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Social and Behavioral Sciences Commons

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Articles 1 - 5 of 5

Full-Text Articles in Social and Behavioral Sciences

Metaphors In Conversational Context: Toward A Connectivity Theory Of Metaphor Interpretation, L. David Ritchie Nov 2009

Metaphors In Conversational Context: Toward A Connectivity Theory Of Metaphor Interpretation, L. David Ritchie

Communication Faculty Publications and Presentations

The model proposed in this article merges the cognitive and social elements of metaphor use and interpretation in the cognitive representation of mutual cognitive environment (Sperber & Wilson, 1986/1995) or common ground (Clark, 1996). The proposed principle of metaphor interpretation is based on the interaction of both vehicle and topic with the common ground. Because common ground is inherently problematic, it is rarely accurate to discuss "the meaning of" a metaphor, as if metaphors must have a single well-specified meaning. Each metaphor is interpreted in the particular communicative context in which it is encountered, and individual interpretations will not necessarily ...


Relevance And Simulation In Metaphor, L. David Ritchie Nov 2009

Relevance And Simulation In Metaphor, L. David Ritchie

Communication Faculty Publications and Presentations

Recent writings have done much to develop and extend Relevance Theory as an account of metaphors and other "loose" language use. However, it is argued in this essay that Relevance Theory still leaves important gaps in its explanation and does not adequately address the "circularity" issue that has been raised. It is proposed that Perceptual Simulation Theory usefully extends Relevance Theory by providing a detailed cognitive mechanism for the "broadening" and "narrowing" specified by Relevance Theory. Extending Relevance Theory to include the cognitive mechanisms posited by Perceptual Simulation Theory also extends the reach of Relevance theory and enhances its ability ...


The Importance Of Interpersonal Discussion And Self-Efficacy In Knowledge, Attitude, And Practice Models, Joyee S. Chatterjee, Anurudra Bhanot, Lauren B. Frank, Sheila T. Murphy, Gerry Power Jun 2009

The Importance Of Interpersonal Discussion And Self-Efficacy In Knowledge, Attitude, And Practice Models, Joyee S. Chatterjee, Anurudra Bhanot, Lauren B. Frank, Sheila T. Murphy, Gerry Power

Communication Faculty Publications and Presentations

This study contributes to the theoretical discussions about the influence of education-entertainment programming on consumers of the genre. Data from the end-line evaluation of an EE program produced by the BBC World Service Trust in India, Jasoos (Detective) Vijay, is used. The analysis focused on 834 sexually active young men, the key demographic target audience for the program. Using structural equation modeling techniques, an initial knowledge, attitudes, and practices model is examined. Adding self-efficacy and interpersonal discussion improve this model. Not only is interpersonal discussion important, but the target others with whom that discussion occurs are also important for predicting ...


"The Ivory Tower" On An "Unstable Foundation": Playful Language, Humor, And Metaphor In The Negotiation Of Scientists' Identities, L. David Ritchie, Char Schell Apr 2009

"The Ivory Tower" On An "Unstable Foundation": Playful Language, Humor, And Metaphor In The Negotiation Of Scientists' Identities, L. David Ritchie, Char Schell

Communication Faculty Publications and Presentations

In this essay we argue that metaphor and language play generally should be analyzed in the context of actual conversations, not as a peripheral or incidental part of the discourse, but as an integral part of both topic-centered and relational work. We examine several instances of playful metaphor, humor, and irony that occurred during a one-hour focus-group discussion among a group of scientists discussing their role in communicating about science with laypersons. During the course of this discussion, word play, humorous insults, and the elaboration and reconstruction of metaphorical idioms are used for a variety of purposes, including reinforcement of ...


Citizens’ Local Political Knowledge And The Role Of Media Access, Lee Shaker Jan 2009

Citizens’ Local Political Knowledge And The Role Of Media Access, Lee Shaker

Communication Faculty Publications and Presentations

Locally based media institutions that have been at the core of citizens' media environments for generations are facing an onslaught of new competition from new media. The twin goals of this article are to expand our understanding of the distribution of local political knowledge in general and to specifically examine the relevance of media access. The article suggests that media access does bear upon levels of local political knowledge and confirms that citizens who are knowledgeable about local politics do not mirror the profile of those who are knowledgeable about national politics.