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Mass Communication Commons

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Communication Technology and New Media

University of Pennsylvania

Publicly Accessible Penn Dissertations

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Attractability And Virality: The Role Of Message Features And Social Influence In Health News Diffusion, Hyun Suk Kim Jan 2014

Attractability And Virality: The Role Of Message Features And Social Influence In Health News Diffusion, Hyun Suk Kim

Publicly Accessible Penn Dissertations

What makes health news articles attractable and viral? Why do some articles diffuse widely by prompting audience selections (attractability) and subsequent social retransmissions (virality), while others do not? Identifying what drives social epidemics of health news coverage is crucial to our understanding of its impact on the public, especially in the emerging media environment where news consumption has become increasingly selective and social. This dissertation examines how message features and social influence affect the volume and persistence of attractability and virality within the context of the online diffusion of New York Times (NYT) health news articles. The dissertation analyzes (1 ...