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Organizational Communication

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Trailblazing Healthcare: Institutionalizing And Integrating Complementary Medicine, Barbara F. Sharf, Patricia Geist Martin, Kevin-Khristián Cosgriff-Hernández, Julia Moore Dec 2012

Trailblazing Healthcare: Institutionalizing And Integrating Complementary Medicine, Barbara F. Sharf, Patricia Geist Martin, Kevin-Khristián Cosgriff-Hernández, Julia Moore

Papers in Communication Studies

Objectives — This study examines three integrative health centers to understand their (1) historical development, organizational goals, and modalities, (2) the processes and challenges of integrating complementary and allopathic medicine, while encouraging staff collaboration, and (3) how each center becomes institutionalized within their community.

Methods — We focus on three organizational case studies that reflect varying forms of integrative health care practices in three U.S. cities. Participant-observation and in-depth interviews with center directors were analyzed qualitatively.

Results — Important patterns found within the three cases are (1) the critical role of visionary biomedical practitioners who bridge complementary and allopathic practices, (2) communicating ...