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Full-Text Articles in Mass Communication

How State Education Agencies Acquire And Use Research In School Improvement Strategies, Margaret E. Goertz, Diane Massell, Carol Barnes Oct 2014

How State Education Agencies Acquire And Use Research In School Improvement Strategies, Margaret E. Goertz, Diane Massell, Carol Barnes

CPRE Policy Briefs

Policymakers have urged state education agencies (SEAs) to engage with organizations outside of their agencies to extend their capacity and to help them collect and use research to support school improvement. However, little is known about how SEAs search for, select, and use research in their school improvement efforts.

In the first study to examine communication structures, social capital, and information networks within SEAs, researchers Goertz, Barnes, and Massell in How State Education Agencies Acquire and Use Research in School Improvement Strategies applied social network perspectives and methods to identify knowledge sources utilized by SEAs. Their findings provide important insights ...


Advertising, Big Data, And The Clearance Of The Public Realm: Marketers’ New Approaches To The Content Subsidy, Nick Couldry, Joseph Turow Jan 2014

Advertising, Big Data, And The Clearance Of The Public Realm: Marketers’ New Approaches To The Content Subsidy, Nick Couldry, Joseph Turow

Departmental Papers (ASC)

This article addresses implications for democracy of two interconnected developments involving big data and the media. One is the targeting of consumers for advertising by marketers and the new data-capture industry that supports them. The other involves the transformation of advertisers’ approach to subsidizing media content production. We describe these developments and consider their consequences for democratic life, drawing on classical and recent democratic theory (Paine, Dahl, Mouffe, Rosanvallon). We conclude that big data’s embedding in personalized marketing and content production threatens the ecology of connections that link citizens and groups via information, argumentation, empathy, and celebration as members ...


Attractability And Virality: The Role Of Message Features And Social Influence In Health News Diffusion, Hyun Suk Kim Jan 2014

Attractability And Virality: The Role Of Message Features And Social Influence In Health News Diffusion, Hyun Suk Kim

Publicly Accessible Penn Dissertations

What makes health news articles attractable and viral? Why do some articles diffuse widely by prompting audience selections (attractability) and subsequent social retransmissions (virality), while others do not? Identifying what drives social epidemics of health news coverage is crucial to our understanding of its impact on the public, especially in the emerging media environment where news consumption has become increasingly selective and social. This dissertation examines how message features and social influence affect the volume and persistence of attractability and virality within the context of the online diffusion of New York Times (NYT) health news articles. The dissertation analyzes (1 ...