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American Studies

2006

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Full-Text Articles in Gender, Race, Sexuality, and Ethnicity in Communication

The Role And Effect Of Advertising On Women During World War Ii, Laura Elizabeth Francis Apr 2006

The Role And Effect Of Advertising On Women During World War Ii, Laura Elizabeth Francis

Undergraduate Theses and Capstone Projects

Advertising had an overwhelming effect on women during World War II; many women were influenced by advertising in the media to behave a certain way, buy certain products, and also support the war effort in a variety of ways. In the 1940s while many American women’s husbands, fiances, boyfriends, brothers, and sons were going off to fight in the War abroad, many women were fighting a war of their own on the home front. While men could prove they were active patriotic citizens by fighting in the military and taking government positions, female’s roles were re-written to show ...