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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

2009

University of Massachusetts Amherst

Graduate Students Author Gallery

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

The Mother’S Gaze And The Model Child: Reading Print Ads For Designer Children’S Clothing, Chris Boulton Oct 2009

The Mother’S Gaze And The Model Child: Reading Print Ads For Designer Children’S Clothing, Chris Boulton

Graduate Students Author Gallery

This audience analysis considers how two groups of mothers, one affluent and mostly white and the other low-income and mostly of color, responded to six print ads for designer children’s clothing. I argue that the gender and maternal affiliations of these women—which coalesce around their common experience of the male gaze and a belief that children’s clothing represents the embodied tastes of the mother—are ultimately overwhelmed by distinct attitudes towards conspicuous consumption, in-group/out-group signals, and even facial expressions. I conclude that, when judging the ads, these mothers engage in a vicarious process referencing their own ...


Professional Resource: Code Of Best Practices In Fair Use For Media Literacy Education, Chris Boulton Jan 2009

Professional Resource: Code Of Best Practices In Fair Use For Media Literacy Education, Chris Boulton

Graduate Students Author Gallery

New media and communication technologies have expanded both our object of study and the range of techniques for teaching our students, but powerful gatekeepers remain. From corporate owners crying foul when we quote from copyrighted material to school administrators haunted by the specter of lawsuits, a culture of fear has descended over teaching in the digital age, bombarding us with a myriad of confusing guidelines and dubious restrictions. Some have pushed back, arguing that our right to access and produce media in educational settings is protected by the doctrine of “fair use” as outlined in Section 107 of the Copyright ...