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California Polytechnic State University, San Luis Obispo

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Full-Text Articles in Interpersonal and Small Group Communication

Event Planning As A Means Of Applying Transferable Skills: The Planning Of The 2019 Communication Studies Banquet, Kylie E. Clark Jun 2019

Event Planning As A Means Of Applying Transferable Skills: The Planning Of The 2019 Communication Studies Banquet, Kylie E. Clark

Communication Studies

Though an annual event, The Communication Studies Banquet has had low attendance in the past and was seen as formal and expensive. This year’s event was revamped in order to make the banquet more fun, accessible, and affordable. The planning and enhancement of this event required several transferable skills which can be applied not only to event planning, but also to many other careers. These skills include organization, communication, negotiation, creativity, financial management, and resourcefulness. This paper examines the utility of transferable skills, including how they are acquired and why they are valuable, and explains how these skills were ...


Amplifying The Prediction Of Team Performance Through Swarm Intelligence And Machine Learning, Erick Michael Harris Dec 2018

Amplifying The Prediction Of Team Performance Through Swarm Intelligence And Machine Learning, Erick Michael Harris

Master's Theses and Project Reports

Modern companies are increasingly relying on groups of individuals to reach organizational goals and objectives, however many organizations struggle to cultivate optimal teams that can maximize performance. Fortunately, existing research has established that group personality composition (GPC), across five dimensions of personality, is a promising indicator of team effectiveness. Additionally, recent advances in technology have enabled groups of humans to form real-time, closed-loop systems that are modeled after natural swarms, like flocks of birds and colonies of bees. These Artificial Swarm Intelligences (ASI) have been shown to amplify performance in a wide range of tasks, from forecasting financial markets to ...


Agriculture Ambassador State Conference, James Andrew Broaddus, Quincie A. Gourley Jun 2018

Agriculture Ambassador State Conference, James Andrew Broaddus, Quincie A. Gourley

Agricultural Education and Communication

The Agriculture Ambassador organization at California Polytechnic State University, San Luis Obispo focuses on promotion of higher education, agriculture, and professional development among its members and community contacts. In 2018, the organization hosted the Agriculture Ambassador State Conference to bring together Californian Agriculture Ambassadors and industry professionals for workshops and advocacy planning. “Exposure to the different forms of leadership through out-of-classroom involvement offers concrete experiences and background knowledge upon which students can draw as they integrate leadership theories and skills,” (Fritz, S., 1998, p.58). Industry professionals have cited the need to emphasize soft skill development through college level education ...


The Relationship Between Nonverbal Communication And Patient Willingness To Comply In Framed, Low-Risk Medical Settings, Rachael A. Katz Dec 2017

The Relationship Between Nonverbal Communication And Patient Willingness To Comply In Framed, Low-Risk Medical Settings, Rachael A. Katz

Communication Studies

This study discusses framing and communication tactics in the medical field. It specifically aims to understand whether expertise and empathetic nonverbal communication impacts patient willingness to comply with physician directives in gain- and loss-framed medical settings. Framing has been studied in many settings, including medical situations, and has been found to impact decision-making. This experiment utilizes college-aged individuals to examine Meningitis, a disease where the most at-risk group is college aged young adults. Participants were exposed to one of six conditions to examine whether perceived expertise/empathy in their scenario impacted willingness to comply with the doctor directives. Although no ...


Rock The Runway Event Proposal, Jamie R. Foxen, Hayley Silva Jun 2017

Rock The Runway Event Proposal, Jamie R. Foxen, Hayley Silva

Communication Studies

EVENT OVERVIEW

We will host a fundraiser to raise money for the non-profit Do It for the Love, by putting on a concert and fashion show. The concert and fashion show not only represent our passions, but will be an effective way to raise as much money as possible while making it an enjoyable experience for our guests. We will have 15-20 silent auction items for guests to bid on. Additionally, we hope to generate funds from the sale of Sextant wine by the glass at the event. This event will be a perfect and unique way to bring together ...


The Effects Of Time Spent On Rapport Building: A Predictive Analysis Of A Higher Education Call Center, Alyssa L. Crary Mar 2017

The Effects Of Time Spent On Rapport Building: A Predictive Analysis Of A Higher Education Call Center, Alyssa L. Crary

Communication Studies

The forming of a relational connection between a caller and prospective donor in telephone fundraising is a vital step in successful engagement of charitable participation. This study aimed to fill a gap in current fundraising research by analyzing the direct connection between time spent building rapport and fundraising success. Data from a higher education call center in the Western United States was used to conduct a standard linear regression analyses. The amount of time spent building rapport was found to significantly influence payment type and amount of a philanthropic donation. A greater amount of time spent building rapport lead to ...


