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Articles 1 - 15 of 15

Full-Text Articles in Social and Behavioral Sciences

Television Shopping: The Effect Of Persuasive Strategies On Parasocial Interaction, Subjective Well-Being, And Impulse Buying Tendency Among Older Women, Min-Sun Lee, Ann Marie Fiore Jan 2009

Television Shopping: The Effect Of Persuasive Strategies On Parasocial Interaction, Subjective Well-Being, And Impulse Buying Tendency Among Older Women, Min-Sun Lee, Ann Marie Fiore

Apparel, Events and Hospitality Management Conference Proceedings and Presentations

The purpose of this study was to investigate the effects of persuasive strategies on middle-aging and older consumers' perceived parasocial interactions and consequent effects on perceived social involvement, perceived loneliness, mood, perceived, risk, and impulse buying tendency in the television home shopping environment.


Self-Assessment Of Oral Communication Presentations In Food Science And Nutrition, Cheryl A. Reitmeier, Denise A. Vrchota Jan 2009

Self-Assessment Of Oral Communication Presentations In Food Science And Nutrition, Cheryl A. Reitmeier, Denise A. Vrchota

English Publications

Self-assessment allows learners to observe, analyze, and evaluate their own performances. Self-reflection allows the student to assess his or her communication skill level and progress against a standard. Additionally, the implementation of self-assessment through carefully prepared classroom experiences enables learners to manage their own learning and encourages the habit of lifelong learning. The objective of this study was to compare self-evaluation formats for assessment of an oral communication activity. Senior students in 2 sections of a 1-credit seminar course were videotaped while presenting 30-min oral presentations to the class. Students viewed their presentations and assessed theirwork using either a scoring ...


Ethanol In The Media Agenda: The Life Cycle Of An Issue In Different Geographic Areas, Shoshana Esther Hebshi Jan 2009

Ethanol In The Media Agenda: The Life Cycle Of An Issue In Different Geographic Areas, Shoshana Esther Hebshi

Graduate Theses and Dissertations

The rise of ethanol as a fuel alternative has come with much controversy over its true benefits. Much of this debate has been played out in the media. This study aims to determine patterns in media coverage of ethanol through a content analysis of reports published from 1999 to 2008 in three newspapers whose respective service areas exhibit different dispositions about the topic--the Des Moines Register, the Houston Chronicle and the Fresno Bee. The study also aimed to expand on the attributes of coverage within each identified phase of the coverage cycle

The study found only one cycle of pre-hoopla ...


Questions About Accountability And Illegality Of Virtual Rape, Melissa Mary Fenech Sander Jan 2009

Questions About Accountability And Illegality Of Virtual Rape, Melissa Mary Fenech Sander

Graduate Theses and Dissertations

Virtual rape is not a new phenomenon in virtual communities, as Julian Dibbell’s 1993 article pointed out, but it is beginning to gain attention in some scholarly circles. Of the articles specifically covering virtual rape, most focus on whether or not virtual rape is “real” while some attempt to isolate its social construction. Only one scholar to date has argued the legality of the offense, but limited the discussion only to consensual virtual rape. With this in mind, this thesis is focused on defining non–consensual virtual rape, comparing and contrasting it to other types of online deviance such ...


Inter-Media Agenda-Setting Effects Among Chinese Newspapers, Chinese Blogs And The New York Times During Coverage Of The Beijing 2008 Olympic Games, Xiaomin Qian Jan 2009

Inter-Media Agenda-Setting Effects Among Chinese Newspapers, Chinese Blogs And The New York Times During Coverage Of The Beijing 2008 Olympic Games, Xiaomin Qian

Graduate Theses and Dissertations

The unique characteristics of blogs make them a new important media outlet. As the population of Internet users grows rapidly, blogging has become one of the most popular online activities in China. To examine whether blogs have an inter-media agenda-setting function similar to the traditional media, this study applies content analysis, cross-lagged correlation analysis, and Rozelle-Campbell baseline analysis to explore the causal relationship among Chinese newspapers--the Southern Metropolis, the Beijing News, the Modern Express--Chinese blogs, and the New York Times on issues related to the 2008 Beijing Olympics both for a short term (1 week) and a long term (1 ...


