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Social and Behavioral Sciences Commons

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Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Developing A Rural Renaissance Community Index: A Multi-Disciplinary Project With Research And Outreach Elements, Ann Marie Fiore, Linda S. Niehm, Christopher Seeger, Jessica L. Hurst, Daniel Russell, Steven Garasky, Sara J. Kadolph Jan 2009

Developing A Rural Renaissance Community Index: A Multi-Disciplinary Project With Research And Outreach Elements, Ann Marie Fiore, Linda S. Niehm, Christopher Seeger, Jessica L. Hurst, Daniel Russell, Steven Garasky, Sara J. Kadolph

Apparel, Events and Hospitality Management Conference Proceedings and Presentations

The main purpose of this project was to develop a multi-functional instrument to capture information about the relative attractiveness of rural community features, including retail offerings, to the Creative Class as well as other prospective residents.


Television Shopping: The Effect Of Persuasive Strategies On Parasocial Interaction, Subjective Well-Being, And Impulse Buying Tendency Among Older Women, Min-Sun Lee, Ann Marie Fiore Jan 2009

Television Shopping: The Effect Of Persuasive Strategies On Parasocial Interaction, Subjective Well-Being, And Impulse Buying Tendency Among Older Women, Min-Sun Lee, Ann Marie Fiore

Apparel, Events and Hospitality Management Conference Proceedings and Presentations

The purpose of this study was to investigate the effects of persuasive strategies on middle-aging and older consumers' perceived parasocial interactions and consequent effects on perceived social involvement, perceived loneliness, mood, perceived, risk, and impulse buying tendency in the television home shopping environment.