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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

2013

Sociology

UCF Forum

Brands

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Full-Text Articles in Social and Behavioral Sciences

When Do We Stop Caring About The Brands That Define Us?, Nathan Holic Jul 2013

When Do We Stop Caring About The Brands That Define Us?, Nathan Holic

UCF Forum

During the decade leading up to the birth of my son, I averaged 44 ounces of Diet Coke every single day, an amount equal to the volume of the original 7-Eleven Super Big Gulp cup. Forty-four ounces a day, though some days I went with BP or Mobil, anywhere with a soda fountain. Forty-four ounces a day, and that includes those days when I visited restaurants where only Pepsi was served, and sick days when I couldn’t leave bed or even swallow. In fact, when factoring in the number of “free-fills” scored at various eateries, 44 ounces is probably ...