Framing Of The 2008 Presidential Election In Print News, Erin Kathleen O'Gara Jan 2009

Framing Of The 2008 Presidential Election In Print News, Erin Kathleen O'Gara

Graduate Theses and Dissertations

This study examines newspaper coverage of the Democratic and Republican presidential and vice presidential candidates in the 2008 U.S. election. Since the composition of candidates involved in this election is so unprecedented, this study seeks to uncover the ways in which they are portrayed through the lens of framing theory. The study focused on three major frames: experience, race and viability. A total of 225 newspaper articles randomly collected from The New York Times, the Chicago Tribune and USA Today were content analyzed. The following questions were asked: What is the most dominant frame used in the coverage of ...


The Influence Of Media Frames On The Public's Perception Of Biofuels, Shin-Heng Chang Jan 2009

The Influence Of Media Frames On The Public's Perception Of Biofuels, Shin-Heng Chang

Graduate Theses and Dissertations

This study analyzes the frames Iowa newspapers used to report on the biofuels issue, and examines the extent to which these media frames are present in the way audience members understand this important topic. Do the frames people hold about the topic match the ones found in the newspaper coverage? Is the valence of media coverage congruent with the orientation of public opinion?

A content analysis of news articles about biofuels from three newspapers--the Des Moines Register, the Cedar Rapids Gazette and the Davenport Quad City Times--published over a one-year period was conducted to determine media frames. A mail survey ...


The Emotional Divide: Alpha Wave Asymmetry Of The Frontal Lobes During Mild, Moderate And High Fear Commercials., Corinne Virginia Nacin Jan 2009

The Emotional Divide: Alpha Wave Asymmetry Of The Frontal Lobes During Mild, Moderate And High Fear Commercials., Corinne Virginia Nacin

Graduate Theses and Dissertations

Advertising is embedded into everyday American life. Many television commercials aim to connect with the audience on an emotional level. Amongst these emotions, fear is often used to gain consumer attention. Theorists believe that moderate fear is the most effective level of fear to gain consumer attention, and cause behavioral changes. The emotion of fear also has effects on human physiology. Two different theories describe that the emotion of fear is linked to frontal lobe asymmetry, claiming that the emotion of fear will activate the right side of the frontal lobes. This study examined the modulated levels of fear (low ...


Cognitive Responses, Attitudes, And Product Involvement Of Female Consumers To Traditional And Non-Traditional Models In Beauty Advertising, Laura Jean Dillavou Jan 2009

Cognitive Responses, Attitudes, And Product Involvement Of Female Consumers To Traditional And Non-Traditional Models In Beauty Advertising, Laura Jean Dillavou

Graduate Theses and Dissertations

This study investigates how female consumers cognitively respond to traditional and non-traditional models in beauty product advertisements, and why they have the attitudes they do toward those ads. Using identification theory and schema theory as a framework, results showed that regardless of demographic variables, women felt traditional models in beauty product advertisements were unrealistic. Many said advertisements were hard to ignore, and continued to serve as a reminder that their own bodies, skin, and hair were nowhere near the standard depicted in modern day advertising.


Re-Examining The Role Of Interpersonal Communications In "Time-Of-Voting Decision" Studies, Poong Oh Jan 2009

Re-Examining The Role Of Interpersonal Communications In "Time-Of-Voting Decision" Studies, Poong Oh

Graduate Theses and Dissertations

Previous voting studies classified voters into three groups - pre-campaign deciders, campaign deciders, and last-minute deciders - according their vote decision timing and suggested a linear relationship between time-of-voting decision and political/nonpolitical characteristics, predicting that the earlier voters make their decisions, the more inclined they are to be politically involved, interested and attentive.

