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Articles 1 - 30 of 51

Full-Text Articles in Health Communication

West Virginia’S Sugary Drink Tax: Examining Print Media Frames In Local News Sources, Lauri Andress, Ogaga Urhie, Christine Compton Jul 2019

West Virginia’S Sugary Drink Tax: Examining Print Media Frames In Local News Sources, Lauri Andress, Ogaga Urhie, Christine Compton

Journal of Appalachian Health

Introduction: Framing is an important aspect of the policy process that helps the public and decision makers sort through and resolve highly charged claims about an issue. Through slight changes in the presentation of issues, a framing effect may alter public support. The way a proposed sugary drink tax is discussed in public discourse and by the media significantly influences policy acceptance. Given the public health significance of obesity and diabetes in West Virginia (WV) the study of media frames employed to represent a sugary drink tax policy is useful.

Methods: Using quantitative content analysis, this study assessed news articles ...


Adding Soul To The Message: Applying African American Jeremiad Rhetoric As Culturally Competent Health Communication Online, Wilbert Francisco Laveist Jul 2019

Adding Soul To The Message: Applying African American Jeremiad Rhetoric As Culturally Competent Health Communication Online, Wilbert Francisco Laveist

English Theses & Dissertations

This study examines whether online health communications targeting African Americans could be more effective by structuring the message in the format of African American jeremiad rhetoric, a culturally unique version of the American jeremiad literary form. Health disparities (also known as health inequality) persist among African Americans despite increased health knowledge, improved communication practices, and access to health facts online. The problem is systemic, and thus a predictable outcome that requires change in societal structures that produce and maintain inequality. Individual behavior changes to improve health is also necessary. Information alone does not change behavior. Altering environmental factors is also ...


Preparing Students For The Real World: Analyzing Public Relations (Pr) Education For Entry-Level Practice In The Health Industry, Olivia Maria Lason May 2019

Preparing Students For The Real World: Analyzing Public Relations (Pr) Education For Entry-Level Practice In The Health Industry, Olivia Maria Lason

Seton Hall University Dissertations and Theses (ETDs)

Public relations (PR) agencies are often called upon to service the needs of niche industry areas of practice. These areas include healthcare communication which generates over 15% of firm revenue alone. Agencies are also top-employers of PR graduates, yet literature shows students are not meeting the skills and abilities expected of an entry-level practitioner. This study examined whether entry-level foundational skills and abilities (FSAs) are taught to PR students interested in the health field. Through a content analysis of undergraduate health communication syllabi in PR programs, the study found most FSAs were addressed; however, some areas were lacking. As such ...


Rationale For A Media Literacy Intervention For Parents Of 5-10 Year Old Children, Emily Brogan-Freitas, Allie White, Hana Polizzotto, Faith Escalera, Lauren Graziani, Ashley Ima, Alex Stack May 2019

Rationale For A Media Literacy Intervention For Parents Of 5-10 Year Old Children, Emily Brogan-Freitas, Allie White, Hana Polizzotto, Faith Escalera, Lauren Graziani, Ashley Ima, Alex Stack

Student Scholar Symposium Abstracts and Posters

Children use electronic screens at younger and younger ages, but there is nascent empirical research on how parental attitudes and beliefs interact with their children’s media habits and characteristics. This exploratory study attempted to better understand how parental critical thinking skills, perception of media risk, knowledge of media effects, and media self-efficacy influence parents’ mediation of children’s media use and children’s media exposure. An online survey was conducted in which parents of children ages 5-10 answered a series of questions about the aforementioned variables. We expect the results to indicate that critical thinking skills, mediation of children ...


