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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

2009

Iowa State University

Framing

Articles 1 - 3 of 3

Full-Text Articles in Social and Behavioral Sciences

Ethanol In The Media Agenda: The Life Cycle Of An Issue In Different Geographic Areas, Shoshana Esther Hebshi Jan 2009

Ethanol In The Media Agenda: The Life Cycle Of An Issue In Different Geographic Areas, Shoshana Esther Hebshi

Graduate Theses and Dissertations

The rise of ethanol as a fuel alternative has come with much controversy over its true benefits. Much of this debate has been played out in the media. This study aims to determine patterns in media coverage of ethanol through a content analysis of reports published from 1999 to 2008 in three newspapers whose respective service areas exhibit different dispositions about the topic--the Des Moines Register, the Houston Chronicle and the Fresno Bee. The study also aimed to expand on the attributes of coverage within each identified phase of the coverage cycle

The study found only one cycle of pre-hoopla ...


Audience Frames Elicited By Televised Political Advertising, Elizabeth Emma Geske Jan 2009

Audience Frames Elicited By Televised Political Advertising, Elizabeth Emma Geske

Graduate Theses and Dissertations

This study used audience analysis to examine the audience frames elicited by political advertising. Eighteen participants between the ages of 25-60 were interviewed and asked questions about their individual responses to political advertising. Overall, this study found that five common frames were elicited: political cynicism frame, issue frame, third person frame, gender frame and ad frame. This study also examined audience frames elicited uniquely by positive and negative ads as well as the role that political advertising plays in the meaning-making process for voters. Overall, the study concluded that voters do not get much, if any use out of political ...


How Iowa Newspapers Mirror And Shape The Attitudes And Opinions Of Iowans About Immigration, Patti Brown Jan 2009

How Iowa Newspapers Mirror And Shape The Attitudes And Opinions Of Iowans About Immigration, Patti Brown

Graduate Theses and Dissertations

With heightened concerns for national safety since the September 11 terrorist attacks and with more than 12 million foreign nationals who lack proper entry documentation residing in the United States, stories about illegal immigration has been among the top news stories. Using the both qualitative and quantitative research methodologies, including content analysis, case study, and opinion research polling conducted by researchers at the University of Iowa, this study (1) explores framing effects as an independent variable and posits that media frames can find their way into and thus influence audience frames; (2) examines how three community newspapers covered complex and ...