Open Access. Powered by Scholars. Published by Universities.®

Health Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

Departmental Papers (ASC)

FMRI

Articles 1 - 1 of 1

Full-Text Articles in Health Communication

Functional Brain Imaging Predicts Public Health Campaign Success, Emily B. Falk, Matthew B. O'Donnell, Steven Tompson, Richard Gonzalez, Sonya Dal Cin, Victor J. Strecher, Kenneth M. Cummings, Lawrence An Feb 2016

Functional Brain Imaging Predicts Public Health Campaign Success, Emily B. Falk, Matthew B. O'Donnell, Steven Tompson, Richard Gonzalez, Sonya Dal Cin, Victor J. Strecher, Kenneth M. Cummings, Lawrence An

Departmental Papers (ASC)

Mass media can powerfully affect health decision-making. Pre-testing through focus groups or surveys is a standard, though inconsistent, predictor of effectiveness. Converging evidence demonstrates that activity within brain systems associated with self-related processing can predict individual behavior in response to health messages. Preliminary evidence also suggests that neural activity in small groups can forecast population-level campaign outcomes. Less is known about the psychological processes that link neural activity and population-level outcomes, or how these predictions are affected by message content. We exposed 50 smokers to antismoking messages and used their aggregated neural activity within a ‘self-localizer’ defined region of medial ...