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Departmental Papers (ASC)

Biological Psychology

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Full-Text Articles in Health Communication

Associations Between Coherent Neural Activity, Nicole Cooper, Steven Tompson, Matthew B. O'Donnell, Jean M. Vettel, Danielle S. Bassett, Emily B. Falk Apr 2018

Associations Between Coherent Neural Activity, Nicole Cooper, Steven Tompson, Matthew B. O'Donnell, Jean M. Vettel, Danielle S. Bassett, Emily B. Falk

Departmental Papers (ASC)

Objective: Worldwide, tobacco use is the leading cause of preventable death and illness. One common strategy for reducing the prevalence of cigarette smoking and other health risk behaviors is the use of graphic warning labels (GWLs). This has led to widespread interest from the perspective of health psychology in understanding the mechanisms of GWL effectiveness. Here we investigated differences in how the brain responds to negative, graphic warning label-inspired antismoking ads and neutral control ads, and we probed how this response related to future behavior.

Method: A group of smokers (N = 45) viewed GWL-inspired and control antismoking ads while undergoing ...


Brain Activity In Self- And Value-Related Regions In Response To Online Antismoking Messages Predicts Behavior Change, Nicole Cooper, Steven Tompson, Matthew B. O'Donnell, Emily B. Falk Jan 2015

Brain Activity In Self- And Value-Related Regions In Response To Online Antismoking Messages Predicts Behavior Change, Nicole Cooper, Steven Tompson, Matthew B. O'Donnell, Emily B. Falk

Departmental Papers (ASC)

In this study, we combined approaches from media psychology and neuroscience to ask whether brain activity in response to online antismoking messages can predict smoking behavior change. In particular, we examined activity in subregions of the medial prefrontal cortex linked to self- and value-related processing, to test whether these neurocognitive processes play a role in message-consistent behavior change. We observed significant relationships between activity in both brain regions of interest and behavior change (such that higher activity predicted a larger reduction in smoking). Furthermore, activity in these brain regions predicted variance independent of traditional, theory-driven self-report metrics such as intention ...