Open Access. Powered by Scholars. Published by Universities.®

Doctoral Dissertations

Commodity culture

Articles 1 - 1 of 1

Full-Text Articles in Gender, Race, Sexuality, and Ethnicity in Communication

Signs Of Wildness: Codes Of The “Primitive” In Masculine Commodity Culture, Matthew P. Ferrari Sep 2014

Signs Of Wildness: Codes Of The “Primitive” In Masculine Commodity Culture, Matthew P. Ferrari

Doctoral Dissertations

This project broadly examines articulations of the “primitive” emerging from various sites of popular cultural production, considering their operation within the wider “semioscape”– defined by Thurlow and Aiello (2007) as “the globalizing circulation of symbols, sign-systems, and meaning-making practices.” Taking my lead from Kurusawa (2002, 2004), Torgovnik (1991, 1998), Chow (1995), and Di Leonardo (1998), who have demonstrated the importance of the “primitive” as an interpretive discourse, I add to this body of thought by extending its scope into the realm of popular media and cultural production, examining cases within film, television, advertising, sports, and associated lifestyle commodities. I pose ...