Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 2 of 2

Full-Text Articles in Interpersonal and Small Group Communication

Beyond The Bike; Identity And Belonging Of Free Cycles Members, Caitlyn Lewis Jan 2017

Beyond The Bike; Identity And Belonging Of Free Cycles Members, Caitlyn Lewis

Graduate Student Theses, Dissertations, & Professional Papers

A qualitative analysis was conducted at the community bicycle shop, Free Cycles, in order to examine participants’ identities and belonging within a community of practice. Semi-structured interviews with 19 members of the community and 50 hours of participant observation were conducted. Data analysis followed the grounded theory methodology of Strauss and Corbin (1990). Four research questions were proposed to examine the ways participants at Free Cycles identified with the bicycle-related practices of bicycle riding and maintenance, co-constructed the collective organizational identity, and developed a sense of belonging within the community amongst other members. The constructs of identity and belonging were ...


Who Drives Divergence? Identity-Signaling, Outgroup Dissimilarity, And The Abandonment Of Cultural Tastes, Jonah A. Berger, Chip Heath Sep 2008

Who Drives Divergence? Identity-Signaling, Outgroup Dissimilarity, And The Abandonment Of Cultural Tastes, Jonah A. Berger, Chip Heath

Marketing Papers

People often diverge from members of other social groups: They select cultural tastes (e.g., possessions, attitudes, or behaviors) that distinguish them from outsiders and abandon tastes when outsiders adopt them. But while divergence is pervasive, most research on the propagation of culture is based on conformity. Consequently, it is less useful in explaining why people might abandon tastes when others adopt them. The 7 studies described in this article showed that people diverge to avoid signaling undesired identities. A field study, for example, found that undergraduates stopped wearing a particular wristband when members of the “geeky” academically focused dormitory ...