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Full-Text Articles in Mass Communication

Preparing Pre-Service Teachers To Teach Media Literacy: A Response To “Fake News”, Todd S. Cherner, Kristal Curry Apr 2019

Preparing Pre-Service Teachers To Teach Media Literacy: A Response To “Fake News”, Todd S. Cherner, Kristal Curry

Journal of Media Literacy Education

The call to integrate media literacy into public education is not new. However, with the rise of “fake news” and sensationalism along with technology’s ever-growing role in society, media literacy offers teachers and students a set of skills to analyze, critique, and respond to the information that appears before them in the digital texts they read, the television shows they watch, and their social media feeds. As multiple case studies have identified ways teachers are already blending media literacy into their instruction, this case study used a lesson plan assignment coupled with a survey to analyze how pre-service teachers ...


Review: The Potential Of Google+ As A Media Literacy Tool, James N. Cohen Ma Oct 2018

Review: The Potential Of Google+ As A Media Literacy Tool, James N. Cohen Ma

James Cohen

Civic engagement is rarely the initial intent of a social media user. According to a 2011 Pew Internet Life study, nearly two-thirds of social media users are online to keep in touch with friends and family while only a very small percentage (near 5%) utilize it for learning.1 The results of these studies have inspired media literacy scholars and educators to empower social media users to approach the online tools with a mind toward information sharing. The potential in social media is limitless, but many users have to be made aware of the possibilities. Educators in particular should informed ...


Radio Waves And Curriculum Pathways: Jamaican “At Risk” Learners Construct Media, Paulette J. Feraria May 2018

Radio Waves And Curriculum Pathways: Jamaican “At Risk” Learners Construct Media, Paulette J. Feraria

Journal of Media Literacy Education

This paper explores radio play as an alternative space for learning language and literacy for Jamaican students labelled as ‘at-risk’ learners. Through the creation of a make-believe radio station in the classroom, students developed oral language skills as a necessary precursor for social literacy. They connected reading and writing activities and the simulated classroom radio station promoted the development of learners’ self-efficacy. The students’ use of the learning space as newscasters, hosts, writers and reporters revealed that those who took risks in learning language and literacy in these spaces subverted the label of ‘at-risk-learners’ and repositioned themselves as risk-takers in ...


The New Curricula: Propelling The Growth Of Media Literacy Education, Tessa Jolls Sep 2015

The New Curricula: Propelling The Growth Of Media Literacy Education, Tessa Jolls

Journal of Media Literacy Education

As new online and cellular technologies advance, the implications for the traditional textbook model of curricular instruction are profound. The ability to construct, share, collaborate on and publish new instructional materials marks the beginning of a global revolution in curricula development. Research-based media literacy frameworks can be applied to all subjects, and they enable teachers to have confidence that, in employing the frameworks to address academic subjects, themes or projects, students will gain content knowledge. Teaching through media literacy education strategies provides the opportunity to make media literacy central to teaching and learning, since media literacy process skills enable students ...


Book Review: Children, Film And Literacy, Yonty Friesem Aug 2015

Book Review: Children, Film And Literacy, Yonty Friesem

Journal of Media Literacy Education

No abstract provided.


Media, Culture, And Education: One Teacher’S Journey Through The Mediated Intersections, Crystal L. Beach Aug 2015

Media, Culture, And Education: One Teacher’S Journey Through The Mediated Intersections, Crystal L. Beach

Journal of Media Literacy Education

Today’s classrooms often have a plethora of new ways of reading and writing entering the room, but too often these new ways of “doing” are disregarded and checked at the door. For this reason, one educator shares her journey through the mediated intersections of media, culture, and education. In this piece, she explores how literacy transformations are impacting her classroom and her students’ lives, how she tries to make connections for her students, as well as noting what these mediated intersections might mean for the future of education.


Connecting, Creating, And Composing: A Shared Multimodal Journey, Margaret B. Krause Mar 2015

Connecting, Creating, And Composing: A Shared Multimodal Journey, Margaret B. Krause

Journal of Media Literacy Education

Given the dynamic nature of our society, literacy conceptualizations are constantly being redefined. While print literacy continues to be the primary literacy within elementary classroom, the growing nature of technological capabilities, social networking, and multimodal affordances require educators to delve into explorations of how children can be successful in negotiating meaning in our world. As an elementary educator, university instructor, and mother of three children, the author explores personal views of literacy through a shared multimodal journal experience with her children. This article highlights the experiences of her son through the journaling process and how he selects material for a ...


The Hyperreality Of Daniel Boorstin, Stephanie L. Viens Nov 2014

The Hyperreality Of Daniel Boorstin, Stephanie L. Viens

Journal of Media Literacy Education

Early media theorists can help us to link the past and present of media literacy to pose new questions and gain new knowledge. Historian, author and Librarian on Congress Daniel Boorstin (1914 – 2004) played an important role in increasing public awareness of the constructed nature of media representations. Connections are explored between constructed reality, technological advances, media literacy education, and the current work of media scholar Douglas Rushkoff on presentist society. Daniel Boorstin helped recognize the changing nature of knowledge in an image-saturated environment and influenced a new generation of theorists, scholars and educators who have advanced the field of ...


Why History Matters For Media Literacy Education, Michael Robbgrieco Nov 2014

Why History Matters For Media Literacy Education, Michael Robbgrieco

Journal of Media Literacy Education

The ways people have publicly discussed and written about media literacy in the past have great bearing on how citizens, educators and learners are able to think about and practice their own media literacy. Our concepts of media literacy have evolved over time in response to changing contexts of media studies and educational discourses as well as changes in communication technologies, media industries, politics, and popular culture. My research on the history of Media&Values magazine 1977-1993, made possible by the Elizabeth Thoman Media Literacy Archive, illustrates how tracing developments of media literacy concepts over time can give us much needed perspective on the discursive contexts that constitute our field of media literacy practices today.

In Media&Values, media literacy emerges from its historical contexts as a means for reform, a practice of understanding representation/reality, and a pedagogy of social analysis and inquiry. Each of these themes constructs media literacy as an intervention in power, but at different conceptual levels—addressing institutions; demystifying ideology; and negotiating identities. These historical constructions lend perspective for understanding our diverse approaches to media literacy education today in terms of how we constitute ...


A New Definition Of Reading: Exploring Media Literacy In A Changing World, Theresa Navarra Apr 2012

A New Definition Of Reading: Exploring Media Literacy In A Changing World, Theresa Navarra

Honors Projects in Communication

The purpose of this study is to look at media literacy and how it is taught. Considering the rapid advances in technology which have led us to read more than just books, this research argues for a new form of literacy. Through focus group discussions and an analysis of a background questionnaire in support of those discussions, this study discovered that media literacy education in its current state may be having more of a negative effect on students than it anticipates. This research demonstrates the students who have taken media literacy courses, in direct comparison with those who have not ...


Review: The Potential Of Google+ As A Media Literacy Tool, James N. Cohen Ma Mar 2012

Review: The Potential Of Google+ As A Media Literacy Tool, James N. Cohen Ma

Faculty Works: Digital Humanities & New Media

Civic engagement is rarely the initial intent of a social media user. According to a 2011 Pew Internet Life study, nearly two-thirds of social media users are online to keep in touch with friends and family while only a very small percentage (near 5%) utilize it for learning.1 The results of these studies have inspired media literacy scholars and educators to empower social media users to approach the online tools with a mind toward information sharing. The potential in social media is limitless, but many users have to be made aware of the possibilities. Educators in particular should informed ...


Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of ...