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Mass Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

Communication Technology and New Media

University of Pennsylvania

2003

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Internet Power And Social Context: A Globalization Approach To Web Privacy Concerns, Joseph Turow, Rivka Ribak Jan 2003

Internet Power And Social Context: A Globalization Approach To Web Privacy Concerns, Joseph Turow, Rivka Ribak

Departmental Papers (ASC)

Contemporary perspectives on the Internet don't recognize negotiations about its meaning that take place in many societies, causing the Web to be defined simultaneously in terms of local cultures and world markets. We propose a “globalization” perspective that can help researchers situate a society’s cultural and technological practices within broad political and economic parameters, identify global forces and local voices, and study dynamics of their co-existence. As an exploratory foray, we compare U.S. and Israeli parents' attitudes toward Web privacy. The findings call attention to a need for historical and geographical considerations at every level of Web ...