Source Effects Of Health Information And Digital Health Literacy Among College Students: An Elaboration Likelihood Model Perspective, Julia Morton Mar 2019

Source Effects Of Health Information And Digital Health Literacy Among College Students: An Elaboration Likelihood Model Perspective, Julia Morton

LSU Master's Theses

While advertising and persuasion is a widely researched area in mass communication, the impact of health marketing on consumer behavior remains a relatively new arena. The complex health information landscape online is comprised of both public health organizations seeking to improve health behaviors as well as businesses seeking to sell their products or services. It is well documented in the communication literature that the source of information can impact the recipient in a multitude of ways. Digital health literacy is undoubtedly an essential skill for anyone interacting with health information online, spurring the question, do individuals with low and high ...


The Effects Of Community Size, Control Over Agenda, And Contextual Variables On Zika Virus Preparation Of Public Information Officers At Local Public Health Departments, Elizabeth Johnson Avery Mar 2019

The Effects Of Community Size, Control Over Agenda, And Contextual Variables On Zika Virus Preparation Of Public Information Officers At Local Public Health Departments, Elizabeth Johnson Avery

Journal of International Crisis and Risk Communication Research

As Zika emerged as a major global health threat, public information officers (PIOs) at local public health departments across the United States prepared for outbreaks of the virus amid great uncertainty. Using the crisis and risk emergency communication (CERC) model to inform this study, PIOs (n = 226) at public health departments were surveyed to assess how community size, perceived control over health agenda, and other considerations such as resources and federal influences affected their satisfaction with Zika preparedness in their departments. These contextual, indirect factors may moderate planning efforts for Zika and other health emergencies and thus should be considered ...


Multifaceted Contents And Techniques For Designing Health Communication Courses, Maria Brann, Laura Russell Jan 2019

Multifaceted Contents And Techniques For Designing Health Communication Courses, Maria Brann, Laura Russell

Journal of Communication Pedagogy

Health communication courses explore health phenomena from various angles. Whether focusing on interpersonal and organizational relationships or addressing community and national campaigns, instructors may choose from various contents to design these courses. This essay highlights critical questions, contents, and activities useful for instructors seeking information for designing health communication courses. Moreover, the authors reflect on sensitive issues unique to these courses that instructors should take into consideration when teaching.


Perceptions Of Heart-Healthy Behaviors Among African American Adults: A Mixed Methods Study, Cheryl Der Ananian, Donna M. Winham, Sharon V. Thompson, Megan E. Tisue Nov 2018

Perceptions Of Heart-Healthy Behaviors Among African American Adults: A Mixed Methods Study, Cheryl Der Ananian, Donna M. Winham, Sharon V. Thompson, Megan E. Tisue

Food Science and Human Nutrition Publications

African Americans have a disproportionately higher risk of chronic conditions such as cardiovascular disease (CVD), type 2 diabetes, and hypertension than other ethnic or racial groups. Data regarding CVD-related perceptions and beliefs among African Americans are limited, particularly in the Southwest US. Assessment of current views regarding health and health behaviors is needed to tailor interventions to meet the unique needs of specific populations. We sought to examine knowledge, attitudes, and perceptions of African Americans living in Arizona toward CVD and etiological factors associated with health behaviors and chronic disease development to inform state health agency program development. Transcripts from ...


Health Information Discrepancies Between Internet Media And Scientific Papers Reporting On Omega-3 Supplement Research: Comparative Analysis, Daryl Nault, Ariel Beccia, Haruka Ito, Sarah Kashdan, Angela Senders Oct 2018

Health Information Discrepancies Between Internet Media And Scientific Papers Reporting On Omega-3 Supplement Research: Comparative Analysis, Daryl Nault, Ariel Beccia, Haruka Ito, Sarah Kashdan, Angela Senders

Open Access Articles

BACKGROUND: Dietary supplements are the most used complementary and alternative health modality in the United States, and omega-3 supplements continue to be the most popularly used nonvitamin or nonmineral supplements by adults. Users of dietary supplements report that they obtain health guidance from internet media resources, but there is question as to whether or not these resources provide the necessary evidence to guide health decisions. Current evidence suggests that there is a mistranslation occurring somewhere between researchers and the media.

OBJECTIVE: The aim of this study was to conduct a comparative cross-sectional analysis to identify areas of discordance created when ...


