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Articles 1 - 2 of 2
Full-Text Articles in Gender, Race, Sexuality, and Ethnicity in Communication
Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi
Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi
Education Doctoral Dissertations in Leadership
The purpose of this study was to understand how advertising agency culture affects the long-term careers of women account executives as they age. The primary research questions were: 1) How do self-image and cultural stereotypes affect the decision to enter the advertising business; 2) How do women navigate the male-dominated culture of the ad agency; 3) What strategies do women use to get ahead in advertising; 4) How do women survive long term in a culture that favors youth? Qualitative data was collected via unstructured, one-on-one, in-depth interviews with a nationally sourced sample 15 female advertising account executives aged 40 ...
A New Game: Shifting The Leadership Culture To Close The Gender Gap In Corporate America, Deborah F. Koland
A New Game: Shifting The Leadership Culture To Close The Gender Gap In Corporate America, Deborah F. Koland
Education Doctoral Dissertations in Leadership
This research sought to answer the questions, “Why does the leadership gender gap persist in Corporate America? How does the corporation bring gender parity to the executive suite sooner than 70 years from now” (Catalyst, 2005)? The Fortune 500 (i.e., the largest publically held companies in the United States in terms of revenue) represented the data pool for this qualitative grounded theory study. Data gathering took place through in-depth interviews held with 22 women leaders (i.e., director, vice president, senior vice president, executive vice president, president, chief executive officer, and chief operating officer levels). Because only women understand ...