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Health Communication Commons

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Articles 1 - 3 of 3

Full-Text Articles in Health Communication

Social Marketing And Diffusion-Based Strategies For Communicating With Unique Populations: Hiv Prevention In San Francisco, James Dearing, Everett Rogers, Gary Meyer, Michelle Campo Sep 1996

Social Marketing And Diffusion-Based Strategies For Communicating With Unique Populations: Hiv Prevention In San Francisco, James Dearing, Everett Rogers, Gary Meyer, Michelle Campo

Michelle L. Campo

We conducted a 2-year investigation of the extent to which strategies based on social marketing and diffusion of innovations concepts are used in preventive health communication with unique (highly ostracized) populations. Of the 49 organizations in San Francisco that operate HIV prevention programs (N=100),programs that most highly targeted unique populations were surveyed. Personal interviews were then conducted with 38 staff leaders who operated the most and least effective programs. Audiotapes and transcripts were content analyzed to identify the strategies used by program staff. Strategies based on social marketing concepts were more prevalent than strategies based on the diffusion ...


Changes In Communication After The Diagnosis Of An Illness, Kimberly M. Sniderman Jun 1996

Changes In Communication After The Diagnosis Of An Illness, Kimberly M. Sniderman

Master's Theses

A cancer, HIV, or AIDS diagnosis may alter a person's life. This may be exhibited communicatively, particularly when people with illnesses (PWI) disclose their diagnosis to people without illnesses (PWOI). The present study examined the premise that communication between PWI and PWOI was likely to be affected by illness disclosure. PWI were asked whether and how (positively or negatively) they perceived communication to change in family, doctor, nurse, other health care professional and their own contexts. Results indicated that PWI communication did change, though this was not found across contexts. Specific types of communication changes PWI experienced included greater ...


Rising Temperatures: Rising Tides, Prof. Elizabeth Burleson Jan 1996

Rising Temperatures: Rising Tides, Prof. Elizabeth Burleson

Prof. Elizabeth Burleson

Transboundary environmental problems do not distinguish between political boundaries. Global warming is expected to cause thermal expansion of water and melt glaciers. Both are predicted to lead to a rise in sea level. We must enlarge our paradigms to encompass a global reality and reliance upon global participation.