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Meet Me Monday: Case Study On A Community Health Program Through The Lens Of The Elaboration Likelihood Model, Joshua Schlaich
Boise State University Theses and Dissertations
This case study employs the Elaboration Likelihood Model as a framework for understanding one Idaho/Oregon Health System's community health program and weekly walking event. Meet Me Monday, a program started in 2013 due to many organizational and federal goals to improve patient population and community health, has been perceived to have struggled with influencing increased and sustained participation. This study focuses on the communicative efforts of the Meet Me Monday community health program, and looks to gain a fuller understanding of the influences and moderating variables to participation.
Utilizing data sources such as semi-structured interviews with program organizers ...