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Eastern Illinois University

Developmental Psychology

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Full-Text Articles in Gender, Race, Sexuality, and Ethnicity in Communication

A Survey Of Sex Typing On Prime Time Television, Patricia Sue Henry Jan 1978

A Survey Of Sex Typing On Prime Time Television, Patricia Sue Henry

Masters Theses

According to former FCC Commissioner Nicholas Johnson, the average child will spend nearly 25,000 hours in front of a television before he or she is eighteen years old. With this fact in mind, I wondered what America's children learn from watching prime time television regarding sex-typing, or the characteristics which are considered appropriately masculine or feminine.

A review of related literature showed that critics in the early 70s pointed out that women portrayed on television were less numerous than men, less intelligent, brave, and adventuresome. In short, women were stereotyped as supportive underlings.

To find out if women ...