Open Access. Powered by Scholars. Published by Universities.®

Health Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

The University of San Francisco

International Public Health

Theses/Dissertations

Articles 1 - 1 of 1

Full-Text Articles in Health Communication

Do Marketing Strategies Impact Condom Sales In Uganda?, Meyhar Mohammed May 2017

Do Marketing Strategies Impact Condom Sales In Uganda?, Meyhar Mohammed

Master's Theses

What attracts people to buy condoms? HIV/AIDS remain one of the biggest health dangers of the world, especially in Sub-Saharan Africa. A lot of efforts have been pursued in the past two decades to drastically reduce prevalence of HIV and increase awareness about preventive mechanisms. In order to prevent relapse of success achieved so far, it is important to recognize transformation of consumer behavior due to growth in social networks, education and awareness over time. There are a lot of behavioral triggers captured by social marketing interventions in the field of public health. In an attempt to investigate the ...