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Communication

Honors Projects in Communication

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Full-Text Articles in Gender, Race, Sexuality, and Ethnicity in Communication

Examining The Impact Of Communication And Leadership Styles Of Women: Perceptions Of Effectiveness By Subordinates, Samantha Scoca Apr 2018

Examining The Impact Of Communication And Leadership Styles Of Women: Perceptions Of Effectiveness By Subordinates, Samantha Scoca

Honors Projects in Communication

The number of female managers in American companies has been increasing with female management making up 63.4% of S&P 500 companies (Catalyst 2018). Female leaders have traditionally been at a disadvantage by social norms that surround masculine corporate America. Women have often been categorized as communal leaders that focus on the collective efforts of the team they manage (Eagly 1987). They communicate using interpersonally-oriented dimensions including collaboration, relationship building and information sharing as well (Appelbaum et.al 2013). Male leadership and communication styles, on the other hand, have been mentally associated with agentic qualities such as being aggressive and having results oriented outcomes (Eagly 1987). The current body of research asserts that women often face a “double bind” situation where if they act more agentic, than they are considered aggressive and often disliked and if they act communally they are not viewed as an effective leader (Northouse, 2004; Eagly & Carly, 2007). Looking exclusively at the perceptions of women leaders who manage male and female employees, this qualitative study tries to understand the perceptions that male and female employees have of their female boss’s leadership and communication styles. The researcher interviewed 5 triads (N=15) using a grounded-theory approach and semi-structured interviews. The results of this research study suggest that while male and female subordinates positively viewed their female bosses as effective leaders with open communication styles, the ...


Miss Olympic Athlete? A Content Analysis Of Nbc’S Primetime Interviews During The 2016 Summer Olympic Games, Caroline Butts Apr 2017

Miss Olympic Athlete? A Content Analysis Of Nbc’S Primetime Interviews During The 2016 Summer Olympic Games, Caroline Butts

Honors Projects in Communication

The 2016 Summer Olympic Games in Rio de Janeiro has further exposed the difference in sports reporting between sexes. Creating social media controversy, viewers called out the sexist commentary directed towards women athletes emphasizing their relationship status, how many children they have, and male athlete accomplishments over the female’s athletic ability. This content analysis will dive deeper into NBC’s prime-time coverage of the twenty-third Olympiad, examining the sport and non-sport questions brought up during interviews with the male and female athletes. With reporters possessing more control over what is discussed on-air, when compared to live commentators, the goal ...


Gender Advertisements: Replication Of A Classic Work Examining Women, Magazines, And Facebook Photographs, Erica Lawton Apr 2009

Gender Advertisements: Replication Of A Classic Work Examining Women, Magazines, And Facebook Photographs, Erica Lawton

Honors Projects in Communication

In 1979, Erving Goffman published Gender Advertisements, the seminal work in critiquing gender displays in advertising. Goffman noted seven major phenomena that demonstrated the cultural infantilization of women and their ritualized subordination in advertisements. This study, conducted in Goffman’s phenomenological tradition, investigates modern commercial advertisements to update Goffman’s work and determine the presence of a new phenomenon, the mechanization of women. Advertisements were collected and studied based on Goffman’s five coding categories: relative size, feminine touch, function ranking, ritualization of subordination, and licensed withdrawal. In addition, Facebook photographs were analyzed based on the same coding categories to ...