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Identity

Communication Technology and New Media

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Full-Text Articles in Interpersonal and Small Group Communication

The Technological Factors Of Reddit: Communication And Identity On Relational Networks, Jennifer Kienzle Sep 2016

The Technological Factors Of Reddit: Communication And Identity On Relational Networks, Jennifer Kienzle

Communication Studies Theses, Dissertations, and Student Research

The relational network reddit is one of the most popular and visited websites on a global and national (United States) level. Communication on reddit lends itself to intergroup communication in that reddit users engage with audiences from ingroup, outgroup, and mixed audience compositions. Reddit’s voting system allows for negative and positive feedback to enhance or impede on one’s message. I examine how these technological factors influence a number of communicative and identity processes: (a) identity salience, (b), identity gaps, (c) group and interpersonal evaluation, and (d) accommodative language. Drawn out of intergroup contact literature and theories about group ...