All Good And Well?: The State Of Forensic Health And Wellness Scholarship, Carson S. Kay Jul 2018

All Good And Well?: The State Of Forensic Health And Wellness Scholarship, Carson S. Kay

Speaker & Gavel

Forensic educators and students face many competitive challenges while vying for trophies and titles. However, maintaining one’s health while preparing, traveling, and competing too often falls by the wayside. Although scholars have examined the health of forensic educators and students in the past, few current research agendas address the health concerns of the forensic community. With the exception of Carmack (2016) and her collaboration with Holm (2005, 2013, 2015), forensic scholars have not actively discussed how the activity affects student and educator wellbeing since 2004. Questions still remain regarding how the speech and debate community might feasibly promote a ...


Getting To The Heart Of It: Examining Intergenerational Sensemaking Of Heart Disease, Sarah R. Petitte Jul 2018

Getting To The Heart Of It: Examining Intergenerational Sensemaking Of Heart Disease, Sarah R. Petitte

Communication Studies Theses, Dissertations, and Student Research

Using Communicated Narrative Sense-Making Theory (Koenig Kellas, 2018), this study tested how grandchildren’s perceptions of risk and knowledge about heart disease in the family, as well as relational satisfaction, changed over the course of 3 weeks as a result of engaging in a storytelling experiment. Participants included 17 grandchild participants who interviewed their grandparents to tell stories about family heart health or discuss everyday events based on random assignment into a treatment or comparison group. Additionally, participants completed measures surrounding their knowledge of heart disease, relational satisfaction with their grandparent, and their perception of risk to develop heart disease ...


Efficacy Of Technology-Based And In-Person Health Education For Behavior Change In College-Aged Women, Madeline Bremel May 2018

Efficacy Of Technology-Based And In-Person Health Education For Behavior Change In College-Aged Women, Madeline Bremel

All College Thesis Program, 2016-present

Purpose: The purpose of this study was to determine whether an in-person or technology based bone health intervention improved bone health knowledge and behaviors in college-aged women. Methods: 30 college-aged women were randomly divided into three groups: personal intervention (n = 10), technological intervention (n = 10), and control (n = 10). Both intervention groups received identical information regarding the importance of bone health and the appropriate behaviors for maintaining strong bones including weight-bearing exercise, calcium consumption, and vitamin D consumption. The technology group received the information via an online video, and the personal group via a one-on-one health intervention. Changes in bone ...


Patient Centeredness In Electronic Communication: Evaluation Of Patient-To-Health Care Team Secure Messaging, Timothy P. Hogan, Tana M. Luger, Julie E. Volkman, Mary Rocheleau, Nora Mueller, Anna M. Barker, Kim M. Nazi, Thomas K. Houston, Barbara G. Bokhour Mar 2018

Patient Centeredness In Electronic Communication: Evaluation Of Patient-To-Health Care Team Secure Messaging, Timothy P. Hogan, Tana M. Luger, Julie E. Volkman, Mary Rocheleau, Nora Mueller, Anna M. Barker, Kim M. Nazi, Thomas K. Houston, Barbara G. Bokhour

Population and Quantitative Health Sciences Publications

BACKGROUND: As information and communication technology is becoming more widely implemented across health care organizations, patient-provider email or asynchronous electronic secure messaging has the potential to support patient-centered communication. Within the medical home model of the Veterans Health Administration (VA), secure messaging is envisioned as a means to enhance access and strengthen the relationships between veterans and their health care team members. However, despite previous studies that have examined the content of electronic messages exchanged between patients and health care providers, less research has focused on the socioemotional aspects of the communication enacted through those messages.

OBJECTIVE: Recognizing the potential ...


