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Full-Text Articles in Mass Communication

Advertising, Big Data, And The Clearance Of The Public Realm: Marketers’ New Approaches To The Content Subsidy, Nick Couldry, Joseph Turow Jan 2014

Advertising, Big Data, And The Clearance Of The Public Realm: Marketers’ New Approaches To The Content Subsidy, Nick Couldry, Joseph Turow

Departmental Papers (ASC)

This article addresses implications for democracy of two interconnected developments involving big data and the media. One is the targeting of consumers for advertising by marketers and the new data-capture industry that supports them. The other involves the transformation of advertisers’ approach to subsidizing media content production. We describe these developments and consider their consequences for democratic life, drawing on classical and recent democratic theory (Paine, Dahl, Mouffe, Rosanvallon). We conclude that big data’s embedding in personalized marketing and content production threatens the ecology of connections that link citizens and groups via information, argumentation, empathy, and celebration as members ...


The Revolt Against Radio: Postwar Media Criticism And The Struggle For Broadcast Reform, Victor Pickard Jan 2011

The Revolt Against Radio: Postwar Media Criticism And The Struggle For Broadcast Reform, Victor Pickard

Departmental Papers (ASC)

No abstract provided.


Segment-Making And Society-Making Media: What Is A Good Balance?, Joseph Turow Jan 2010

Segment-Making And Society-Making Media: What Is A Good Balance?, Joseph Turow

Departmental Papers (ASC)

From the introduction:

In an increasingly number of societies, it is commonplace to talk about the movement away from a broadly shared media system to a much more fragmented media system. All agree that media organizations still have—and are expanding—the capability to lead a substantial percentage of earth’s humans to focus on particular events or ideas. The Beijing Olympics comes to mind. At the same time, though, most observers note that public electronic media also have the capacity to reach out to smaller and smaller segments of populations. Part of the reason relates to the large number ...


Audience Construction And Culture Production: Marketing Surveillance In The Digital Age, Joseph Turow Jan 2005

Audience Construction And Culture Production: Marketing Surveillance In The Digital Age, Joseph Turow

Departmental Papers (ASC)

This study melds "contextualist" and "resource dependence" perspectives from industrial sociology to explore the implications that audience construction by marketing and media firms hold for the core assumptions that are shaping the emerging media system of the twenty-first century. Marketers, media, and the commercial research firms that work with them are constructing contemporary U.S. audiences as frenetic, self-concerned, attention-challenged, and willing to allow advertisers to track them in response to being rewarded or treated as special. This perspective, a response to challenges and opportunities they perceive from new digital interactive technologies, both leads to and provides rationalizations for a ...


Internet Power And Social Context: A Globalization Approach To Web Privacy Concerns, Joseph Turow, Rivka Ribak Jan 2003

Internet Power And Social Context: A Globalization Approach To Web Privacy Concerns, Joseph Turow, Rivka Ribak

Departmental Papers (ASC)

Contemporary perspectives on the Internet don't recognize negotiations about its meaning that take place in many societies, causing the Web to be defined simultaneously in terms of local cultures and world markets. We propose a “globalization” perspective that can help researchers situate a society’s cultural and technological practices within broad political and economic parameters, identify global forces and local voices, and study dynamics of their co-existence. As an exploratory foray, we compare U.S. and Israeli parents' attitudes toward Web privacy. The findings call attention to a need for historical and geographical considerations at every level of Web ...


Tv Publicity Outlets: A Preliminary Investigation, Joseph Turow, Ceritta Park Sep 1981

Tv Publicity Outlets: A Preliminary Investigation, Joseph Turow, Ceritta Park

Departmental Papers (ASC)

Television’s worthiness as a source of information about contemporary culture has been evaluated time and time again by researchers. Yet systematic analysis of the nature and social role of information and interview programs is virtually non-existent, even though public relations practitioners have long utilized these programs as important publicity outlets.

In this article, Joseph Turow and Ceritta Park describe their survey of “i & i “ programming, noting that this broadcasting category represents “a rich lode” of opportunities for public relations firms seeking an appropriate means of communicating their clients’ points of view.