Open Access. Powered by Scholars. Published by Universities.®

Health Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

Iowa State University

Sexual Scripts

Articles 1 - 1 of 1

Full-Text Articles in Health Communication

Sexual Goals-Plans-Actions: Toward A Sexual Script In Marriage, Tina Coffelt, Jon A. Hess Apr 2015

Sexual Goals-Plans-Actions: Toward A Sexual Script In Marriage, Tina Coffelt, Jon A. Hess

English Publications

This study introduces a sexual script in heterosexual marriage, based on interviews with 12 married women and 13 married men. The qualitative data analysis revealed a two-phase sexual script, beginning with priming messages and culminating in synchronizing messages. Synchronizing messages took one of three forms—in-synch, token acceptance, or out-of-synch. In-synch messages showed alignment between an initiation message and an acceptance message such that a sexual episode occurred. Token acceptance messages, made by women, conveyed compliance with a sexual episode despite low desire. Out-of-synch messages rejected an initiation message.