Reducing Symptom Distress In Patients With Advanced Cancer Using An E-Alert System For Caregivers: Pooled Analysis Of Two Randomized Clinical Trials, David H. Gustafson, Lori L. Dubenske, Amy K. Atwood, Ming-Yuan Chih, Roberta A. Johnson, Fiona Mctavish, Andrew Quanbeck, Roger L. Brown, James F. Cleary, Dhavan Shah Nov 2017

Reducing Symptom Distress In Patients With Advanced Cancer Using An E-Alert System For Caregivers: Pooled Analysis Of Two Randomized Clinical Trials, David H. Gustafson, Lori L. Dubenske, Amy K. Atwood, Ming-Yuan Chih, Roberta A. Johnson, Fiona Mctavish, Andrew Quanbeck, Roger L. Brown, James F. Cleary, Dhavan Shah

Clinical Sciences Faculty Publications

Background: Symptom distress in patients toward the end of life can change rapidly. Family caregivers have the potential to help patients manage those symptoms, as well as their own stress, if they are equipped with the proper resources. Electronic health (eHealth) systems may be able to provide those resources. Very sick patients may not be able to use such systems themselves to report their symptoms but family caregivers could.

Objective: The aim of this paper was to assess the effects on cancer patient symptom distress of an eHealth system that alerts clinicians to significant changes in the patient’s symptoms ...


Listening To Unheard Voices: Nurses’ Communication Experiences With The Nrs Pain Scale, Matthew H. Barton, Kevin Stein Oct 2017

Listening To Unheard Voices: Nurses’ Communication Experiences With The Nrs Pain Scale, Matthew H. Barton, Kevin Stein

Discourse: The Journal of the SCASD

This study examines nurses’ experiences with the Numeric Rating Scale (NRS). These responses characterize the communication trials that nurses face with pain diagnosis, pain management, and overall patient care. Interviews with 20 nurses reveal three themes: subject dissatisfaction, feeling limited, and subjective satisfaction. An analysis of these themes reveals the need for renewed discussion about the way pain is communicated and the challenging expectations nurses must regularly confront. Implications for listening to important, but often quiet, even silent, voices in pain management and clinical practice are discussed.


No Stigma, No Shame: Reducing The Stigma Of Mental Illness In College Freshmen Dorms, Ashley R. Reynolds May 2017

No Stigma, No Shame: Reducing The Stigma Of Mental Illness In College Freshmen Dorms, Ashley R. Reynolds

Masters Theses

With a rise in college students who report symptoms of mental illness and the high number of college students who do not seek professional help because of the stigma of mental illness, it is evident that the stigma of mental illness on college campuses needs to be addressed. A health campaign that seeks to reduce the stigma of mental illness on campus was designed, implemented, evaluated. The Model of Stigma Communication, which explains how stigma is developed and reinforced, is a sound framework for exploring the stigma of mental illness and was used to guide the campaign. First, a survey ...


Chronic Disease Management & Fitness Trackers Through The Lens Of The Health Belief Model & Diffusion Of Innovations Theory, Amanda Folk Apr 2017

Chronic Disease Management & Fitness Trackers Through The Lens Of The Health Belief Model & Diffusion Of Innovations Theory, Amanda Folk

Masters Essays

Chronic disease has become one of the leading causes of death in the United States. The purpose of this project is to understand the motivation behind health behaviors that individuals engage in to prevent, manage, or treat chronic diseases. By simultaneously examining chronic disease and fitness trackers through the Health Belief Model and The Diffusion of Innovations Theory, external factors are exposed that influence perceptions and lead to purchase decisions. Incorporating the cost-benefit analysis of the devices confirms that associated risks and questions of accuracy do not prevent product purchases or the belief that it can improve health. Moreover, the ...


