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Health Communication Commons

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Public Health

Theses/Dissertations

2011

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Full-Text Articles in Health Communication

The Role Of The Mass Media In Women’S Infant Feeding Decisions: A Dissertation, Paula Bylaska-Davies Jun 2011

The Role Of The Mass Media In Women’S Infant Feeding Decisions: A Dissertation, Paula Bylaska-Davies

Graduate School of Nursing Dissertations

Breastfeeding has been established as providing the best and most complete nutrition for newborns, as this method promotes the infant’s health and supports infant growth (American Academy of Pediatrics [AAP], 2005). Mass media have been suggested as powerful and universal means of communication with the potential to impact social norms. Thus, this qualitative descriptive study explored, within the context of the Socioecological Framework, women’s decision making on whether to breastfeed or bottle-feed their infants and the effect of mass media on their decision.

Data were collected in individual audiotaped interviews with participants recruited from the Massachusetts Breastfeeding Coalition ...