Texting Etiquette And Its Effects On Our Perceptions Of Intimate Relationships, Taylor Clarke Jun 2016

Texting Etiquette And Its Effects On Our Perceptions Of Intimate Relationships, Taylor Clarke

Communication Studies

Abstract

This study seeks to understand the association between texting habits and characteristics and partner perceptions of intimate relationships. This study investigates multiple aspects of texting such as: temporality, participants’ perceived satisfaction with their significant other, length of text messages, frequency of communication, among others. It is hypothesized that texting etiquette and its various sub-components will be influential in how participants will rate their level of satisfaction (closeness, intimacy, emotional support, and effort) with their significant other. Ten in-depth interviews were conducted with college-aged participants. They were asked questions regarding the texting etiquette of their significant other as well as ...


The Emergence Of Efficacy: Effects Of An Orientation Leader Training Program On Participant Self-Efficacy, Hayley Marisa Walker Jun 2016

The Emergence Of Efficacy: Effects Of An Orientation Leader Training Program On Participant Self-Efficacy, Hayley Marisa Walker

Communication Studies

This study examined the effects of California Polytechnic State University’s Spring Training Program for student Orientation Leaders on participants. Specifically, the present research explored the impact of the programming on participant levels of self-efficacy over the course of ten weeks. Data were collected from individuals who volunteered to partake in the research by responding to two questionnaires throughout the program. The results show that participants’ reported higher perceptions of self-efficacy at the end of the program than they did at the beginning. Further, such increases are significantly influenced by the performance of, and relationships with, prominent leaders within the ...


Ethnography Of Coachella: Communication Within The Intersections Of Popular Culture, Fandom, Music, And Performance, Vanessa Minh-Trang Pham Jun 2015

Ethnography Of Coachella: Communication Within The Intersections Of Popular Culture, Fandom, Music, And Performance, Vanessa Minh-Trang Pham

Communication Studies

No abstract provided.


Poly Royal 2014: Applying Communication Concepts In Order For A Successful Annual Rodeo Event, Shyan Souza Jun 2014

Poly Royal 2014: Applying Communication Concepts In Order For A Successful Annual Rodeo Event, Shyan Souza

Communication Studies

No abstract provided.


Perceptions Of The Communications Studies Major: Is There A Female Stereotype?, Kyle Petersen, Karina Almaguer Jun 2014

Perceptions Of The Communications Studies Major: Is There A Female Stereotype?, Kyle Petersen, Karina Almaguer

Communication Studies

This paper investigates whether there is or is not a correlation between feminine perceptions of Communications and the relevance of the major. One Hundred Cal Poly San Luis Obispo students were asked to complete a survey that included basic student demographics as well as if they have taken courses within the major or know anyone within it, their perceived relevance of the major, and whether they believed it to be for males or females. The test between the two variables was shown as approaching statistical significance. After analyzing these results, using feminine perceptions as the independent variable and the relevance ...


Cal Poly Open House: An Application Of Communication Principles, Jillian Syftestad Jun 2014

Cal Poly Open House: An Application Of Communication Principles, Jillian Syftestad

Communication Studies

No abstract provided.


How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico Jun 2014

How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico

Journalism

The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will ...


Managing The Veterinary Clinic Enterprise, Shelby N. Smyly Dec 2013

Managing The Veterinary Clinic Enterprise, Shelby N. Smyly

Animal Science

This document serves as a guideline for the student management of the Veterinary Clinic Enterprise.


Is Cmc The New Ftf: A Study Exploring The Nature Of Computer Mediated Communication On Facebook, Suzanne S. Wu Jun 2013

Is Cmc The New Ftf: A Study Exploring The Nature Of Computer Mediated Communication On Facebook, Suzanne S. Wu

Communication Studies

No abstract provided.


The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca Mar 2013

The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca

Journalism

No abstract provided.


Making Strides Against Breast Cancer Campaign 2012 And Beyond: Awareness And Participation For Behavioral Change, Ebony Chetto Dec 2012

Making Strides Against Breast Cancer Campaign 2012 And Beyond: Awareness And Participation For Behavioral Change, Ebony Chetto

Journalism

The following study investigates how to develop and maintain a health outreach program in order to make a behavior change in participating in the breast cancer movement. The number of women becoming affected by breast cancer is increasingly growing, and the students who developed the Making Strides Against Breast Cancer Campaign saw the need to raise awareness of this disease on campus and in the community. The campaign’s focus was to create and publicize an outreach event called Rock the Tatas, a fundraising concert to support the fight against breast cancer. With scholarly research, the design of the campaign ...


