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Full-Text Articles in Health Communication

The Influence Of Statistical Versus Exemplar Appeals On Indian Adults’ Health Intentions: An Investigation Of Direct Effects And Intervening Persuasion Processes, Christopher J. Mckinley, Yam B. Limbu, C. Jayachandran Apr 2017

The Influence Of Statistical Versus Exemplar Appeals On Indian Adults’ Health Intentions: An Investigation Of Direct Effects And Intervening Persuasion Processes, Christopher J. Mckinley, Yam B. Limbu, C. Jayachandran

School of Communication and Media Scholarship and Creative Works

In two separate investigations, we examined the persuasive effectiveness of statistical versus exemplar appeals on Indian adults’ smoking cessation and mammography screening intentions. To more comprehensively address persuasion processes, we explored whether message response and perceived message effectiveness functioned as antecedents to persuasive effects. Results showed that statistical appeals led to higher levels of health intentions than exemplar appeals. In addition, findings from both studies indicated that statistical appeals stimulated more attention and were perceived as more effective than anecdotal accounts. Among male smokers, statistical appeals also generated greater cognitive processing than exemplar appeals. Subsequent mediation analyses revealed that message ...


Reporting Risk, Producing Prejudice How News Reporting On Obesity Shapes Attitudes About Health Risk, Policy, And Prejudice, Abigail C. Saguy, David Frederick, Kjerstin Gruys Jun 2014

Reporting Risk, Producing Prejudice How News Reporting On Obesity Shapes Attitudes About Health Risk, Policy, And Prejudice, Abigail C. Saguy, David Frederick, Kjerstin Gruys

Psychology Faculty Articles and Research

News reporting on research studies may influence attitudes about health risk, support for public health policies, or attitudes towards people labeled as unhealthy or at risk for disease. Across five experiments (N = 2123) we examined how different news framings of obesity research influence these attitudes. We exposed participants to either a control condition, a news report on a study portraying obesity as a public health crisis, a news report on a study suggesting that obesity may not be as much of a problem as previously thought, or an article discussing weight-based discrimination. Compared to controls, exposure to the public health ...


Social Cognitive Theory Vs. Social Comparison Theory: Examining The Relationship Between Social Influence And Weight Loss, Emily Grigg Jan 2013

Social Cognitive Theory Vs. Social Comparison Theory: Examining The Relationship Between Social Influence And Weight Loss, Emily Grigg

Masters Theses

This qualitative study investigated the impact of social influence on weight loss, more specifically, the internal and external elements that effect response and success of those who are trying to lose weight. The research focused on three questions: (1) How great of an influence does self-efficacy have in weight loss success? (2) How great of an influence does social comparison have in weight loss success? (3) Which factor has the largest impact on weight loss: self-efficacy, peer efficacy, or positive social support, or negative social support? Data was collected by the researcher conducting semi-structured interviews. These interview were conducted with ...


Telemedicine's Effect In Delivering Healthcare To The Underserved, Dylan M. Griffiths Jan 2012

Telemedicine's Effect In Delivering Healthcare To The Underserved, Dylan M. Griffiths

Richter Research Abroad Student Scholarship

By connecting patients with medical professionals through unconventional means, telemedicine programs make an attempt to bring healthcare to the underserved. The Cinterandes Foundation has constructed a program of mobile surgeries that provides patients with advanced healthcare who would otherwise not have access to any under normal circumstances. Given the prodigious nature of their work (with 18 years of operation throughout the entirety of Ecuador), a closer inspection of the potential benefits and drawbacks to their design was necessary in order to evaluate the quality of their care in this field. The foundation’s use of two different forms of telemedicine ...