Articles 1 - 2 of 2
Full-Text Articles in Interpersonal and Small Group Communication
A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park
In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.
The Social Web: Utilizing Social Media To Expose And Provide Access To The Unlv Libraries Digital Collections, Amy Jo Hunsaker
Why use Social Media?