilt Feb 2014

Editors’ Note: The Need For Media And Information Literacy In Graduate Education, Jeremy Harris Lipschultz, Michael L. Hilt

Jeremy Harris Lipschultz

Media and information literacy perspectives could offer new justification for the expansion of graduate program offerings in a variety of fields. The interdisciplinary field of media and information literacy continues to discover new paths of research. For example, visual literacy, computer advertisements, critical deconstruction of media, distance education, convergence, video games and music videos were some of the topics explored in 2006.


Media & Information Literacy Theory And Research: Thoughts From The Co-Editors, Jeremy Harris Lipschultz, Michael L. Hilt Feb 2014

Media & Information Literacy Theory And Research: Thoughts From The Co-Editors, Jeremy Harris Lipschultz, Michael L. Hilt

Jeremy Harris Lipschultz

An overview of the conceptualization of media studies and information literacy education reveals the importance of analyzing text and visual communication. Beyond simply offering an explanation of mass communication and all of its parts, media and information literacy as an emerging field of study must begin to address the complex interaction between literacy and new media forms. The new co-editors of SIMILE encourage interdisciplinary scholarship, which illuminates new avenues in media and information literacy education.


A Christian Mega Church Strives For Relevance: Examining Social Media And Religiosity, Kenthea Albert-Leigh Joan Fogenay Dec 2013

A Christian Mega Church Strives For Relevance: Examining Social Media And Religiosity, Kenthea Albert-Leigh Joan Fogenay

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to evaluate the relationship between Facebook and Twitter uses and gratifications and religiosity. Non-denominational Christian mega churches focus their outreach programs on a "come-as-you-are" attitude with the hopes of making people feel comfortable. The interactive technology in our daily lives also infiltrates our experience at church. The congregation now has the ability to worship through technologies endorsed by leadership (Watson & Scalen, 2008; Bogomilova, 2004; Thomas, 2009). In order for churches to engage in effective communication, they must understand how people use social networking. Through survey methodology, the researcher takes an account of how people use media ...


Revisiting “Mass Communication” And The “Work” Of The Audience In The New Media Environment, Philip M. Napoli Dec 2008

Revisiting “Mass Communication” And The “Work” Of The Audience In The New Media Environment, Philip M. Napoli

McGannon Center Working Paper Series

This paper revisits the concept of mass communication, which has faced persistent challenges to its continued relevance in light of changes that have taken place in the media environment. This paper offers a counterpoint to claims of the term’s diminished relevance, as well as to some recent efforts to reposition the term, by putting forth an interpretive approach that is not exclusive to the “institutional communicator” and that allows the term “mass” to extend to both the senders and receivers of messages. This paper argues that this interpretive approach is in keeping with some early interpretations of the concept ...


Editors’ Note: The Need For Media And Information Literacy In Graduate Education, Jeremy Harris Lipschultz, Michael L. Hilt Feb 2007

Editors’ Note: The Need For Media And Information Literacy In Graduate Education, Jeremy Harris Lipschultz, Michael L. Hilt

Communication Faculty Publications

Media and information literacy perspectives could offer new justification for the expansion of graduate program offerings in a variety of fields. The interdisciplinary field of media and information literacy continues to discover new paths of research. For example, visual literacy, computer advertisements, critical deconstruction of media, distance education, convergence, video games and music videos were some of the topics explored in 2006.


Media & Information Literacy Theory And Research: Thoughts From The Co-Editors, Jeremy Harris Lipschultz, Michael L. Hilt Feb 2005

Media & Information Literacy Theory And Research: Thoughts From The Co-Editors, Jeremy Harris Lipschultz, Michael L. Hilt

Communication Faculty Publications

An overview of the conceptualization of media studies and information literacy education reveals the importance of analyzing text and visual communication. Beyond simply offering an explanation of mass communication and all of its parts, media and information literacy as an emerging field of study must begin to address the complex interaction between literacy and new media forms. The new co-editors of SIMILE encourage interdisciplinary scholarship, which illuminates new avenues in media and information literacy education.


Audience Construction And Culture Production: Marketing Surveillance In The Digital Age, Joseph Turow Jan 2005

Audience Construction And Culture Production: Marketing Surveillance In The Digital Age, Joseph Turow

Departmental Papers (ASC)

This study melds "contextualist" and "resource dependence" perspectives from industrial sociology to explore the implications that audience construction by marketing and media firms hold for the core assumptions that are shaping the emerging media system of the twenty-first century. Marketers, media, and the commercial research firms that work with them are constructing contemporary U.S. audiences as frenetic, self-concerned, attention-challenged, and willing to allow advertisers to track them in response to being rewarded or treated as special. This perspective, a response to challenges and opportunities they perceive from new digital interactive technologies, both leads to and provides rationalizations for a ...