Open Access. Powered by Scholars. Published by Universities.®

Mass Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 6 of 6

Full-Text Articles in Mass Communication

Emotional Tweeters: What Causes Individuals To React During A Crisis? A Mixed-Methodological Analysis Examining Crisis Response Tweets To The 2018 Stoneman Douglas High School Shooting, Gabriel John Fiore Iii May 2018

Emotional Tweeters: What Causes Individuals To React During A Crisis? A Mixed-Methodological Analysis Examining Crisis Response Tweets To The 2018 Stoneman Douglas High School Shooting, Gabriel John Fiore Iii

Seton Hall University Dissertations and Theses (ETDs)

All entities and individuals can use, design or generate content appealing to emotions to maximize message saturation, audience reach, and engagement on Twitter during a crisis. The purpose of this study was to identify which specific emotion(s) yielded the highest engagement during the 2018 Stoneman Douglas High School Shooting. Specifically, tweets conveying the emotional appeals of fear, anger, empathy, and advocacy were measured in terms of average likes, retweets, replies, and overall engagement using a content analysis and the constant comparative method. Results revealed which emotional appeal(s) yield the most likes, retweets, replies, and overall engagement with tweets.


Me-Mail: A New Approach To Student Listservs, Hunter J. Rowe Dec 2017

Me-Mail: A New Approach To Student Listservs, Hunter J. Rowe

Honors Theses AY 17/18

University campuses and other institutions across the nation struggle with installing and operating an internal and unified source of communication. In the era of e-mail, text-messaging, Facebook, Instagram, Twitter, Snapchat, and many more software applications, college campuses in particular are always looking to adapt best practices and reach the maximum amount of people with engaging content. Here at the University of Wyoming (UW), many departments exercise their rights to distribute information to all of the students, anytime, at their own discretion. Consequently, the issue of oversaturation can occur. In this paper, a focus group comprised of students of varying age ...


Media Coverage On Socioeconomically Disadvantaged Students Of California Polytechnic State University, San Luis Obispo And Its Surrounding Community, Melissa Eraclea Nuñez Mar 2017

Media Coverage On Socioeconomically Disadvantaged Students Of California Polytechnic State University, San Luis Obispo And Its Surrounding Community, Melissa Eraclea Nuñez

Journalism

The following study focused on media coverage of the socioeconomically disadvantaged student population at Cal Poly in San Luis Obispo, CA and its immediate surrounding community. Specifically, this study pointed out the gaps in the existing coverage and it looked for ways to fill in those gaps. In additional to filling the gaps, the study emphasized the agenda-setting theory, to bring more awareness and understanding of the struggles and existence of the mentioned student demographic in a city most commonly known as an affluent and not so diverse area of California. To bring this awareness and understanding, four interviews were ...


Understanding How Intentionally Unplugging From Cell Phones Shapes Interpersonal Relationships And The Undergraduate College Experience, Jadelin P. Felipe Aug 2016

Understanding How Intentionally Unplugging From Cell Phones Shapes Interpersonal Relationships And The Undergraduate College Experience, Jadelin P. Felipe

Master's Theses

The purpose of this study was to gain an understanding of what motivated college students—the Unplugged Students—to intentionally use their cell phones less and how they understood the impact that unplugging had on their interpersonal relationships and college experience. Nine undergraduate college students from four private schools were interviewed in one-on-one semi- structured interviews. These students, considered non-users, provided a particularly useful perspective as these students made a conscious choice to counteract social norms and experienced both being plugged in and unplugged. Cell phones and the act of unplugging proved to make up a complex and more nuanced ...


Untangling Neoliberalism’S Gordian Knot: Cancer Prevention And Control Services For Rural Appalachian Populations, George F. Bills Jan 2013

Untangling Neoliberalism’S Gordian Knot: Cancer Prevention And Control Services For Rural Appalachian Populations, George F. Bills

Theses and Dissertations--Sociology

In eastern Kentucky, as in much of central Appalachia, current local storylines narrate the frictions and contradictions involved in the structural transition from a post-WWII Fordist industrial economy and a Keynesian welfare state to a Post-Fordist service economy and Neoliberal hollow state, starving for energy to sustain consumer indulgence (Jessop, 1993; Harvey, 2003; 2005). Neoliberalism is the ideological force redefining the “societal infrastructure of language” that legitimates this transition, in part by redefining the key terms of democracy and citizenship, as well as valorizing the market, the individual, and technocratic innovation (Chouliaraki & Fairclough, 1999; Harvey, 2005). This project develops a perspective that ...


Critical Media Literacy In Action: Uniting Theory, Practice And Politics In Media Education, Benjamin Joseph Thevenin Jan 2012

Critical Media Literacy In Action: Uniting Theory, Practice And Politics In Media Education, Benjamin Joseph Thevenin

Journalism & Mass Communication Graduate Theses & Dissertations

As media literacy is a growing field, there exist a number of distinct approaches to media education with varied political significance. Approaches such as protectionism, media arts education, and critical media literacy draw upon diverse theoretical traditions. Often overlooked in these traditions is the Critical Theory of the Frankfurt School. By implementing some key theoretical concepts from the work of the Frankfurt School into the design of a media education program, this project intends to test an approach to media literacy education that encourages critical political participation among young people. This program was conducted at an high school in Denver ...