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Eastern Illinois University

Broadcast and Video Studies

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Full-Text Articles in Gender, Race, Sexuality, and Ethnicity in Communication

Communication & Popular Culture, Marita Gronnvoll Jan 2019

Communication & Popular Culture, Marita Gronnvoll

Syllabi

This course examines popular culture and the emergence of mass culture in the United States. Itstarts from the premise that popular culture, far from being a frivolous or debased alternative to“high culture”, is in fact an important site of popular expression, social instruction, and culturalconflict, and thus deserves critical attention. We examine theoretical texts that help us to “read”popular culture, even as we study specific forms and artifacts of popular culture: from televisionshows to Hollywood movies, graphic novels to advertisements, and popular music to fiction.Throughout the course, we ground what we call “culture” in political, economic, and ...


Viewer's Perception Of Local Television Anchors: A Gender Based Study, Mary Elizabeth Wagner Jan 1994

Viewer's Perception Of Local Television Anchors: A Gender Based Study, Mary Elizabeth Wagner

Masters Theses

A number of studies conducted by Lin (1992), Meeske (1992), Stone and Lee (1990), and Weinthal and O'Keefe (1984) have examined which variables are rated highest and most prominent by respondents toward television anchors. Professionalism, voice and speech, personal appeal, and attractiveness have been among the top rated variables, but they have never been researched within a single study. This study examines the above variables for local male and female television anchors and discovers which was rated the highest by male and female respondents. Significant findings within this study include male respondents perceive professionalism to be the highest rated ...