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Full-Text Articles in Mass Communication

Advertising Content And Consumer Engagement On Social Media: Evidence From Facebook, Dokyun Lee, Kartik Hosanagar, Harikesh Nair Jan 2018

Advertising Content And Consumer Engagement On Social Media: Evidence From Facebook, Dokyun Lee, Kartik Hosanagar, Harikesh Nair

Marketing Papers

We describe the effect of social media advertising content on customer engagement using data from Facebook. We content-code 106,316 Facebook messages across 782 companies, using a combination of Amazon Mechanical Turk and natural language processing algorithms. We use this data set to study the association of various kinds of social media marketing content with user engagement—defined as Likes, comments, shares, and click-throughs—with the messages. We find that inclusion of widely used content related to brand personality—like humor and emotion—is associated with higher levels of consumer engagement (Likes, comments, shares) with a message. We find that ...


Awakening The Potential Of Positive Computing: A Transversal, Heliotropic Design Paradigm For Human Flourishing, Ryan Wynia Dec 2017

Awakening The Potential Of Positive Computing: A Transversal, Heliotropic Design Paradigm For Human Flourishing, Ryan Wynia

Master of Applied Positive Psychology (MAPP) Capstone Projects

Positive Computing literature does not consider the complex implications stemming from the evidence of computing technologies’ harmful effects. Moreover, present approaches to integrating well-being science into the design of interactive systems are built on deficit-oriented models. In response, a transversal, social constructionist paradigm of Positive Computing sensitive to the social complex and views technology as a part ofcivilization as a living, human construction is explored as a means of advancing the Positive Computing domain. The work argues the well-being of civilization needs to be routinely re-secured through the development of a metacognitive, affirmative competency that recognizessocial systems as capable of ...


Clarifying Goals, Revitalizing Means: An Independent Evaluation Of The Freedom Online Coalition, Susan Morgan May 2016

Clarifying Goals, Revitalizing Means: An Independent Evaluation Of The Freedom Online Coalition, Susan Morgan

Internet Policy Observatory

This independent evaluation of the Freedom Online Coalition (FOC) was commissioned by the Coalition as it approaches its fifth anniversary. The FOC sought input into a wider strategic review they are carrying out to assess its effectiveness with a particular focus on four areas – membership, governance and structure, the Coalition’s efforts and activities, and funding.

Thirty interviews with government representatives, members of civil society, business representatives, and academics were conducted between September 2015 and January 2016, along with an in-person consultation with 14 stakeholders at the Internet Governance Forum in Brazil in November 2015. Desk research on five similar ...


Satellite Communication And Peacebuilding In East Africa, Lisa Parks Feb 2015

Satellite Communication And Peacebuilding In East Africa, Lisa Parks

ICTs, Statebuilding and Peacebuilding in Africa

This report highlights new opportunities to integrate satellite communication into peacebuilding initiatives in East Africa, especially given challenges faced by terrestrial and undersea telecom operators, the affordances of satellite technologies, and growth of the satellite market in Africa.

Section one of the report describes threats to terrestrial and undersea telecom infrastructure in East Africa arising from vandalism, theft, and sabotage. Section two delineates the unique affordances of communication satellites and then describes some of the major players in the African satellite market as well as their satellite assets. Finally, section three offers a series of recommendations for how satellite capacity ...


How State Education Agencies Acquire And Use Research In School Improvement Strategies, Margaret E. Goertz, Diane Massell, Carol Barnes Oct 2014

How State Education Agencies Acquire And Use Research In School Improvement Strategies, Margaret E. Goertz, Diane Massell, Carol Barnes

CPRE Policy Briefs

Policymakers have urged state education agencies (SEAs) to engage with organizations outside of their agencies to extend their capacity and to help them collect and use research to support school improvement. However, little is known about how SEAs search for, select, and use research in their school improvement efforts.

In the first study to examine communication structures, social capital, and information networks within SEAs, researchers Goertz, Barnes, and Massell in How State Education Agencies Acquire and Use Research in School Improvement Strategies applied social network perspectives and methods to identify knowledge sources utilized by SEAs. Their findings provide important insights ...


Advertising, Big Data, And The Clearance Of The Public Realm: Marketers’ New Approaches To The Content Subsidy, Nick Couldry, Joseph Turow Jan 2014

Advertising, Big Data, And The Clearance Of The Public Realm: Marketers’ New Approaches To The Content Subsidy, Nick Couldry, Joseph Turow

Departmental Papers (ASC)

This article addresses implications for democracy of two interconnected developments involving big data and the media. One is the targeting of consumers for advertising by marketers and the new data-capture industry that supports them. The other involves the transformation of advertisers’ approach to subsidizing media content production. We describe these developments and consider their consequences for democratic life, drawing on classical and recent democratic theory (Paine, Dahl, Mouffe, Rosanvallon). We conclude that big data’s embedding in personalized marketing and content production threatens the ecology of connections that link citizens and groups via information, argumentation, empathy, and celebration as members ...


Attractability And Virality: The Role Of Message Features And Social Influence In Health News Diffusion, Hyun Suk Kim Jan 2014

Attractability And Virality: The Role Of Message Features And Social Influence In Health News Diffusion, Hyun Suk Kim

Publicly Accessible Penn Dissertations

What makes health news articles attractable and viral? Why do some articles diffuse widely by prompting audience selections (attractability) and subsequent social retransmissions (virality), while others do not? Identifying what drives social epidemics of health news coverage is crucial to our understanding of its impact on the public, especially in the emerging media environment where news consumption has become increasingly selective and social. This dissertation examines how message features and social influence affect the volume and persistence of attractability and virality within the context of the online diffusion of New York Times (NYT) health news articles. The dissertation analyzes (1 ...