Brookings Supports Breastfeeding: Using Public Deliberation As A Community-Engaged Approach To Dissemination Of Research, Jenn Anderson, Rebecca A. Kuehl, Sara A. Mehltretter Drury, Lois Tschetter, Mary Schwaegerl, Julia Yoder, Heidi Gullickson, Jammison Lamp, Charlotte Bachman, Marilyn Hildreth Mar 2017

Brookings Supports Breastfeeding: Using Public Deliberation As A Community-Engaged Approach To Dissemination Of Research, Jenn Anderson, Rebecca A. Kuehl, Sara A. Mehltretter Drury, Lois Tschetter, Mary Schwaegerl, Julia Yoder, Heidi Gullickson, Jammison Lamp, Charlotte Bachman, Marilyn Hildreth

Communication Studies Publications

Empirical evidence demonstrates myriad benefits of breastfeeding for mother and child, along with benefits to businesses that support breastfeeding. Federal and state legislation requires workplace support for pumping and provides protections for public breastfeeding. Yet, many are unaware of these laws, and thus, support systems remain underdeveloped. We used a community-based approach to spread awareness about the evidence-based benefits of breastfeeding and breastfeeding support. We worked to improve breastfeeding support at the local hospital, among local employers, and throughout the broader community. Our coalition representing the hospital, the chamber of commerce, the university, and local lactation consultants used a public ...


Child-Mediated Health Communication: A Conceptual Framework For Increasing Stroke Literacy In Hard To Reach Populations, Olajide Williams, Ellyn Leighton-Herrmann, Mindy F. Hecht, Alexandra Desorbo, William Gerin, Monique Hedmann, Rachel Shelton, Benjamin Tolchin, James Noble Jan 2017

Child-Mediated Health Communication: A Conceptual Framework For Increasing Stroke Literacy In Hard To Reach Populations, Olajide Williams, Ellyn Leighton-Herrmann, Mindy F. Hecht, Alexandra Desorbo, William Gerin, Monique Hedmann, Rachel Shelton, Benjamin Tolchin, James Noble

Journal of Health Disparities Research and Practice

Effectively engaging economically-disadvantaged ethnic minority communities for promoting health has proved to be challenging for a variety of reasons, including factors related to healthcare access, literacy, inadequate or ineffective cultural appropriateness of materials, and the relatively low priority for health due to competing demands related to economic hardship. We have developed a framework of Child-Mediated Health Communication (CMHC), which focuses on children as channels for carrying out health promotion interventions to parents and other caregivers. CMHC is an innovative, alternative strategy for engaging this underserved population, where traditional methods of health promotion have not been successful. We discuss the theoretical ...


Adherence And Uncertainty Management: A Test Of The Theory Of Motivated Information Management, Ryan Thiel Jan 2017

Adherence And Uncertainty Management: A Test Of The Theory Of Motivated Information Management, Ryan Thiel

Graduate Student Theses, Dissertations, & Professional Papers

This study examined the main predictors of adherence to a health regimen by patients clinically diagnosed with a heart condition. The theory of motivated information management was used to illuminate salient variables including uncertainty, emotion(s), outcome expectancies, and efficacy assessments. A total of 76 participants completed an online survey, asking about variables related to the theory of motivated information management, adherence, and quality of communication between patient and physician. All together, 90.8% of patients reported properly adhering to their health regimen. The results further indicated that participants had overall low levels of uncertainty regarding their health regimen, and ...


Engaging Moms On Teen Indoor Tanning Through Social Media: Protocol Of A Randomized Controlled Trial, Sherry L. Pagoto, Katie Baker, Julia Griffith, Jessica L. Oleski, Ashley Palumbo, Barbara J. Walkosz, Joel Hillhouse, Kimberly L. Henry, David B. Buller Nov 2016

Engaging Moms On Teen Indoor Tanning Through Social Media: Protocol Of A Randomized Controlled Trial, Sherry L. Pagoto, Katie Baker, Julia Griffith, Jessica L. Oleski, Ashley Palumbo, Barbara J. Walkosz, Joel Hillhouse, Kimberly L. Henry, David B. Buller

Open Access Articles

BACKGROUND: Indoor tanning elevates the risk for melanoma, which is now the most common cancer in US women aged 25-29. Public policies restricting access to indoor tanning by minors to reduce melanoma morbidity and mortality in teens are emerging. In the United States, the most common policy restricting indoor tanning in minors involves parents providing either written or in person consent for the minor to purchase a tanning visit. The effectiveness of this policy relies on parents being properly educated about the harms of indoor tanning to their children.