This study re-examines the linear relationship suggested by past studies, treating time-of-voting decision as a dependent variable. Furthermore, it explores the roles of interpersonal communications, specifically heterogeneity within interpersonal communication networks, in individuals' voting behaviors with the expectation that heterogeneity is a primary determinant of the time-of-voting decision ...


Sources Of Facts And Advice For Farmer Decision-Making Concerning Soil Conservation Practices In Grant County, Wisconsin, Tammy L. Enz Jan 2009

Sources Of Facts And Advice For Farmer Decision-Making Concerning Soil Conservation Practices In Grant County, Wisconsin, Tammy L. Enz

Graduate Theses and Dissertations

This study uses diffusion theory and opinion leadership to investigate sources of facts and advice used in farmer decision-making concerning soil conservation practices. The importance of interpersonal interactions and the role of new communication technologies, including the Internet, email and the cellular telephone, as well as practical inquiry into which persons, organizations and/or media sources are important opinion leaders in the area of implementation of soil conservation were investigated. Information sources used in actual past behavior changes and information sources likely to be influential in a future hypothetical scenario were assessed.

Data for this study were gathered through a ...


Audience Frames Elicited By Televised Political Advertising, Elizabeth Emma Geske Jan 2009

Audience Frames Elicited By Televised Political Advertising, Elizabeth Emma Geske

Graduate Theses and Dissertations

This study used audience analysis to examine the audience frames elicited by political advertising. Eighteen participants between the ages of 25-60 were interviewed and asked questions about their individual responses to political advertising. Overall, this study found that five common frames were elicited: political cynicism frame, issue frame, third person frame, gender frame and ad frame. This study also examined audience frames elicited uniquely by positive and negative ads as well as the role that political advertising plays in the meaning-making process for voters. Overall, the study concluded that voters do not get much, if any use out of political ...


How Iowa Newspapers Mirror And Shape The Attitudes And Opinions Of Iowans About Immigration, Patti Brown Jan 2009

How Iowa Newspapers Mirror And Shape The Attitudes And Opinions Of Iowans About Immigration, Patti Brown

Graduate Theses and Dissertations

With heightened concerns for national safety since the September 11 terrorist attacks and with more than 12 million foreign nationals who lack proper entry documentation residing in the United States, stories about illegal immigration has been among the top news stories. Using the both qualitative and quantitative research methodologies, including content analysis, case study, and opinion research polling conducted by researchers at the University of Iowa, this study (1) explores framing effects as an independent variable and posits that media frames can find their way into and thus influence audience frames; (2) examines how three community newspapers covered complex and ...


Crisis Communication During Beef Recalls Due To E. Coli O157:H7 Contamination, Jennifer Marie Scharpe Jan 2009

Crisis Communication During Beef Recalls Due To E. Coli O157:H7 Contamination, Jennifer Marie Scharpe

Graduate Theses and Dissertations

This study aims to evaluate the quantity and quality of crisis communication efforts during one specific type of public health emergency, beef recalls due to E. coli O157:H7 contamination. A content analysis of 452 US newspaper reports within 30 days of a beef recall was conducted to determine the sources cited and the messages communicated to the public. The analysis involved a total of 36 recalls issued from 2003 to 2008. The study found the sources cited by reporters include two of the major stakeholders involved in the crisis - government agencies and meat companies who processed or sold the ...


China's Image As Perceived By The American Public After The 2008 Beijing Olympic Games, Sainan Wang Jan 2009

China's Image As Perceived By The American Public After The 2008 Beijing Olympic Games, Sainan Wang

Graduate Theses and Dissertations

This study focused on the influence of hosting the Olympics on the country's national image. Based on the 2008 Beijing Olympics, it investigated the relationships among people's perception of the national image dimensions and those of the image that the host country tried to project during the Olympics. This study also examined the routes for the formation of these perceptions. An online survey was conducted.

It was indicated that while majority of the respondents indicated different degrees of attitude change, only small portion reported a complete change of attitude. Also, more than thirty percent of those whose attitude ...