Positive Media: An Introductory Exploration, Meghan B. Keener Aug 2012

Positive Media: An Introductory Exploration, Meghan B. Keener

Master of Applied Positive Psychology (MAPP) Capstone Projects

Media has become an increasingly large part of our lives, and therefore plays a crucial role in our well-being. Positive psychology, the science of well-being, can be complemented through the new potentialities of media, which in many ways also seeks to improve the human experience. I create the context for a new dialogue about what "positive media" might be. By adopting a positive lens and discussing exemplars in different formats, this paper explores the ways media effectively incorporates elements of well-being. Through this positive approach, we gain an appreciation for what media does well. The paper also recommends ways that ...


Bowling Online: Examining Social Capital And The Impact Of Internet-Generated Interactions, Alon Gur Jan 2012

Bowling Online: Examining Social Capital And The Impact Of Internet-Generated Interactions, Alon Gur

CUREJ - College Undergraduate Research Electronic Journal

Part of who we are is whom we communicate with. That basic premise, that our family and friends affect our own personality, is accepted even in academic treatises that promote nature over nurture as determinants of personality (McCrae & Costa Jr. et al., 2000). Social capital, as a theory, is directly tied to that notion; we build a fund based on friendship and trust and favors – a trust fund, figuratively – and we “invest” in jobs or other relationships for the sake of personal benefit. Harvard Professor Robert Putnam’s 1995 Journal of Democracy paper and the follow-up book, Bowling Alone, hypothesize that America has declining social capital.

Putnam believes in the power of local relationships: "The ...


The Revolt Against Radio: Postwar Media Criticism And The Struggle For Broadcast Reform, Victor Pickard Jan 2011

The Revolt Against Radio: Postwar Media Criticism And The Struggle For Broadcast Reform, Victor Pickard

Departmental Papers (ASC)

No abstract provided.


Creating Contagious: How Social Networks And Item Characteristics Combine To Drive Persistent Social Epidemics, Andrew T. Stephen, Jonah A. Berger Jan 2010

Creating Contagious: How Social Networks And Item Characteristics Combine To Drive Persistent Social Epidemics, Andrew T. Stephen, Jonah A. Berger

Marketing Papers

Why do certain cultural items capture persistent collective interest while others languish? This research integrates psychological and sociological perspectives to provide deeper insight into social epidemics. First, we develop a psychologically plausible individuallevel model of social transmission behavior. We then situate this model in a social network and perform a series of simulations where we vary different item- and networkrelated characteristics in an experimental setting. The results (1) demonstrate how item and network characteristics combine to drive persistent collective enthusiasm and (2) shed light on the underlying mechanisms through which such social epidemics occur. Interest in most items or products ...


Segment-Making And Society-Making Media: What Is A Good Balance?, Joseph Turow Jan 2010

Segment-Making And Society-Making Media: What Is A Good Balance?, Joseph Turow

Departmental Papers (ASC)

From the introduction:

In an increasingly number of societies, it is commonplace to talk about the movement away from a broadly shared media system to a much more fragmented media system. All agree that media organizations still have—and are expanding—the capability to lead a substantial percentage of earth’s humans to focus on particular events or ideas. The Beijing Olympics comes to mind. At the same time, though, most observers note that public electronic media also have the capacity to reach out to smaller and smaller segments of populations. Part of the reason relates to the large number ...


Audience Construction And Culture Production: Marketing Surveillance In The Digital Age, Joseph Turow Jan 2005

Audience Construction And Culture Production: Marketing Surveillance In The Digital Age, Joseph Turow

Departmental Papers (ASC)

This study melds "contextualist" and "resource dependence" perspectives from industrial sociology to explore the implications that audience construction by marketing and media firms hold for the core assumptions that are shaping the emerging media system of the twenty-first century. Marketers, media, and the commercial research firms that work with them are constructing contemporary U.S. audiences as frenetic, self-concerned, attention-challenged, and willing to allow advertisers to track them in response to being rewarded or treated as special. This perspective, a response to challenges and opportunities they perceive from new digital interactive technologies, both leads to and provides rationalizations for a ...


Internet Power And Social Context: A Globalization Approach To Web Privacy Concerns, Joseph Turow, Rivka Ribak Jan 2003

Internet Power And Social Context: A Globalization Approach To Web Privacy Concerns, Joseph Turow, Rivka Ribak

Departmental Papers (ASC)

Contemporary perspectives on the Internet don't recognize negotiations about its meaning that take place in many societies, causing the Web to be defined simultaneously in terms of local cultures and world markets. We propose a “globalization” perspective that can help researchers situate a society’s cultural and technological practices within broad political and economic parameters, identify global forces and local voices, and study dynamics of their co-existence. As an exploratory foray, we compare U.S. and Israeli parents' attitudes toward Web privacy. The findings call attention to a need for historical and geographical considerations at every level of Web ...


Tv Publicity Outlets: A Preliminary Investigation, Joseph Turow, Ceritta Park Sep 1981

Tv Publicity Outlets: A Preliminary Investigation, Joseph Turow, Ceritta Park

Departmental Papers (ASC)

Television’s worthiness as a source of information about contemporary culture has been evaluated time and time again by researchers. Yet systematic analysis of the nature and social role of information and interview programs is virtually non-existent, even though public relations practitioners have long utilized these programs as important publicity outlets.

In this article, Joseph Turow and Ceritta Park describe their survey of “i & i “ programming, noting that this broadcasting category represents “a rich lode” of opportunities for public relations firms seeking an appropriate means of communicating their clients’ points of view.