OBJECTIVE: This randomized controlled trial will test the efficacy of a ...


Trans/Formations: A Photovoice Assessment Of Transgender People’S Wellness, E. Ricky Hill Nov 2016

Trans/Formations: A Photovoice Assessment Of Transgender People’S Wellness, E. Ricky Hill

Communication ETDs

The purpose of this study is to identify and understand ways transgender and gender non-conforming people living in Albuquerque, New Mexico are communicating about and understanding their health and wellness needs and the health and wellness needs of their community. Partnering with the Transgender Resource Center of New Mexico, I used a community-based participatory approach to work on a Photovoice project that identified health and wellness related needs as defined by the community. Emergent themes identified by the participants highlighted various challenges and strengths to health and wellness for transgender and gender non-conforming people. I identify five core cultural premises ...


Impact Of A Collective Intelligence Tailored Messaging System On Smoking Cessation: The Perspect Randomized Experiment, Rajani S. Sadasivam, Erin M. Borglund, Roy Adams, Benjamin M. Marlin, Thomas K. Houston Nov 2016

Impact Of A Collective Intelligence Tailored Messaging System On Smoking Cessation: The Perspect Randomized Experiment, Rajani S. Sadasivam, Erin M. Borglund, Roy Adams, Benjamin M. Marlin, Thomas K. Houston

UMass Center for Clinical and Translational Science Supported Publications

BACKGROUND: Outside health care, content tailoring is driven algorithmically using machine learning compared to the rule-based approach used in current implementations of computer-tailored health communication (CTHC) systems. A special class of machine learning systems ("recommender systems") are used to select messages by combining the collective intelligence of their users (ie, the observed and inferred preferences of users as they interact with the system) and their user profiles. However, this approach has not been adequately tested for CTHC.

OBJECTIVE: Our aim was to compare, in a randomized experiment, a standard, evidence-based, rule-based CTHC (standard CTHC) to a novel machine learning CTHC ...


Creating A Healthy Space: Forensic Educators' Sensemaking About Healthy Tournament Management Practices, Heather J. Carmack Dr. Oct 2016

Creating A Healthy Space: Forensic Educators' Sensemaking About Healthy Tournament Management Practices, Heather J. Carmack Dr.

Speaker & Gavel

Organizations are increasingly becoming concerned with the health and well-being of their members. To address these issues, organizations are creating wellness initiatives. One organization concerned with the well-being of its members is collegiate forensics. Forensic organizations have been working since the late 1990s to create formal and informal wellness initiatives to address the health of students and educators at forensic tournaments. The purpose of this study is to explore how collegiate forensic educators understand and implement these initiatives and the tensions they encounter. Collegiate forensic educators who host tournaments completed an open-ended qualitative questionnaire about formal and informal wellness initiatives ...


Understanding Perceptions Of Breast Health In A Southern Appalachian Community, Hannah Leigh Shinault Aug 2016

Understanding Perceptions Of Breast Health In A Southern Appalachian Community, Hannah Leigh Shinault

Doctoral Dissertations

Culture is central to how individuals perceive and understand health. Thus, the Appalachian culture impacts how Appalachian women perceive and maintain breast health. Using information about the broader Appalachian region and the Southern Appalachian sub-region, specifically, as well as the existing body of literature about cancer, culture, and communication theory, this qualitative study describes breast health from the point of view of women and health information providers in this region in order to better communicate about breast health maintenance practices.

Results from this study will allow individuals working with breast cancer patients and prevention to better understand how cultural identity ...


