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Full-Text Articles in Mass Communication

The On-Screen Water Cooler: Effects Of Televised User-Generated Comments On Cognitive Processing, Social Presence, And Viewing Experience., Jaclyn Ann Cameron Aug 2016

The On-Screen Water Cooler: Effects Of Televised User-Generated Comments On Cognitive Processing, Social Presence, And Viewing Experience., Jaclyn Ann Cameron

Doctoral Dissertations

Social television combines traditional television viewing and interactions with social media to create a phenomenon that connects otherwise autonomous viewers through a shared viewing experience. This dissertation explores one type of social television: on-screen user-generated comments. Although the practice spans multiple television genres, little is known about its effect on viewers’ cognitive processing of the media, perceptions of the social presence of other viewers, or the viewers’ experience of the media. Two experimental studies explored the effects of on-screen user-generated comments on cognitive processing of the media message, the effect of manipulating the content of on-screen user-generated comments and individual ...


Mashup Archeology: A Case Study In The Role Of Digital Technology In Cultural Production, Zachary Mcdowell Jan 2016

Mashup Archeology: A Case Study In The Role Of Digital Technology In Cultural Production, Zachary Mcdowell

Doctoral Dissertations

Through examining the phenomena of the musical mashup against the backdrop of the contemporary American legal and economic situations, this work explores the complicated role of digital technology in contemporary cultural production and how it helps to constitute an agency of the contemporary digital subject, oriented towards participation and access. This research comes together in four parts, first weaving together against an understanding of the cultural and technical background as well as the legal and social backdrop that helped to birth the mashup, setting the stage for understanding the different powers at play. Secondly, through considering the construction and determination ...


Social Systems And Psychic Confluence: Flash Mobs, Communications, And Agency, Nicholas John Hauman Aug 2015

Social Systems And Psychic Confluence: Flash Mobs, Communications, And Agency, Nicholas John Hauman

Doctoral Dissertations

This dissertation involves two components: 1) an analysis of the history of flash mobs including detailed descriptions of specific flash mobs and 2) an exploration of what this analysis elucidates concerning the interaction between individuals and social structure. By focusing on the flash mob as a form of communication, the dissertation displays how the flash mob has communicated multiplicitously through various social systems (e.g. art, mass media, economy, politics) to achieve various and often divergent ends. Within this larger understanding of the interaction between flash mobs and social structure this dissertation also finds, through an application of Luhmannian systems ...


News And The Public Sphere: The Boston Marathon Bombing In The New York Times And Le Figaro, Ioana Alexandra Coman Aug 2014

News And The Public Sphere: The Boston Marathon Bombing In The New York Times And Le Figaro, Ioana Alexandra Coman

Doctoral Dissertations

The current dissertation explores the online mediatization of the Boston Marathon bombing crisis by an American newspaper (The New York Times) and a French one (Le Figaro) and their publics’ reactions to it. The research was conducted along two main analysis axes: (1) the main frames and themes through which the journalists and the publics gave meaning to the event, and (2) the characteristics of the online public spheres therefore created. The comparative perspective on the journalistic frames showed a strong tendency of homogenization, as the same main frames appeared in both analyzed newspapers. However, the online comments analysis revealed ...


Activating Parents’ Persuasion Knowledge In Children’S Advergames: Testing The Effects Of Advertising Disclosures And Cognitive Load, Nathaniel Joseph Evans Aug 2013

Activating Parents’ Persuasion Knowledge In Children’S Advergames: Testing The Effects Of Advertising Disclosures And Cognitive Load, Nathaniel Joseph Evans

Doctoral Dissertations

This study focused on parents of children between the ages of 7 to 11 and their ability to recognize and understand a children’s advergame as advertising. Using the theoretical framework of the Persuasion Knowledge Model (PKM), this study experimentally tested the effects of advertising disclosures and cognitive load on parents’ activation of persuasion knowledge in children’s advergames and parents’ attitudes toward children’s advergames. In addition, this study examined how parents’ individual trait differences in persuasion knowledge and mediation of their children’s Internet use potentially influenced their persuasion knowledge in children’s advergames as well as their ...