Flavor Of Slo 2012: An Application Of Communication Principles In Event Planning, Allison Sasscer Jun 2012

Flavor Of Slo 2012: An Application Of Communication Principles In Event Planning, Allison Sasscer

Communication Studies

Flavor of SLO is a fundraising event put on by Cal Poly students to raises thousands of dollars to benefit the local non-profit United Way. In the almost year long process of planning and implementing the event, the basics of small group, persuasion, and organizational communication played a part of the shaping and execution of the event. This paper recounts how various aspects of the communication discipline played a part in making the event successful and how it contributed to achieving the goals of improving education, income and health for San Luis Obispo County.


Sales Process And Training Overview, Thomas Holcomb Jun 2012

Sales Process And Training Overview, Thomas Holcomb

Communication Studies

Overview of the sales process as established by the National Collegiate Sales Competition (NCSC). This paper details Cal Poly's Sales Development Program and covers the ins and outs of what makes an effective salesperson. Would be beneficial for anyone who is considering sales as a career, looking to improve their sales abilities, or just searching for a senior project idea.


Intergenerational Communication In An Organizational Setting, Claire Kister Jun 2012

Intergenerational Communication In An Organizational Setting, Claire Kister

Communication Studies

No abstract provided.


A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park Jun 2012

A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park

Communication Studies

In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.


Flavor Of Slo 2012: Applying Concepts From The Communication Discipline To The Marketing And Execution Of A Local Event, Courtney Keiko Ai Hua Wen Jun 2012

Flavor Of Slo 2012: Applying Concepts From The Communication Discipline To The Marketing And Execution Of A Local Event, Courtney Keiko Ai Hua Wen

Communication Studies

No abstract provided.


Theories Of Culture, Identity, And Ethnomusicology: A Synthesis Of Popular Music, Cultural, And Communication Studies, Alyssa Santos May 2012

Theories Of Culture, Identity, And Ethnomusicology: A Synthesis Of Popular Music, Cultural, And Communication Studies, Alyssa Santos

Communication Studies

No abstract provided.


California State 4-H Interview Contest And Manual, Kelly M. Bishop Mar 2012

California State 4-H Interview Contest And Manual, Kelly M. Bishop

Agricultural Education and Communication

The identified problem for this project is a lack of information and practice for youth to feel confident in effectively presenting themselves in interview settings. The purpose of this project is to provide youth information on how to prepare for an interview and how to put these necessary life skills into practice. It also provides a contest where the skills can be practiced and refined. The manual created in this project is the vessel for the needed information and provides the necessary guidelines and materials for continuing this contest at various levels.

This project included a base evaluation contest in ...


Improving Flavor Of Slo: Volunteer Engagement, Motivation, And Goal Setting In Event Planning, Kendall Ann Young Dec 2011

Improving Flavor Of Slo: Volunteer Engagement, Motivation, And Goal Setting In Event Planning, Kendall Ann Young

Communication Studies

No abstract provided.


The Dimensions Of Source Credibility And Salesperson Persuasion, Eric Jaso Jun 2011

The Dimensions Of Source Credibility And Salesperson Persuasion, Eric Jaso

Communication Studies

No abstract provided.


A Day With The Mustangs, Gracie Elise Flint, Christina Beverly Fromson Jun 2011

A Day With The Mustangs, Gracie Elise Flint, Christina Beverly Fromson

Communication Studies

No abstract provided.


Flavor Of Slo, Kendra Noel Jorde Jun 2011

Flavor Of Slo, Kendra Noel Jorde

Communication Studies

This paper summarizes what goes into planning the event called Flavor of SLO. Flavor of SLO is an event held in San Luis Obispo that offers tastings of beer, wine, and food vendors. This paper specifically talks about the major duties that the food liaison handles and what went into this years work looked at through a communication studies perspective.


Faking Altruism: The True Nature Of Giving, Kristina L. Barker Jun 2011

Faking Altruism: The True Nature Of Giving, Kristina L. Barker

Communication Studies

I want to see if students are capable of donating to charities. I have picked the American Red Cross to donate to and in support of helping the disaster in Japan. This is a huge effort publicly and students have seen the destruction on a daily basis. I want to see how much students are willing to donate and if different selling strategies make a difference on donations. I will be promoting sunglasses as a gift incentive for donations, with each pair raising $3.60 towards relief efforts. I will be selling the incentives in-group settings and to individual students ...


Norcal Vs. Socal: Culture As Communication, Jillian J. Smith Jun 2011

Norcal Vs. Socal: Culture As Communication, Jillian J. Smith

Communication Studies

No abstract provided.