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Health Communication Commons

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Public Health Education and Promotion

Departmental Papers (SPP)

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Full-Text Articles in Health Communication

Self-Presentation On The Web: Agencies Serving Abused And Assaulted Women, Susan B. Sorenson, Rui Shi, Jingwen Zhang, Jia Xue Apr 2014

Self-Presentation On The Web: Agencies Serving Abused And Assaulted Women, Susan B. Sorenson, Rui Shi, Jingwen Zhang, Jia Xue

Departmental Papers (SPP)

Objectives. We examined the content and usability of the Web sites of agencies serving women victims of violence.

Methods. We entered the names of a systematic 10% sample of 3774 agencies listed in 2 national directories into a search engine. We took (in April 2012) and analyzed screenshots of the 261 resulting home pages and the readability of 193 home and first-level pages.

Results. Victims (94%) and donors (68%) were the primary intended audiences. About one half used social media and one third provided cues to action. Almost all (96.4%) of the Web pages were rated “fairly difficult” to ...