Sunsafe Health Campaign: Rationale And Planning, Jennifer Gonzales, Michelle Merritt Jun 2016

Sunsafe Health Campaign: Rationale And Planning, Jennifer Gonzales, Michelle Merritt

Communication Studies

In Spring 2016, a team of Communication Studies students researched, planned, and conducted a health campaign on the Cal Poly campus. The goal of the health campaign was to educate fellow students about the dangers of sun overexposure and provide information on how to take preventive measures to protect their skin. Communication theories and concepts were applied while the messages of the campaign were created and distributed.


Padded Assumptions: A Critical Discourse Analysis Of Patriarchal Menstruation Discourse, Kathryn M. Lese May 2016

Padded Assumptions: A Critical Discourse Analysis Of Patriarchal Menstruation Discourse, Kathryn M. Lese

Masters Theses

In 2015, Rupi Kaur’s photography project featuring a menstruating woman was censored on Instagram, a photo sharing social media platform. The menstruation censorship created a surge in public media discourse about what is and is not appropriate to discuss about menstruation. Menstruation communication is often discrete or invisible in dominant discourse and focuses of medicalization rather than the social norms of “performing menstruation”. This thesis explores menstruation communication in public media discourse and examines how it empowers and disempowers the menstruating female body. Themes including the everyday language of menstruation, patriarchal censorship of women’s bodies, shame and stigma ...


“Knee High To A Grasshopper”: An Exploration Of Appalachian Youth, Family Communication Patterns, And Depression, Cori Howard May 2016

“Knee High To A Grasshopper”: An Exploration Of Appalachian Youth, Family Communication Patterns, And Depression, Cori Howard

Masters Theses

This thesis examined factors related to family communication and the prevalence of depression in Appalachian youth. Two quantitative studies were utilized to gather data. The first study tested the measures on Virginia college students to determine if family communication and depressive symptomology were related. Study two took place in one Virginia high school and one North Carolina high school that were identified to be in the Appalachian region. Utilizing a conformity orientation family communication style was positively correlated with depressive symptomology in both the college sample and in the Appalachian samples.


Superman And Wonder Woman: French Champions For Hiv/Aids Prevention Of Failed Aids Campaign?, Stephen M. Croucher, Terry L. Rentner Feb 2016

Superman And Wonder Woman: French Champions For Hiv/Aids Prevention Of Failed Aids Campaign?, Stephen M. Croucher, Terry L. Rentner

Speaker & Gavel

In 2004, the French government sponsored an AIDS/HIV prevention campaign; AIDES.ORG using photos of AIDS infected Superman and Wonder Woman to persuade adolescents to adopt preventative behaviors. This article asserts campaign organizers cancelled the campaign because it failed to provide audience efficacy and incorrectly manipulated fear in its campaign messages. Moreover, this article compares the AIDES.ORG campaign to other AIDS/HIV campaigns and argues effective health communication campaigns must provide efficacy to facilitate adoption of desired preventative behaviors. The Social Norms Approach is offered as an alternative method for developing effective health communication campaigns.


Functional Brain Imaging Predicts Public Health Campaign Success, Emily B. Falk, Matthew B. O'Donnell, Steven Tompson, Richard Gonzalez, Sonya Dal Cin, Victor J. Strecher, Kenneth M. Cummings, Lawrence An Feb 2016

Functional Brain Imaging Predicts Public Health Campaign Success, Emily B. Falk, Matthew B. O'Donnell, Steven Tompson, Richard Gonzalez, Sonya Dal Cin, Victor J. Strecher, Kenneth M. Cummings, Lawrence An

Departmental Papers (ASC)

Mass media can powerfully affect health decision-making. Pre-testing through focus groups or surveys is a standard, though inconsistent, predictor of effectiveness. Converging evidence demonstrates that activity within brain systems associated with self-related processing can predict individual behavior in response to health messages. Preliminary evidence also suggests that neural activity in small groups can forecast population-level campaign outcomes. Less is known about the psychological processes that link neural activity and population-level outcomes, or how these predictions are affected by message content. We exposed 50 smokers to antismoking messages and used their aggregated neural activity within a ‘self-localizer’ defined region of medial ...